Mobile: Page 340
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Skype to roll out premium ad 'experiences' in early 2013
Skype is introducing three new advertising components in hopes of better engaging users.
By Erik Hall • Nov. 19, 2012 -
Facebook holds media event to explain its newsfeed
The social network company breaks down why some feeds looks different, despite common friends and brand likes.
By Erik Hall • Nov. 19, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Gift recommendation site expands for its second Christmas
Wantful's website grows with mobile app and magazine for 2012 holiday season.
By Erik Hall • Nov. 16, 2012 -
Photos, video are to be prominent in Twitter search
Top pictures and video will now be positioned above tweets in a search.
By Erik Hall • Nov. 16, 2012 -
Mobile advertising strategies: What works? What could work?
Mobile ad spending still hasn't caught up with online spending overall, despite users spending increased amounts of time on their portable devices.
By Erik Hall • Nov. 16, 2012 -
Sense Networks algorithm aims to cater ads based on a person's travel
Six-year-old company Sense Networks has brought in $10 million in venture funding to support its tracking strategy.
By Erik Hall • Nov. 16, 2012 -
4 app-specific marketing strategies for getting noticed
Cost per impression and cost per action are both good bets for attracting app downloads.
By Erik Hall • Nov. 16, 2012 -
MOOCs may hold a new frontier for ads in education
As higher ed institutions and startups begin to get business models worked out for massive open online courses, advertising could be an option.
By Brian Warmoth • Nov. 15, 2012 -
A mobile auto search leads to a purchase the same day 49% of the time
Study co-sponsored by xAd and Telmetrics breakdowns the correlation between mobile auto searches and purchasing automobiles.
By Erik Hall • Nov. 15, 2012 -
Agency exec. says 'innovation' officers don't work out
Digiday brings back its "Digiday Confessions" series with anonymous digital agency exec who sounds off about the facts and fiction surrounding big changes at established offices.
By Brian Warmoth • Nov. 13, 2012 -
Orbitz is projected to finish fourth in overall mobile sales for 2012
Only Amazon, Apple and Marriott are expected to finish with more mobile sales than Orbitz this year.
By Erik Hall • Nov. 13, 2012 -
PayPal, Google Wallet both going with plastic
PayPal and Google Wallet try to extend their reach via deals with Discover to use traditional plastic payment cards.
By Erik Hall • Nov. 13, 2012 -
US mobile growth slows for first time since 1990s
Europe and East Asia have shown mobile stagnation previously, and now, it’s prevalent in the United States.
By Erik Hall • Nov. 13, 2012 -
Online videos have as little as 2 seconds to start or lose interest
A new study indicates that viewers have expectations of near-immediate play when watching video on the Web.
By Erik Hall • Nov. 12, 2012 -
CNN leads record-setting night for online traffic
CNN, Fox, ABC and Politico all saw large gains in online traffic on election night compared to 2008.
By Erik Hall • Nov. 12, 2012 -
First Blackberry smartphones to be available in early 2013
Blackberry’s first smartphones will include a model with a touch screen and another with a hardware keyboard.
By Erik Hall • Nov. 12, 2012 -
Microsoft tablet sales for Surface not being revealed
CEO for Microsoft tells Paris newspaper that Surface sales “are starting modestly” but hides exact figures.
By Erik Hall • Nov. 12, 2012 -
Why mobile search matters in a world of second screens
Take a minute to think about user intent and why devices and location matter.
By Brian Warmoth • Nov. 12, 2012 -
Retrieved from Apple on September 13, 2012
Better for advertisers: iPhone or the Galaxy SIII?
The third-quarter performance of the SIII makes it an outlet advertisers cannot ignore.
By Erik Hall • Nov. 9, 2012 -
Google tries to ignite its own viral campaign for Niantic
Google’s new Niantic Project takes a page from "Lost" with its use of mystery.
By Erik Hall • Nov. 9, 2012 -
Tumblr alters iOS app to make it native
Tumblr app improved to integrate more with iOS instead of being a web view.
By Erik Hall • Nov. 8, 2012 -
Concerns rise over Apple’s future innovations
Stock price drop reflects consumer concern about Apple’s ability to still be innovative.
By Erik Hall • Nov. 8, 2012 -
Mastercard, ING collaborate on mobile payment method
Payment method being explored by Mastercard, ING would use multiple platforms.
By Erik Hall • Nov. 7, 2012 -
Retrieved from Apple on September 28, 2012
Study: Tablet users are big-time multitaskers
Research by GfK MRI find that 40% of the time a tablet user is doing something else simultaneously.
By Erik Hall • Nov. 7, 2012 -
Instagram now offering web profiles
Web profiles for Instagram users are being rolled out gradually this week.
By Erik Hall • Nov. 6, 2012
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