Mobile: Page 316
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Marissa Mayer: Yahoo has to 'reinvent' itself with better ads
Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO explains the company is on track—but still has hurdles to overcome in advertising.
By Wendy Parish • Feb. 11, 2015 -
After 'dark social' cleanup, Facebook sees jump in mobile referral traffic
New data from Bitly shows that unidentified traffic dropped from 12% to 1% after Facebook app update on iOS.
By Wendy Parish • Feb. 10, 2015 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
General Electric turns focus from Vine to Snapchat
Companies are starting to feel a culture shift on Vine, and are putting more resources in developing Snapchat content.
By Wendy Parish • Feb. 10, 2015 -
Target shows exactly what multi-platform campaigns can look like with Grammy's #MoreMusic
A live commercial concert during The Grammy's with Imagine Dragons has been spread out into a social campaign that lives beyond the show.
By Wendy Parish • Feb. 9, 2015 -
Retrieved from Apple on September 12, 2014
Financial marketers are learning how to cater to Apple Pay
The mobile payment system is changing how financial institutions approach marketing.
By Wendy Parish • Feb. 9, 2015 -
How marketers can take advantage of mobile games
Super Bowl commercials prove medium is now mainstream.
By Wendy Parish • Feb. 6, 2015 -
Mobile users spend most of their time in just five apps
Forrester Research shows 80% of time is spent in five major apps, with Facebook and Google dominating time spent.
By Wendy Parish • Feb. 2, 2015 -
Facebook exceeds analyst expectations in Q4 thanks to mobile and video
Facebook saw a 49% increase in revenue to $3.58 billion in Q4.
By Wendy Parish • Jan. 29, 2015 -
AT&T brings first scripted show to Snapchat
"SnapperHero" will air episodes exclusively on the messaging app.
By Wendy Parish • Jan. 29, 2015 -
Kik, the lesser-known messaging app, boasts higher engagement rate than Snapchat
As the app hits 200M, low profile CEO dismisses other metrics like monthly active users.
By Wendy Parish • Jan. 29, 2015 -
Snapchat's 'Discover' teases a new way to tell stories
Brands like CNN, Yahoo, and ESPN utilized Snapchat to cover winter storm Juno on Tuesday.
By Wendy Parish • Jan. 27, 2015 -
Brands learn the marketing power of the emoji language
Communicating with millennials and Generation Z means learning their digital language.
By Wendy Parish • Jan. 26, 2015 -
Deep Dive
4 mobile marketing startups to watch in 2015
The quickly growing industry has some rising stars.
By Wendy Parish • Jan. 26, 2015 -
Reddit brings in former Google exec to push mobile progress
Hire of Google exec follows purchase of Alien Blue, an app that offers mobile access to Reddit.
By Wendy Parish • Jan. 22, 2015 -
Could Google be the next big wireless carrier?
Sources say the search giant is testing out wireless plans using Sprint and T-Mobile networks in the U.S.
By Wendy Parish • Jan. 21, 2015 -
Taco Bell CMO shares insight to brand's mobile success
Mobile ordering app has hit two million downloads since launch in October.
By Wendy Parish • Jan. 21, 2015 -
Twitter acquires ZipDial to expand presence in India
Five year old startup could help Twitter reach users in markets where mobile Internet is just taking off.
By Wendy Parish • Jan. 20, 2015 -
Indianapolis Colts 'blue-out' website before AFC championship game
NFL team attempts a mobile push before the big game.
By Wendy Parish • Jan. 19, 2015 -
Turn kills its Verizon 'zombie' cookie
After negative feedback for mobile-tracking practices, Turn re-evaluates methods.
By Wendy Parish • Jan. 16, 2015 -
GE uses virtual reality to take consumers where they can't normally go
3D technology simulates GE's subsea oil technology.
By Wendy Parish • Jan. 16, 2015 -
Introducing Tizen—Samsung's new mobile OS
Samsung hopes to be more competitive against iOS and Android.
By Wendy Parish • Jan. 14, 2015 -
Omnichannel marketing has a long way to go, says SAP exec
Next-generation tools still needed for one-on-one interaction for retailers.
By Wendy Parish • Jan. 14, 2015 -
Want to advertise on Snapchat? It'll cost you $750k
Industry insiders report mobile app has instituted a minimum for ads.
By Wendy Parish • Jan. 14, 2015 -
Tinder closes first acquisition with Tappy
Deal will help both companies stay ahead of the curve of the saturated mobile messaging market.
By Wendy Parish • Jan. 12, 2015 -
Study: Snapchat ads are working
After hesitation on how they would be received, study shows 44% of Snapchat's Brand Story viewers enjoyed the ads.
By Wendy Parish • Jan. 11, 2015
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