Mobile: Page 339
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Social media has not killed email marketing
Social networking site users are growing at unprecedented rates, but email marketing is still more profitable.
By Wendy Parish • Feb. 4, 2013 -
Oreo wins mobile marketing at the Super Bowl
Of all the brands attempting mobile marketing tactics during the Super Bowl, Oreo clearly came out ahead.
By Wendy Parish • Feb. 4, 2013 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
BlackBerry shells out $200 million for largest campaign ever
The BlackBerry brand gets an overhaul with the Z10 launch and a Super Bowl ad.
By Wendy Parish • Feb. 1, 2013 -
3 email marketing rules made to be broken
In order to grow an email marketing list, some long time industry rules should be broken.
By Wendy Parish • Jan. 31, 2013 -
Mobile ads spike to 23% of Facebook's ad revenue
Facebook executives attribute the jump of mobile advertising to 23% for successful Q4 revenue.
By Wendy Parish • Jan. 30, 2013 -
U.S. businesses capitalize on the new Foursquare app
Foursquare's new app may open some doors for those looking to draw customers.
By Wendy Parish • Jan. 30, 2013 -
iOS 6.1 brings Fandango integration with Siri
Fandango boasts Siri integration with the new iOS 6.1.
By Wendy Parish • Jan. 29, 2013 -
App Press bridges gap between designers and app developers
App Press is the mobile app for designing apps.
By Wendy Parish • Jan. 27, 2013 -
Retailers will hit $55 billion spent on mobile marketing by 2015
According to Juniper Research, spending on mobile marketing by retailers will hit $55 billion annually by 2015.
By Wendy Parish • Jan. 25, 2013 -
Bugs dampen launch of Twitter video app Vine
Twitter officially launches Vine, the video app, but experiences immediate security issues.
By Wendy Parish • Jan. 25, 2013 -
Amazon continues squeeze on Apple with buy of text-to-speech software Ivona
Tight competition continues between Amazon and Apple with Amazon's announcement of the acquisition ofInova, a text-to-speech technology.
By Wendy Parish • Jan. 25, 2013 -
Obama's digital campaign sets precedent for marketers in all industries
The digital components to the Obama campaign changed not only the face of political races, but marketing campaigns in general.
By Wendy Parish • Jan. 24, 2013 -
Xaxis makes digital radio a viable advertising medium
Xaxis bring real-time bidding to digital radio for specific, targeting advertising.
By Wendy Parish • Jan. 23, 2013 -
Instagram proves a valid marketing tool in 5 ways
Instagram allows marketers to reach fans in ways the fans prefer, with visuals and short messages.
By Wendy Parish • Jan. 23, 2013 -
Spam email faces extinction
As a result of spam filters and increased public awareness, the viability of spam email hit a five year low in 2012.
By Wendy Parish • Jan. 22, 2013 -
Booking.com uses Amsterdam ad agency to break into competitive US market
Booking.com, a travel lodging website, launches ad campaign to separate from colorful characters in other lodging website campaigns.
By Wendy Parish • Jan. 22, 2013 -
'Acqui-hires,' not acquisitions, focus for Yahoo CEO
Yahoo CEO Melissa Mayer will focus talent acquisitions, or acqui-hires, instead of large company acquisitions.
By Wendy Parish • Jan. 21, 2013 -
'Ad inbox' strives to reduce noise in mobile ads
LoopMe offers technology that collects targeted mobile ads into an "ad inbox" to reduce noise.
By Wendy Parish • Jan. 18, 2013 -
Mobile marketing still 'broken' says Sense Networks CEO
Sense Network CEO David Peterson discuss how far mobile marketing still has to go.
By Wendy Parish • Jan. 18, 2013 -
1 in 5 searches now done on mobile
RKG research group's Digital Marketing Report shows that mobile now represents 20% of the overall search market.
By Wendy Parish • Jan. 17, 2013 -
Pop Ad Agency bringing Advanced Publications into the digital age
Advanced Publications, parent company to Conde Nast, acquires the Seattle-based digital ad agency Pop.
By Wendy Parish • Jan. 17, 2013 -
Gracenote models advanced TV ads after Web
Gracenote, the tech firm behind Apple's iTunes music recognition software, moves into advanced TV ads.
By Wendy Parish • Jan. 16, 2013 -
Search marketing and big data hold 7 big shake-ups for you in 2013
Search marketers will face some challenges in 2013 with major changes from big players Facebook, Google, Amazon, and Bing.
By Wendy Parish • Jan. 16, 2013 -
New Facebook mobile ad product on its way, report says
An FBX mobile exchange would be highly desirable. But how would it work?
By Brian Warmoth • Jan. 15, 2013 -
Is Facebook's news feed about to get a design overhaul?
Josh Costine at TechCrunch claims to have seen a new look, and it's nothing like what Facebook's apps use right now.
By Brian Warmoth • Jan. 14, 2013
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