More than one third of mobile ad clicks are unintentional

A new report shows that a significant amount of mobile ad clicks are either accidental or fraud.

By Abigail Wise • Sept. 5, 2012

Hubspot tests the effect of the word 'free' in email marketing

Hubspot's recent A/B test results break down whether using the word "free" helps or hurts your email campaign.

By Abigail Wise • Sept. 5, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Integrate your email and direct mail campaigns

Consolidate your direct and online mailing efforts to improve marketing for you and your customers.

By Abigail Wise • Sept. 5, 2012

How to monetize mobile marketing

Increase mobile ROI with a few simple marketing tips.

By Abigail Wise • Sept. 4, 2012

Email marketing tips to drive open rates and conversion

Increase open and click through rates by adjusting the way you reach your audience.

By Abigail Wise • Sept. 4, 2012

Use mobile marketing to drive new customers

Staying on top of mobile marketing can improve customer acquisition and retention.

By Abigail Wise • Sept. 4, 2012

New CheetahMail study shows growth in email marketing

Experian's newest report confirms that email marketing shows no sign of slowing down.

By Abigail Wise • Aug. 31, 2012

How to use email for event marketing

Increase event attendance, boost ROI and collect advertising data by taking advantage of email marketing.

By Abigail Wise • Aug. 30, 2012

Recent MMA report breaks down mobile advertising numbers

The latest MMA study places huge importance on mobile marketing.

By Abigail Wise • Aug. 29, 2012

Mobile barcodes' popularity skyrockets

Check out the latest statistics on mobile barcodes.

By Abigail Wise • Aug. 29, 2012

Components of a successful email campaign

Run through three steps that go into strong email marketing.

By Abigail Wise • Aug. 27, 2012

Improve email campaigns with QR codes

iMedia Connection examines the benefits of QR codes in emails.

By Abigail Wise • Aug. 27, 2012

Speedy Facebook iOS app is released in an effort to compete in the mobile market

The new Facebook app offers more than a new look.

By Abigail Wise • Aug. 27, 2012

From Facebook to the inbox: tips on transforming social followers into email subscribers

Make more out of your social connections by turning them into email, a more engaging platform.

By Abigail Wise • Aug. 26, 2012

Solutions to the biggest hurdles in mobile advertising

iMedia Connection recommends remedies to mobile ad pitfalls such as space limitations and behavioral differences.

By Abigail Wise • Aug. 23, 2012

Survey shows email as the most popular marketing tool

The new Message Systems report show that email is the most popular marketing medium.

By Abigail Wise • Aug. 23, 2012

What makes a popular mobile app

Strategy Analytics released a new report that digs into what makes a mobile app popular.

By Abigail Wise • Aug. 22, 2012

YouTube breaks out skippable mobile video ads

The Google-owned video giant pushes its only-pay-after-30-seconds model into the mobile world.

By Brian Warmoth • Aug. 22, 2012

Silverpop study shows recent email marketing open and click-through rates

Silverpop's new study provides insight into email marketing open and click rates and highlights the highest and lowest performers.

By Abigail Wise • Aug. 22, 2012

TechCrunch evidence suggests the iPhone 5 will launch September 21

TechCrunch claims to have a trusted source who confirmed an employee vacation blackout starting Sept. 21, indicating the release of the iPhone 5.

By Abigail Wise • Aug. 22, 2012

Some Google+ pages and profiles get custom URLs

Celebs and well-known brands can now change their Google Plus addresses.

By Abigail Wise • Aug. 20, 2012

Components of a kick-ass landing page

You spend a lot of time and money getting people to your landing page, so here are the ways to make it convert.

By Ryan Willumson • Aug. 20, 2012

Have an iPhone? Get our app

If you go to www.marketingdive.com in your browser and save it to your homescreen, you've got our web app for easy use whenever you want it!  No app store required.

By Ryan Willumson • Aug. 17, 2012

Is your content not getting traction? Here's why

If you're spending a lot of time on your content marketing but not getting linked, you may be making some key mistakes.

By Ryan Willumson • Aug. 16, 2012

Apps vs. HTML5: Apps winning for now...but why?

As businesses weigh the pros and cons between the two major ways to "go mobile", native apps are winning.

By Ryan Willumson • Aug. 16, 2012