Mobile: Page 340
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Google updates Mobile Playbook to help mobile marketers improve campaigns
The search giant is pushing examples of out-of-the-box mobile ad thinking, using Chevy and Nike campaigns as case studies.
By Brian Warmoth • Oct. 9, 2012 -
10 concepts that have reshaped marketing
HubSpot previews a larger list of 100 ideas with 10 concepts and impacts that modern marketers should be aware of.
By Brian Warmoth • Oct. 9, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Sprint offers customers a simpler phone number
StarStar Me service from Sprint allows customers to replace phone number with a word.
By Erik Hall • Oct. 9, 2012 -
Planning is necessary to get consumers attention online
Static advertisement does not get interaction from consumers the way an engaging online ad does online.
By Erik Hall • Oct. 9, 2012 -
Starbucks announces new payment option with Square
Square Wallet's app will become a payment option at Starbucks starting in November.
By Erik Hall • Oct. 8, 2012 -
Naming, describing apps important for optimization in the App Store
There is a good amount of overlap in App Store optimization and SEO, but App Store optimization is still in its infancy.
By Erik Hall • Oct. 5, 2012 -
Marketing has become about consumers in the current Participation Age
Consumers are technology-savvy and expect real-time interaction all day, every day.
By Erik Hall • Oct. 5, 2012 -
Facebook giving individuals a chance to promote content
A new opportunity is available to individuals to promote content the way businesses have been able to do on Facebook.
By Erik Hall • Oct. 4, 2012 -
Netflix makes mobile aim at kids.
“Just for Kids” is now available on iPad, the first mobile version of the popular kids section.
By Erik Hall • Oct. 2, 2012 -
EA Sports video game sees spike in Twitter talk
There was an increase of 872,000 mentions on Twitter this week for the EA Sports video game FIFA 2013, which is the largest of the top 600 brands in national markets.
By Erik Hall • Oct. 2, 2012 -
Deep Dive
Most Read Marketing News of the Week: Nestle, eBay and Twitter metrics
Start your Monday off on the right foot with last week's most popular Marketing Dive posts.
By Brian Warmoth • Sept. 30, 2012 -
Mobile ads maturing as successes and shortcomings emerge
The Wall Street Journal looks at the need to get mobile ads right, as well as how the medium requires a fresh perspective.
By Brian Warmoth • Sept. 30, 2012 -
Nielsen's online and TV ratings converge
New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.
By Brian Warmoth • Sept. 30, 2012 -
Google search referrer data vanishes in iOS 6 Safari update
Searches performed by your site's iOS Safari visitors may be more difficult to track since Apple made their upgrade.
By Brian Warmoth • Sept. 28, 2012 -
Why Facebook chose native iOS code over HTML5
A Facebook engineer explains the benefits of going native on iOS and becoming less dependent on HTML5.
By Brian Warmoth • Sept. 28, 2012 -
International mobile search: Are you planning for it?
Non-English language users are becoming a bigger force in search, as are mobile Google users.
By Brian Warmoth • Sept. 28, 2012 -
Instagram > Twitter
Instagram is beating Twitter when it comes to average daily users and minutes spent in application...but by how much?
By Ryan Willumson • Sept. 27, 2012 -
App marketing costs down in August ahead of iPhone 5 launch
Did you hold off on app marketing spending or take advantage of low prices?
By Brian Warmoth • Sept. 27, 2012 -
eBay (the stealthy mobile success story)
Some eye-opening numbers from eBay signal that they're one company effectively monetizing mobile.
By Ryan Willumson • Sept. 27, 2012 -
The case for Twitter already being more important than Facebook
Eric Jackson, writing for Forbes, argues that Facebook may be on track to become another MySpace story with a 30% year-long pageviews decline since August.
By Brian Warmoth • Sept. 27, 2012 -
Apple's Passbook not a one-stop solution, but sparks mobile marketing interest
The iPhone 5 did not launch with NFC technology, but that doesn't mean Apple's Passbook app will be sidelined in the mobile wallet movement.
By Brian Warmoth • Sept. 27, 2012 -
One VC: Mobile will overtake TV's advertising dollars
In a piece for TechCrunch, Benchmark Capital's Mark Cohler outlines the reasons he believes the advertising potential on mobile is bigger than any other medium.
By Ryan Willumson • Sept. 26, 2012 -
Nook video offerings teased for fall
Barnes & Noble will be getting film and TV content for its devices from sources including Disney and Viacom.
By Brian Warmoth • Sept. 26, 2012 -
BlackBerry 10 getting Facebook and Twitter apps at launch
Four social networks sign on as RIM gears up for a Q1 launch for their new platform.
By Brian Warmoth • Sept. 26, 2012 -
Lexus goes mobile with 'Draw Something'
The car company tries to get a younger audience interested in their vehicles with virtual coins and contests.
By Brian Warmoth • Sept. 24, 2012
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