Mobile: Page 342
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Booking.com uses Amsterdam ad agency to break into competitive US market
Booking.com, a travel lodging website, launches ad campaign to separate from colorful characters in other lodging website campaigns.
By Wendy Parish • Jan. 22, 2013 -
'Acqui-hires,' not acquisitions, focus for Yahoo CEO
Yahoo CEO Melissa Mayer will focus talent acquisitions, or acqui-hires, instead of large company acquisitions.
By Wendy Parish • Jan. 21, 2013 -
Explore the Trendlineâž”
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
'Ad inbox' strives to reduce noise in mobile ads
LoopMe offers technology that collects targeted mobile ads into an "ad inbox" to reduce noise.
By Wendy Parish • Jan. 18, 2013 -
Mobile marketing still 'broken' says Sense Networks CEO
Sense Network CEO David Peterson discuss how far mobile marketing still has to go.
By Wendy Parish • Jan. 18, 2013 -
1 in 5 searches now done on mobile
RKG research group's Digital Marketing Report shows that mobile now represents 20% of the overall search market.
By Wendy Parish • Jan. 17, 2013 -
Pop Ad Agency bringing Advanced Publications into the digital age
Advanced Publications, parent company to Conde Nast, acquires the Seattle-based digital ad agency Pop.
By Wendy Parish • Jan. 17, 2013 -
Gracenote models advanced TV ads after Web
Gracenote, the tech firm behind Apple's iTunes music recognition software, moves into advanced TV ads.
By Wendy Parish • Jan. 16, 2013 -
Search marketing and big data hold 7 big shake-ups for you in 2013
Search marketers will face some challenges in 2013 with major changes from big players Facebook, Google, Amazon, and Bing.
By Wendy Parish • Jan. 16, 2013 -
New Facebook mobile ad product on its way, report says
An FBX mobile exchange would be highly desirable. But how would it work?
By Brian Warmoth • Jan. 15, 2013 -
Is Facebook's news feed about to get a design overhaul?
Josh Costine at TechCrunch claims to have seen a new look, and it's nothing like what Facebook's apps use right now.
By Brian Warmoth • Jan. 14, 2013 -
UPDATED: 'NRA'-named iOS game app launches
The move onto mobile devices is targeted at users over 4 years of age, and focuses on education initiatives.
By Brian Warmoth • Jan. 14, 2013 -
GetGlue and Viggle merger is off the table
There are apparently no hard feelings, but both companies will continue to operate independently.
By Brian Warmoth • Jan. 14, 2013 -
Pontiflex attracts $7.7 million for its lead-based mobile ads
Are they on to something big?
By Brian Warmoth • Jan. 13, 2013 -
Deep Dive
Most Read Marketing News of the Week: AP Twitter ads, Android and audio
Miss out on Marketing Dive's most popular news posts this week? Have a look and get caught up.
By Brian Warmoth • Jan. 11, 2013 -
California attorney general proposes mobile app guidelines
But will developers be motivated to listen and adhere to California's recommendations?
By Brian Warmoth • Jan. 11, 2013 -
Web browsing habits can now determine online radio ads
Pandora ads could start sounding a lot more like Amazon suggestions, thanks to a new deal in the audio world.
By Brian Warmoth • Jan. 10, 2013 -
New Adspert iPhone app opens up real-time AdWords options
But better yet, it's free to use.
By Brian Warmoth • Jan. 9, 2013 -
Chartboost attracts $19 million more for its mobile ad platform
With 300 million devices accessing its services, the company is hoping to get even bigger in the gaming space.
By Brian Warmoth • Jan. 8, 2013 -
InMobi acquires Overlay Media in significant mobile ad space play
Overlay is concerned with context awareness, not ads traditionally, but it now has InMobi under its roof.
By Brian Warmoth • Jan. 8, 2013 -
20% of Facebook ad spends now go to mobile, report says
And do you know how much more companies are willing to pay for mobile over desktop ads?
By Brian Warmoth • Jan. 8, 2013 -
Why playing a Ninja Turtle is like crafting a native mobile ad experience
Learning how to portray a theme park character may hold some insights for those want to craft better mobile ads for users.
By Brian Warmoth • Jan. 6, 2013 -
3 ways mobile ads are different from PC Web ads
Do mobile video, location-based and tablet ads require a different perspective for traditional desktop advertisers?
By Brian Warmoth • Jan. 6, 2013 -
Initial Android mascot at Google could have meant a whole different look
"Dandroids" never made it to Bugdroid's level of fame, but they sure do look friendly.
By Brian Warmoth • Jan. 4, 2013 -
Facebook's 'Custom Audiences' feature: The most useful tool you don't know about?
All you need is an existing list of opt-in email addresses to get started.
By Brian Warmoth • Jan. 3, 2013 -
Half of Wired magazine's ad revenue now digital
Despite big Web gains, tablets are still smalltime players overall, according to VP-publisher Howard Mittman.
By Brian Warmoth • Jan. 3, 2013
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