Mobile: Page 339
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Nielsen's online and TV ratings converge
New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.
By Brian Warmoth • Sept. 30, 2012 -
Google search referrer data vanishes in iOS 6 Safari update
Searches performed by your site's iOS Safari visitors may be more difficult to track since Apple made their upgrade.
By Brian Warmoth • Sept. 28, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Why Facebook chose native iOS code over HTML5
A Facebook engineer explains the benefits of going native on iOS and becoming less dependent on HTML5.
By Brian Warmoth • Sept. 28, 2012 -
International mobile search: Are you planning for it?
Non-English language users are becoming a bigger force in search, as are mobile Google users.
By Brian Warmoth • Sept. 28, 2012 -
Instagram > Twitter
Instagram is beating Twitter when it comes to average daily users and minutes spent in application...but by how much?
By Ryan Willumson • Sept. 27, 2012 -
App marketing costs down in August ahead of iPhone 5 launch
Did you hold off on app marketing spending or take advantage of low prices?
By Brian Warmoth • Sept. 27, 2012 -
eBay (the stealthy mobile success story)
Some eye-opening numbers from eBay signal that they're one company effectively monetizing mobile.
By Ryan Willumson • Sept. 27, 2012 -
The case for Twitter already being more important than Facebook
Eric Jackson, writing for Forbes, argues that Facebook may be on track to become another MySpace story with a 30% year-long pageviews decline since August.
By Brian Warmoth • Sept. 27, 2012 -
Apple's Passbook not a one-stop solution, but sparks mobile marketing interest
The iPhone 5 did not launch with NFC technology, but that doesn't mean Apple's Passbook app will be sidelined in the mobile wallet movement.
By Brian Warmoth • Sept. 27, 2012 -
One VC: Mobile will overtake TV's advertising dollars
In a piece for TechCrunch, Benchmark Capital's Mark Cohler outlines the reasons he believes the advertising potential on mobile is bigger than any other medium.
By Ryan Willumson • Sept. 26, 2012 -
Nook video offerings teased for fall
Barnes & Noble will be getting film and TV content for its devices from sources including Disney and Viacom.
By Brian Warmoth • Sept. 26, 2012 -
BlackBerry 10 getting Facebook and Twitter apps at launch
Four social networks sign on as RIM gears up for a Q1 launch for their new platform.
By Brian Warmoth • Sept. 26, 2012 -
Lexus goes mobile with 'Draw Something'
The car company tries to get a younger audience interested in their vehicles with virtual coins and contests.
By Brian Warmoth • Sept. 24, 2012 -
Did Apple's iPhone 5 ads wise up after the 'Genius' campaign?
"Genius" turned a lot of a people off. So what is Apple doing differently this time around?
By Brian Warmoth • Sept. 24, 2012 -
Um, Nestle thinks stalking is a viable marketing strategy?
The promotion from Nestle to UK consumers is dubbed, "We will find you" and has GPS trackers in their candy bars.
By Ryan Willumson • Sept. 21, 2012 -
Deep Dive
Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN
Need to catch up on the past week's marketing news? Have a look at the five most popular reads from the Marketing Dive feed.
By Brian Warmoth • Sept. 21, 2012 -
The surprising answer to 'How does the NY Times decide how many papers to print?'
In his presentation at Mobile Marketing Strategies, Mike Ricci from Webtrends revealed how the NY Times relies on mobile to determine the print run of the following day's paper.
By Ryan Willumson • Sept. 19, 2012 -
Eye-opening data on ESPN's mobile products
How many minutes do you think users spent on ESPN's mobile products this past Sunday?
By Ryan Willumson • Sept. 19, 2012 -
Samsung's Apple battle to focus on marketing
New full-page ads put the Galaxy and iPhone head-to-head, but critics point out that the campaign is not perfect.
By Brian Warmoth • Sept. 19, 2012 -
IPhone 5 app submissions seeing speedier approvals this week
Apple's big smartphone launch may be incentivizing expedited approvals to get the App Store ready for the weekend.
By Brian Warmoth • Sept. 19, 2012 -
American Airlines looking at e-reader, iPad opportunities
The head of AA's mobile apps team sums up the company's mobile strategy. How does it compare to yours?
By Brian Warmoth • Sept. 18, 2012 -
New Twitter for iPad hits the App Store
So what does the new app look like, and how will it change the way Twitter users see content?
By Brian Warmoth • Sept. 18, 2012 -
Marissa Mayer supplying all Yahoo employees with smartphones
The new CEO is giving employees the option of carrying an iPhone 5, Samsung Galaxy S3, HTC One X, HTC EVO 4G LTE or Nokia Lumia 920 in a move to get them using the tech that their customers have.
By Brian Warmoth • Sept. 17, 2012 -
Apple's iOS 6 allows limited ad tracking option
With the Advertising Identifier replacing UDIDs, what will the future of mobile tracking look like?
By Brian Warmoth • Sept. 14, 2012 -
USA Today overhauls website design
The paper's chief of digital says he is "pissed off" about the evolution of news sites.
By Ryan Willumson • Sept. 14, 2012
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