Mobile: Page 341
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Did Apple's iPhone 5 ads wise up after the 'Genius' campaign?
"Genius" turned a lot of a people off. So what is Apple doing differently this time around?
By Brian Warmoth • Sept. 24, 2012 -
Um, Nestle thinks stalking is a viable marketing strategy?
The promotion from Nestle to UK consumers is dubbed, "We will find you" and has GPS trackers in their candy bars.
By Ryan Willumson • Sept. 21, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Most Read Marketing News of the Week: Marissa Mayer, eBay and ESPN
Need to catch up on the past week's marketing news? Have a look at the five most popular reads from the Marketing Dive feed.
By Brian Warmoth • Sept. 21, 2012 -
The surprising answer to 'How does the NY Times decide how many papers to print?'
In his presentation at Mobile Marketing Strategies, Mike Ricci from Webtrends revealed how the NY Times relies on mobile to determine the print run of the following day's paper.
By Ryan Willumson • Sept. 19, 2012 -
Eye-opening data on ESPN's mobile products
How many minutes do you think users spent on ESPN's mobile products this past Sunday?
By Ryan Willumson • Sept. 19, 2012 -
Samsung's Apple battle to focus on marketing
New full-page ads put the Galaxy and iPhone head-to-head, but critics point out that the campaign is not perfect.
By Brian Warmoth • Sept. 19, 2012 -
IPhone 5 app submissions seeing speedier approvals this week
Apple's big smartphone launch may be incentivizing expedited approvals to get the App Store ready for the weekend.
By Brian Warmoth • Sept. 19, 2012 -
American Airlines looking at e-reader, iPad opportunities
The head of AA's mobile apps team sums up the company's mobile strategy. How does it compare to yours?
By Brian Warmoth • Sept. 18, 2012 -
New Twitter for iPad hits the App Store
So what does the new app look like, and how will it change the way Twitter users see content?
By Brian Warmoth • Sept. 18, 2012 -
Marissa Mayer supplying all Yahoo employees with smartphones
The new CEO is giving employees the option of carrying an iPhone 5, Samsung Galaxy S3, HTC One X, HTC EVO 4G LTE or Nokia Lumia 920 in a move to get them using the tech that their customers have.
By Brian Warmoth • Sept. 17, 2012 -
Apple's iOS 6 allows limited ad tracking option
With the Advertising Identifier replacing UDIDs, what will the future of mobile tracking look like?
By Brian Warmoth • Sept. 14, 2012 -
USA Today overhauls website design
The paper's chief of digital says he is "pissed off" about the evolution of news sites.
By Ryan Willumson • Sept. 14, 2012 -
eBay's first new logo in 17 years
The logo retains the red-blue-yellow-green palate that is so familiar, but changes the logo to reflect a more clean, contemporary experience.
By Ryan Willumson • Sept. 14, 2012 -
Apple's focus on turn vs. prestige and why it works
Apple's iPhone 5 unveiling involved many of the same tricks the company has used before. So why do they stick to the same plan?
By Brian Warmoth • Sept. 13, 2012 -
How to use color to increase conversions
Color adds aesthetic, but how can you use color to entice users to take the actions you want them to?
By Ryan Willumson • Sept. 13, 2012 -
5 inbound marketing strategies at top companies
You can learn a lot from Salesforce, Cisco and Starbucks in this Mashable rundown of five leading inbound marketing strategies.
By Brian Warmoth • Sept. 13, 2012 -
Zuckerberg: We're going to make more money on mobile than desktop
The Facebook CEO also hinted that he's got a team working on a search engine.
By Ryan Willumson • Sept. 12, 2012 -
YouTube launches standalone iOS app ahead of iPhone 5 release
Which discovery and share features are you going to need to know about?
By Brian Warmoth • Sept. 11, 2012 -
3 crucial tips for PPC holiday plans
Knowing where and when to use your dollars can make all of the difference as holiday shopping heats up.
By Brian Warmoth • Sept. 11, 2012 -
GoDaddy takes down half the Internet
After having their DNS server hacked, you might be surprised to learn how GoDaddy got their sites back up.
By Ryan Willumson • Sept. 10, 2012 -
App discovery is a formidable challenge but can be overcome
Have you tried everything to get new users to come to your App Store page?
By Brian Warmoth • Sept. 10, 2012 -
Mobile websites rank atop hotel marketers' priorities in survey
Is mobile design a priority for you over mobile apps and SEO? Should it be?
By Brian Warmoth • Sept. 10, 2012 -
Nokia Lumia 920 video prompts internal ethics review
Where should the line be drawn when it comes to truth in video?
By Brian Warmoth • Sept. 10, 2012 -
Apple claims over half of mobile traffic
A Chitika report credits Apple devices with over half of all mobile traffic in North America, with Samsung in second place.
By Abigail Wise • Sept. 6, 2012 -
3 common email marketing mistakes
Name personalization, exposures and list quality can make all of the difference in a campaign.
By Abigail Wise • Sept. 6, 2012
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