Mobile: Page 343
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Facebook mobile ads get click-through rates 23 times higher than desktop ads, report says
The stats come from an ad agency report ahead of Facebook's expected Q3 results on Tuesday.
By Brian Warmoth • Oct. 22, 2012 -
Verizon sees third quarter boost thanks to iPhone 5
Verizon saw double-digit earnings growth during the third quarter.
By Erik Hall • Oct. 19, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
McDonald's and other brands helping consumers unplug
International effort by brands like McDonald’s and Volkswagen tries to encourage consumers to get away from electronics.
By Erik Hall • Oct. 19, 2012 -
Newsweek announces end of print product
The final print edition of Newsweek will be Dec. 31 before going all digital.
By Erik Hall • Oct. 18, 2012 -
Spending on digital outreach to multicultural groups rising for advertisers
The Association of National Advertisers survey finds that 60% of U.S. marketers will spend more on reaching multicultural groups via new media this year.
By Erik Hall • Oct. 18, 2012 -
Klout now allowing rewards on iPhones
An update of Klout's iOS app allows rewards to be received through mobile devices.
By Erik Hall • Oct. 18, 2012 -
Verizon offering marketers details on consumers’ phone usage—but is it legal?
A new initiative by Verizon sells marketers details on consumers, such as what apps are used where.
By Erik Hall • Oct. 17, 2012 -
Study finds tie between email marketing, online purchases
A Listrak study finds 41% of Americans purchased an item online because of a retailer’s email.
By Erik Hall • Oct. 17, 2012 -
Foursquare making search available to non-users
Foursquare Explore will be available to non-registered users to obtain local recommendations as an alternative to Yelp.
By Erik Hall • Oct. 16, 2012 -
Retrieved from Apple on September 13, 2012
iPhone 5 already surpasses web use of Galaxy S III
It took just 18 days for the iPhone 5 to surpass the Web traffic volume of the Galaxy S III.
By Erik Hall • Oct. 16, 2012 -
QR code increases real estate website's traffic by 69%
A realtor goes on vacation with a QR code on a shirt and gets impressive results.
By Erik Hall • Oct. 15, 2012 -
Government report says individuals unaware cell phone info being sold
The Government Accountability Office says in a report that consumers mostly do not know mobile carriers and app developers are selling their usage data to third parties.
By Erik Hall • Oct. 12, 2012 -
YouTube mobile use quadruples in 18 months
YouTube executive says 25% of users are mobile, up from 6% just 18 months ago.
By Erik Hall • Oct. 12, 2012 -
Microsoft plans to spend up to $1.8 billion marketing Windows 8
The Oct. 26 launch of Windows 8 will come with a marketing campaign estimated to be between $1.5 and $1.8 billion.
By Erik Hall • Oct. 12, 2012 -
Zipcar sees majority of users from mobile
Rise in mobile use has coincided with Zipcar’s rise in popularity.
By Erik Hall • Oct. 11, 2012 -
Personal computer sales see biggest drop since 2001
Worldwide PC shipments drop 8% from third quarter 2011 to third quarter 2012.
By Erik Hall • Oct. 11, 2012 -
Amazon seeking brand advertising, agency business
Amazon’s global head of advertising reveals the company’s plan to be more aggressive in obtaining advertising dollars.
By Erik Hall • Oct. 10, 2012 -
Instagram’s value to B2B
Companies with significant visual content are finding success using Instagram.
By Erik Hall • Oct. 10, 2012 -
Google updates Mobile Playbook to help mobile marketers improve campaigns
The search giant is pushing examples of out-of-the-box mobile ad thinking, using Chevy and Nike campaigns as case studies.
By Brian Warmoth • Oct. 9, 2012 -
10 concepts that have reshaped marketing
HubSpot previews a larger list of 100 ideas with 10 concepts and impacts that modern marketers should be aware of.
By Brian Warmoth • Oct. 9, 2012 -
Sprint offers customers a simpler phone number
StarStar Me service from Sprint allows customers to replace phone number with a word.
By Erik Hall • Oct. 9, 2012 -
Planning is necessary to get consumers attention online
Static advertisement does not get interaction from consumers the way an engaging online ad does online.
By Erik Hall • Oct. 9, 2012 -
Starbucks announces new payment option with Square
Square Wallet's app will become a payment option at Starbucks starting in November.
By Erik Hall • Oct. 8, 2012 -
Retrieved from Apple on September 13, 2012
Naming, describing apps important for optimization in the App Store
There is a good amount of overlap in App Store optimization and SEO, but App Store optimization is still in its infancy.
By Erik Hall • Oct. 5, 2012 -
Marketing has become about consumers in the current Participation Age
Consumers are technology-savvy and expect real-time interaction all day, every day.
By Erik Hall • Oct. 5, 2012
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