Dive Brief:

• Strippers and adult workers may have beat other brands to the punch when it comes to monetizing Snapchat. 
• Some adult workers have started charging for Snapchat images by utilizing the recently introduced Snapcash, some charging between $1 to $5 for personalized photos.
• The adult industry may be paving the way for other brands to test out the technology. This wouldn't be the first time the adult industry has been a trailblazer in tech trends—it has been credited with the popularity of home video formats. 

Dive Insight: 

Snapchat has been trying to fight the practice, but the concept of offering disappearing pictures and videos for a fee could catch on.  It's no secret that advertising on Snapchat is expensive, so directly charging users for content could be an interesting avenue for marketers to explore—especially given the introduction of Snapcash. As AdAge points out, the practice would highly benefit social media stars and movie studios teasing out clips of upcoming films. Now that the adult industry's pay-for-play practice on Snapchat has caught on, it's seems likely that other industries will try some version of that.