Mobile: Page 343
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Marketers misled: Social media agency retracts its findings on Facebook vs. Twitter
After receiving pressure from critics of the report, TBG Digital admits they were not "comparing like for like."
By Ryan Willumson • July 23, 2012 -
iPad has highest mobile revenue per impression
A report from Opera Software shows that the effective CPM for the iPad is $3.96, and engagement on the iPad outpaces other mobile devices.
By Ryan Willumson • July 23, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Subject line trend: Hearts, suns and other characters
You may have noticed recently that special characters are appearing in your inbox. Find out why marketers are using them and if it is working.
By Ryan Willumson • July 23, 2012 -
Leaked memo from Marissa Mayer to Yahoo! employees
Even with a new CEO at the helm, Kara Swisher from All Things D can still get her hands on Yahoo! internal memos.
By Ryan Willumson • July 20, 2012 -
Earnings: Microsoft loses money for the first time ever, Google revenue is $10.96 billion
Microsoft's loss was due to the write down of $6.19 billion acquisition aQuantive. Google 21% revenue growth, and singled out mobile revenues as an area of strength.
By Ryan Willumson • July 19, 2012 -
Hootsuite adds support for Google+ pages
Hootsuite now has functionality for 4 major social networks - Facebook, Twitter, LinkedIn, and Google+ Pages.
By Ryan Willumson • July 19, 2012 -
Apple's iOS Delivers 47 Percent of Mobile Traffic
Apple’s iOS mobile operating system has long been the darling of the mobile ad ecosystem. It arguably created the space—at least in its modern form—and is benefits seem to just keep coming. Between the iPhone and iPad, iOS accounted for 46.53 percent of mobile publishers&rsqu...
By Ryan Willumson • July 19, 2012 -
The basics of real-time-bidding
Marketers and publishers need to understand how RTB works, and this is your primer.
By Ryan Willumson • July 18, 2012 -
Zipcar considering in-car coupon "deals"
GPS is a powerful technology for the car-sharing leader, and they are considering offering deals to drivers as they pass restaurants, stores, and more.
By Ryan Willumson • July 18, 2012 -
Facebook mobile ads get 2x click-through vs. desktop
The same study found that Facebook's Sponsored Stories click-through rate is almost 5x Twitter's.
By Ryan Willumson • July 18, 2012 -
A list of great under-the-radar marketing blogs
Categories included are general tech/business, agencies, creative resources, and branded content.
By Ryan Willumson • July 17, 2012 -
Yahoo finds new chief in Marissa Mayer, Google employee no. 20
People are calling this a coup for Yahoo, but Mayer inherits quite a challenge. She plans on leveraging e-mail, finance and sports.
By Ryan Willumson • July 16, 2012 -
47% of tablet users engage with an ad at least once a week
A study by IAB shows that smartphones are viewed as more essential, while tablets are viewed more as entertainment hubs.
By Ryan Willumson • July 16, 2012 -
Paid search steady, but mobile surging
While the growth rate on overall search took a drop year-over-year, mobile search was white hot, increasing 333%.
By Ryan Willumson • July 16, 2012 -
Sell your $35 million home with iPads and Hollywood directors
This for-sale-by-(rich)-owner tale includes digital and mobile marketing to give potential buyers a window into their life...should they choose to shell out the cash.
By Ryan Willumson • July 16, 2012 -
American Media hiring 60, spending $30 million in digital investment
Joe Bilman will be directing the company's digital efforts as it emerges from financial restructuring.
By Ryan Willumson • July 16, 2012 -
ID, please: Twitter launching age-verification system
When choosing to follow a brand with age verification in place, you receive a direct message asking to enter your birth date.
By Ryan Willumson • July 12, 2012 -
Twitter's "big advertiser" pitchdeck [article and slides]
A big brand advertiser handed over Twitter's pitch deck to All Things D, and gives insight to how Twitter thinks it can win big money in the mobile advertising business.
By Ryan Willumson • July 12, 2012 -
The 21 most important women in mobile advertising
The list was compiled by asking peers, as well as considering factors such as revenue, reach, and if they were the best representative of their sector.
By Ryan Willumson • July 12, 2012 -
$400,000/month in advertising revenue for mobile app Fruit Ninja
It isn't every day that we get insight into the economics behind mobile apps, which is why the numbers from Fruit Ninja are so interesting.
By Ryan Willumson • July 11, 2012 -
The 3 lead gen challenges that B2B marketers face
Different parts of the funnel deserve different content, form types, and scoring.
By Ryan Willumson • July 11, 2012 -
J.P. Morgan: Facebook mobile revenue will quickly outpace desktop
According to analyst Doug Anmuth, Facebook has a solid plan for mobile revenue, resulting in big projections for the future.
By Ryan Willumson • July 11, 2012 -
By the numbers: Content marketing vs. other digital channels
A study by Scripted analyzes how content marketing performs on referral volume, quality, and bounce rate.
By Ryan Willumson • July 11, 2012 -
Study: Email volume set for record-breaking levels
San Bruno, Calif.—Email marketing volume remained at record-setting levels during the month of June, with volume growth for the year expected to exceed 2011's level, according to a study by email marketing company Responsys Inc.
By Ryan Willumson • July 11, 2012 -
5 digital trends, including the Pinterest "image strategy"
We are only halfway through 2012, but already there have been a myriad of developments affecting your marketing strategies. Here you'll find the things to keep an eye on in order to do your job well.
By Ryan Willumson • July 10, 2012
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