Mobile ad optimism drives Facebook shares up 5.2%

Other analysts disagree with Chase, predicting that Twitter and LinkedIn competition with eat away at Facebook's market share.

By Brian Warmoth • Jan. 2, 2013

AdBlock Plus could pose some obstacles for you in the new year

But is SMS the answer in a mobile marketing-averse future?

By Brian Warmoth • Jan. 1, 2013

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Apps vs. browsers: Why the browser should be your mobile marketing focus

Apps can target smartphone and tablet power users, but browsers may offer better opportunities for marketers to reach larger audiences.

By Brian Warmoth • Jan. 1, 2013

6 ways local search will change in 2013

And which major social media platform could be ready to be bought?

By Brian Warmoth • Jan. 1, 2013

Foursquare offers up full names with new privacy policy

Location-based business won't be the only ones able to learn more about user activity as of this month.

By Brian Warmoth • Dec. 31, 2012

Mobile app marketing costs spiked over the holidays

Download numbers, meanwhile, headed in a different direction.

By Brian Warmoth • Dec. 28, 2012

Sesame Street offering app advice

Advice on designing apps for kids provided by Sesame Street Workshop

By Erik Hall • Dec. 27, 2012

Facebook’s Poke is top app in Apple App Store

Poke by Facebook knocks Google Maps from the top spot in the App Store. 

By Erik Hall • Dec. 24, 2012

Mobile ads headed to 4.4% of all advertising

A study from Berg Insights projects the direction of advertising into 2017. 

By Erik Hall • Dec. 21, 2012

Windows Phone headed toward largest market growth

Analysys Mason says the Windows Phone will have the most growth in the next five years.

By Erik Hall • Dec. 21, 2012

Mobile ads made Obama's reelection possible

The Obama campaign doubled down on mobile marketing to reach on-the-go voters.

By Erik Hall • Dec. 19, 2012

Global mobile ad market to go up 50% in 2013

Informa Telecoms & Media projects that global mobile ad revenues will reach $12.8 billion next year.

By Erik Hall • Dec. 18, 2012

ESPN to use Twitter Cards to show college football video highlights

Twitter, ESPN and Ford reach a deal to show college football bowl game video clips.

By Erik Hall • Dec. 17, 2012

Google cracks down on accidental ad clicks

Confirmed clicks have now become a part of Google’s in-app image ads.

By Erik Hall • Dec. 14, 2012

Al Franken’s bill on location privacy voted out of committee

The U.S. Senate Judiciary Committee sends Location Protection Act to full Senate.

By Erik Hall • Dec. 14, 2012

Marketers plan to spend more on email, social, mobile in 2013

A study by StrongMail consulted with more than a thousand marketers, and email is expected to see biggest increase in 2013.

By Erik Hall • Dec. 14, 2012

NORAD Tracks Santa using Bing Maps this year instead of Google Maps

Microsoft takes over as lead sponsor for NORAD’s Santa Tracker.

By Erik Hall • Dec. 13, 2012

Marissa Mayer's first major Yahoo product overhaul: Email

Yahoo is rolling out a refresh across its Web, Windows 8 and mobile app offerings—with a speedy mobile experience getting lots of attention.

By Erik Hall • Dec. 12, 2012

Twitter and Aviary go it alone on photo filters

Nine Twitter-launched alternatives will try to make users forget about Instagram.

By Erik Hall • Dec. 11, 2012

New York Times, Fox News among media companies sued over mobile sites

A shell company is suing seven media companies in Delaware for patent infringement because they allow their information to be read via a smartphone.

By Erik Hall • Dec. 10, 2012

Social media occupies 20% to 30% of a person’s time online

A study from Nielsen also finds that Facebook is used twice as much as any other social network.

By Erik Hall • Dec. 10, 2012

How well is Microsoft's Windows 8 ad campaign working?

Microsoft has spent about $1.5 billion to promote Windows 8 that launched Oct. 26.

By Erik Hall • Dec. 10, 2012

Ads for Super Bowl live stream nearly sold out

The CBS live stream of the Super Bowl is selling ads aimed to offer a companion option for its television broadcast.

By Erik Hall • Dec. 10, 2012

App downloads up 500% for Amazon’s Appstore

Kindle Fire sales and Amazon’s work with app developers led to App Store success.

By Erik Hall • Dec. 7, 2012

Ads in iPad games get twice as many response as iPhones

Study by Chartboost shows iPad and iPod touch ads in games get a greater response than iPhone game ads.

By Erik Hall • Dec. 7, 2012