Facebook’s Poke is top app in Apple App Store

Poke by Facebook knocks Google Maps from the top spot in the App Store. 

By Erik Hall • Dec. 24, 2012

Mobile ads headed to 4.4% of all advertising

A study from Berg Insights projects the direction of advertising into 2017. 

By Erik Hall • Dec. 21, 2012

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Windows Phone headed toward largest market growth

Analysys Mason says the Windows Phone will have the most growth in the next five years.

By Erik Hall • Dec. 21, 2012

Mobile ads made Obama's reelection possible

The Obama campaign doubled down on mobile marketing to reach on-the-go voters.

By Erik Hall • Dec. 19, 2012

Global mobile ad market to go up 50% in 2013

Informa Telecoms & Media projects that global mobile ad revenues will reach $12.8 billion next year.

By Erik Hall • Dec. 18, 2012

ESPN to use Twitter Cards to show college football video highlights

Twitter, ESPN and Ford reach a deal to show college football bowl game video clips.

By Erik Hall • Dec. 17, 2012

Google cracks down on accidental ad clicks

Confirmed clicks have now become a part of Google’s in-app image ads.

By Erik Hall • Dec. 14, 2012

Al Franken’s bill on location privacy voted out of committee

The U.S. Senate Judiciary Committee sends Location Protection Act to full Senate.

By Erik Hall • Dec. 14, 2012

Marketers plan to spend more on email, social, mobile in 2013

A study by StrongMail consulted with more than a thousand marketers, and email is expected to see biggest increase in 2013.

By Erik Hall • Dec. 14, 2012

NORAD Tracks Santa using Bing Maps this year instead of Google Maps

Microsoft takes over as lead sponsor for NORAD’s Santa Tracker.

By Erik Hall • Dec. 13, 2012

Marissa Mayer's first major Yahoo product overhaul: Email

Yahoo is rolling out a refresh across its Web, Windows 8 and mobile app offerings—with a speedy mobile experience getting lots of attention.

By Erik Hall • Dec. 12, 2012

Twitter and Aviary go it alone on photo filters

Nine Twitter-launched alternatives will try to make users forget about Instagram.

By Erik Hall • Dec. 11, 2012

New York Times, Fox News among media companies sued over mobile sites

A shell company is suing seven media companies in Delaware for patent infringement because they allow their information to be read via a smartphone.

By Erik Hall • Dec. 10, 2012

Social media occupies 20% to 30% of a person’s time online

A study from Nielsen also finds that Facebook is used twice as much as any other social network.

By Erik Hall • Dec. 10, 2012

How well is Microsoft's Windows 8 ad campaign working?

Microsoft has spent about $1.5 billion to promote Windows 8 that launched Oct. 26.

By Erik Hall • Dec. 10, 2012

Ads for Super Bowl live stream nearly sold out

The CBS live stream of the Super Bowl is selling ads aimed to offer a companion option for its television broadcast.

By Erik Hall • Dec. 10, 2012

App downloads up 500% for Amazon’s Appstore

Kindle Fire sales and Amazon’s work with app developers led to App Store success.

By Erik Hall • Dec. 7, 2012

Ads in iPad games get twice as many response as iPhones

Study by Chartboost shows iPad and iPod touch ads in games get a greater response than iPhone game ads.

By Erik Hall • Dec. 7, 2012

Nielsen finds Foursquare users up 118% year-over-year

Nielsen’s “Social Media Report 2012” shows Facebook and Twitter as the only mobile apps used more than Foursquare in July.

By Erik Hall • Dec. 6, 2012

AT&T Alert takes on Groupon via text messages

AT&T will begin sending offers and rewards to users who opt in in 2013.

By Erik Hall • Dec. 6, 2012

Yahoo's mobile talent search proceeds with OnTheAir deal

Apple and Google veterans will join Yahoo via OnTheAir, shedding some more light on the Marissa Mayer's ambitions.

By Erik Hall • Dec. 5, 2012

Verizon dumping Verizon Video for Viewdini

Verizon Wireless launched Viewdini in 2012 and is simplifying things for users by eliminating Verizon Video.

By Erik Hall • Dec. 5, 2012

Ads are now part of YouTube app for iOS 6

Google announced a native YouTube iPad app and updates for the iPhone 5 app. 

By Erik Hall • Dec. 5, 2012

New devices are not changing Web traffic volume

Chitika study says that iOS is holding steady at twice as much web traffic consumption of the Android devices.

By Erik Hall • Dec. 4, 2012

Google Venture gives $10 million to Adelphic for measuring mobile use

Adelphic uses 30 signals to recognize patterns and information about a given smartphone user, which led to investment from Google Venture.  

By Erik Hall • Dec. 4, 2012