Xaxis makes digital radio a viable advertising medium

Xaxis bring real-time bidding to digital radio for specific, targeting advertising. 

By Wendy Parish • Jan. 23, 2013

Instagram proves a valid marketing tool in 5 ways

Instagram allows marketers to reach fans in ways the fans prefer, with visuals and short messages. 

By Wendy Parish • Jan. 23, 2013

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Spam email faces extinction

As a result of spam filters and increased public awareness, the viability of spam email hit a five year low in 2012. 

By Wendy Parish • Jan. 22, 2013

Booking.com uses Amsterdam ad agency to break into competitive US market

Booking.com, a travel lodging website, launches ad campaign to separate from colorful characters in other lodging website campaigns. 

By Wendy Parish • Jan. 22, 2013

'Acqui-hires,' not acquisitions, focus for Yahoo CEO

Yahoo CEO Melissa Mayer will focus talent acquisitions, or acqui-hires, instead of large company acquisitions. 

By Wendy Parish • Jan. 21, 2013

'Ad inbox' strives to reduce noise in mobile ads

LoopMe offers technology that collects targeted mobile ads into an "ad inbox" to reduce noise. 

By Wendy Parish • Jan. 18, 2013

Mobile marketing still 'broken' says Sense Networks CEO

Sense Network CEO David Peterson discuss how far mobile marketing still has to go. 

By Wendy Parish • Jan. 18, 2013

1 in 5 searches now done on mobile

RKG research group's Digital Marketing Report shows that mobile now represents 20% of the overall search market. 

By Wendy Parish • Jan. 17, 2013

Pop Ad Agency bringing Advanced Publications into the digital age

Advanced Publications, parent company to Conde Nast, acquires the Seattle-based digital ad agency Pop.

By Wendy Parish • Jan. 17, 2013

Gracenote models advanced TV ads after Web

Gracenote, the tech firm behind Apple's iTunes music recognition software, moves into advanced TV ads. 

By Wendy Parish • Jan. 16, 2013

Search marketing and big data hold 7 big shake-ups for you in 2013

Search marketers will face some challenges in 2013 with major changes from big players Facebook, Google, Amazon, and Bing. 

By Wendy Parish • Jan. 16, 2013

New Facebook mobile ad product on its way, report says

An FBX mobile exchange would be highly desirable. But how would it work?

By Brian Warmoth • Jan. 15, 2013

Is Facebook's news feed about to get a design overhaul?

Josh Costine at TechCrunch claims to have seen a new look, and it's nothing like what Facebook's apps use right now.

By Brian Warmoth • Jan. 14, 2013

UPDATED: 'NRA'-named iOS game app launches

The move onto mobile devices is targeted at users over 4 years of age, and focuses on education initiatives.

By Brian Warmoth • Jan. 14, 2013

GetGlue and Viggle merger is off the table

There are apparently no hard feelings, but both companies will continue to operate independently.

By Brian Warmoth • Jan. 14, 2013

Pontiflex attracts $7.7 million for its lead-based mobile ads

Are they on to something big?

By Brian Warmoth • Jan. 13, 2013

Most Read Marketing News of the Week: AP Twitter ads, Android and audio

Miss out on Marketing Dive's most popular news posts this week? Have a look and get caught up.

By Brian Warmoth • Jan. 11, 2013

California attorney general proposes mobile app guidelines

But will developers be motivated to listen and adhere to California's recommendations?

By Brian Warmoth • Jan. 11, 2013

Web browsing habits can now determine online radio ads

Pandora ads could start sounding a lot more like Amazon suggestions, thanks to a new deal in the audio world.

By Brian Warmoth • Jan. 10, 2013

New Adspert iPhone app opens up real-time AdWords options

But better yet, it's free to use.

By Brian Warmoth • Jan. 9, 2013

Chartboost attracts $19 million more for its mobile ad platform

With 300 million devices accessing its services, the company is hoping to get even bigger in the gaming space.

By Brian Warmoth • Jan. 8, 2013

InMobi acquires Overlay Media in significant mobile ad space play

Overlay is concerned with context awareness, not ads traditionally, but it now has InMobi under its roof.

By Brian Warmoth • Jan. 8, 2013

20% of Facebook ad spends now go to mobile, report says

And do you know how much more companies are willing to pay for mobile over desktop ads?

By Brian Warmoth • Jan. 8, 2013

Why playing a Ninja Turtle is like crafting a native mobile ad experience

Learning how to portray a theme park character may hold some insights for those want to craft better mobile ads for users.

By Brian Warmoth • Jan. 6, 2013

3 ways mobile ads are different from PC Web ads

Do mobile video, location-based and tablet ads require a different perspective for traditional desktop advertisers?

By Brian Warmoth • Jan. 6, 2013