Mobile: Page 344

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    Flickr; Thomas Angermann
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    Facebook case study resource from ClickZ

    ClickZ has compiled case studies that give marketers examples of the way certain brands have marketed via Facebook successfully.

    By Ryan Willumson • July 30, 2012

  • Opinion piece: Marissa Mayer and Yahoo should focus on women

    Dave McClure, founder of 500 Startups, urges the Yahoo CEO to focus on products and acquisitions that serve women.

    By Ryan Willumson • July 30, 2012
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff

  • Twitter vibrator ad representative of larger challenge

    Now that Twitter has rolled its advertising out to a wider audience of SMBs, it faces the challenge of quality control.  The lines can be blurry, as was the case with a recent promoted account for Vibease.

    By Ryan Willumson • July 27, 2012
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    Flickr; English106
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    First earnings: Facebook hits numbers, but stock getting crushed

    A day after Zynga's earnings miss hurt Facebook's stock, it looks to be another tough day for the stock after hitting analysts numbers.  Wait, what?

    By Ryan Willumson • July 27, 2012
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    Stuart Miles
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    The 3 simple rules for writing great B2B marketing content

    Keeping these rules in mind, you can ensure your B2B marketing communications is compelling and shareable.

    By Ryan Willumson • July 26, 2012
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    AGmakonts
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    Study: Apple's iPhone and iPad dominate enterprise markets

    A report by Good Technology found that activations of iOS far outpaced Android in Q2, and a separate report quantifies the amount of hours people spend on their job via their mobile devices.

    By Ryan Willumson • July 25, 2012

  • IAB's new standard: Viewed impressions, served impressions

    "Viewed impression" will be the standard metric for online media buying, and IAB is aiming to have that implemented by Q1 2013.

    By Ryan Willumson • July 25, 2012

  • Google's Expandable Knowledge Graph Test

    Alex Chitu reports Google is testing a new feature for the Google Knowledge Graph. The new feature is a way to show an expanded version of the knowledge graph in the top of the search results. Currently, when you search in Google and the knowledge graph comes up, it shows you up to five relate...

    By Ryan Willumson • July 25, 2012

  • Apple's Q3 results miss, stock down $30 at opening

    You know you're Apple when....growing 21% year-over-year and profit of $8.8 billion in a quarter is a miss. (Jeff Foxworthy would be proud).

    By Ryan Willumson • July 25, 2012

  • Marissa Mayer already providing "Hope", has a secret weapon

    Although employees are creating Mayer-inspired posters, optimism is just part of it.  Her real secret weapon lies in a leadership program called "Associate Product Manager" which she created and led for her entire time at Google.

    By Ryan Willumson • July 24, 2012
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    Toronto Eaters
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    Marketers misled: Social media agency retracts its findings on Facebook vs. Twitter

    After receiving pressure from critics of the report, TBG Digital admits they were not "comparing like for like."

    By Ryan Willumson • July 23, 2012
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    iPad has highest mobile revenue per impression

    A report from Opera Software shows that the effective CPM for the iPad is $3.96, and engagement on the iPad outpaces other mobile devices.

    By Ryan Willumson • July 23, 2012
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    Kittikun Atsawintarangkul
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    Subject line trend: Hearts, suns and other characters

    You may have noticed recently that special characters are appearing in your inbox.  Find out why marketers are using them and if it is working.

    By Ryan Willumson • July 23, 2012

  • Leaked memo from Marissa Mayer to Yahoo! employees

    Even with a new CEO at the helm, Kara Swisher from All Things D can still get her hands on Yahoo! internal memos.

    By Ryan Willumson • July 20, 2012
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    digitalart
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    Earnings: Microsoft loses money for the first time ever, Google revenue is $10.96 billion

    Microsoft's loss was due to the write down of $6.19 billion acquisition aQuantive.  Google 21% revenue growth, and singled out mobile revenues as an area of strength.

    By Ryan Willumson • July 19, 2012

  • Hootsuite adds support for Google+ pages

    Hootsuite now has functionality for 4 major social networks - Facebook, Twitter, LinkedIn, and Google+ Pages.

    By Ryan Willumson • July 19, 2012

  • Apple's iOS Delivers 47 Percent of Mobile Traffic

    Apple’s iOS mobile operating system has long been the darling of the mobile ad ecosystem. It arguably created the space—at least in its modern form—and is benefits seem to just keep coming. Between the iPhone and iPad, iOS accounted for 46.53 percent of mobile publishers&rsqu...

    By Ryan Willumson • July 19, 2012
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    Idea go
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    The basics of real-time-bidding

    Marketers and publishers need to understand how RTB works, and this is your primer.

    By Ryan Willumson • July 18, 2012

  • Zipcar considering in-car coupon "deals"

    GPS is a powerful technology for the car-sharing leader, and they are considering offering deals to drivers as they pass restaurants, stores, and more.

    By Ryan Willumson • July 18, 2012
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    Flickr; English106
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    Facebook mobile ads get 2x click-through vs. desktop

    The same study found that Facebook's Sponsored Stories click-through rate is almost 5x Twitter's.

    By Ryan Willumson • July 18, 2012
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    Jay Lopez
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    A list of great under-the-radar marketing blogs

    Categories included are general tech/business, agencies, creative resources, and branded content.

    By Ryan Willumson • July 17, 2012

  • Yahoo finds new chief in Marissa Mayer, Google employee no. 20

    People are calling this a coup for Yahoo, but Mayer inherits quite a challenge.  She plans on leveraging e-mail, finance and sports.

    By Ryan Willumson • July 16, 2012
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    47% of tablet users engage with an ad at least once a week

    A study by IAB shows that smartphones are viewed as more essential, while tablets are viewed more as entertainment hubs.

    By Ryan Willumson • July 16, 2012
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    Danard Vincente
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    Paid search steady, but mobile surging

    While the growth rate on overall search took a drop year-over-year, mobile search was white hot, increasing 333%.

    By Ryan Willumson • July 16, 2012
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    renjith krishnan
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    Sell your $35 million home with iPads and Hollywood directors

    This for-sale-by-(rich)-owner tale includes digital and mobile marketing to give potential buyers a window into their life...should they choose to shell out the cash.

    By Ryan Willumson • July 16, 2012