Mobile: Page 342
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Verizon offering marketers details on consumers’ phone usage—but is it legal?
A new initiative by Verizon sells marketers details on consumers, such as what apps are used where.
By Erik Hall • Oct. 17, 2012 -
Study finds tie between email marketing, online purchases
A Listrak study finds 41% of Americans purchased an item online because of a retailer’s email.
By Erik Hall • Oct. 17, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Foursquare making search available to non-users
Foursquare Explore will be available to non-registered users to obtain local recommendations as an alternative to Yelp.
By Erik Hall • Oct. 16, 2012 -
Retrieved from Apple on September 13, 2012
iPhone 5 already surpasses web use of Galaxy S III
It took just 18 days for the iPhone 5 to surpass the Web traffic volume of the Galaxy S III.
By Erik Hall • Oct. 16, 2012 -
QR code increases real estate website's traffic by 69%
A realtor goes on vacation with a QR code on a shirt and gets impressive results.
By Erik Hall • Oct. 15, 2012 -
Government report says individuals unaware cell phone info being sold
The Government Accountability Office says in a report that consumers mostly do not know mobile carriers and app developers are selling their usage data to third parties.
By Erik Hall • Oct. 12, 2012 -
YouTube mobile use quadruples in 18 months
YouTube executive says 25% of users are mobile, up from 6% just 18 months ago.
By Erik Hall • Oct. 12, 2012 -
Microsoft plans to spend up to $1.8 billion marketing Windows 8
The Oct. 26 launch of Windows 8 will come with a marketing campaign estimated to be between $1.5 and $1.8 billion.
By Erik Hall • Oct. 12, 2012 -
Zipcar sees majority of users from mobile
Rise in mobile use has coincided with Zipcar’s rise in popularity.
By Erik Hall • Oct. 11, 2012 -
Personal computer sales see biggest drop since 2001
Worldwide PC shipments drop 8% from third quarter 2011 to third quarter 2012.
By Erik Hall • Oct. 11, 2012 -
Amazon seeking brand advertising, agency business
Amazon’s global head of advertising reveals the company’s plan to be more aggressive in obtaining advertising dollars.
By Erik Hall • Oct. 10, 2012 -
Instagram’s value to B2B
Companies with significant visual content are finding success using Instagram.
By Erik Hall • Oct. 10, 2012 -
Google updates Mobile Playbook to help mobile marketers improve campaigns
The search giant is pushing examples of out-of-the-box mobile ad thinking, using Chevy and Nike campaigns as case studies.
By Brian Warmoth • Oct. 9, 2012 -
10 concepts that have reshaped marketing
HubSpot previews a larger list of 100 ideas with 10 concepts and impacts that modern marketers should be aware of.
By Brian Warmoth • Oct. 9, 2012 -
Sprint offers customers a simpler phone number
StarStar Me service from Sprint allows customers to replace phone number with a word.
By Erik Hall • Oct. 9, 2012 -
Planning is necessary to get consumers attention online
Static advertisement does not get interaction from consumers the way an engaging online ad does online.
By Erik Hall • Oct. 9, 2012 -
Starbucks announces new payment option with Square
Square Wallet's app will become a payment option at Starbucks starting in November.
By Erik Hall • Oct. 8, 2012 -
Retrieved from Apple on September 13, 2012
Naming, describing apps important for optimization in the App Store
There is a good amount of overlap in App Store optimization and SEO, but App Store optimization is still in its infancy.
By Erik Hall • Oct. 5, 2012 -
Marketing has become about consumers in the current Participation Age
Consumers are technology-savvy and expect real-time interaction all day, every day.
By Erik Hall • Oct. 5, 2012 -
Facebook giving individuals a chance to promote content
A new opportunity is available to individuals to promote content the way businesses have been able to do on Facebook.
By Erik Hall • Oct. 4, 2012 -
Retrieved from Apple on September 28, 2012
Netflix makes mobile aim at kids.
“Just for Kids” is now available on iPad, the first mobile version of the popular kids section.
By Erik Hall • Oct. 2, 2012 -
EA Sports video game sees spike in Twitter talk
There was an increase of 872,000 mentions on Twitter this week for the EA Sports video game FIFA 2013, which is the largest of the top 600 brands in national markets.
By Erik Hall • Oct. 2, 2012 -
Deep Dive
Most Read Marketing News of the Week: Nestle, eBay and Twitter metrics
Start your Monday off on the right foot with last week's most popular Marketing Dive posts.
By Brian Warmoth • Sept. 30, 2012 -
Mobile ads maturing as successes and shortcomings emerge
The Wall Street Journal looks at the need to get mobile ads right, as well as how the medium requires a fresh perspective.
By Brian Warmoth • Sept. 30, 2012 -
Nielsen's online and TV ratings converge
New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.
By Brian Warmoth • Sept. 30, 2012
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