Mobile: Page 345
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American Airlines looking at e-reader, iPad opportunities
The head of AA's mobile apps team sums up the company's mobile strategy. How does it compare to yours?
By Brian Warmoth • Sept. 18, 2012 -
New Twitter for iPad hits the App Store
So what does the new app look like, and how will it change the way Twitter users see content?
By Brian Warmoth • Sept. 18, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Marissa Mayer supplying all Yahoo employees with smartphones
The new CEO is giving employees the option of carrying an iPhone 5, Samsung Galaxy S3, HTC One X, HTC EVO 4G LTE or Nokia Lumia 920 in a move to get them using the tech that their customers have.
By Brian Warmoth • Sept. 17, 2012 -
Retrieved from Apple on September 13, 2012
Apple's iOS 6 allows limited ad tracking option
With the Advertising Identifier replacing UDIDs, what will the future of mobile tracking look like?
By Brian Warmoth • Sept. 14, 2012 -
USA Today overhauls website design
The paper's chief of digital says he is "pissed off" about the evolution of news sites.
By Ryan Willumson • Sept. 14, 2012 -
eBay's first new logo in 17 years
The logo retains the red-blue-yellow-green palate that is so familiar, but changes the logo to reflect a more clean, contemporary experience.
By Ryan Willumson • Sept. 14, 2012 -
Retrieved from Apple on September 13, 2012
Apple's focus on turn vs. prestige and why it works
Apple's iPhone 5 unveiling involved many of the same tricks the company has used before. So why do they stick to the same plan?
By Brian Warmoth • Sept. 13, 2012 -
How to use color to increase conversions
Color adds aesthetic, but how can you use color to entice users to take the actions you want them to?
By Ryan Willumson • Sept. 13, 2012 -
5 inbound marketing strategies at top companies
You can learn a lot from Salesforce, Cisco and Starbucks in this Mashable rundown of five leading inbound marketing strategies.
By Brian Warmoth • Sept. 13, 2012 -
Zuckerberg: We're going to make more money on mobile than desktop
The Facebook CEO also hinted that he's got a team working on a search engine.
By Ryan Willumson • Sept. 12, 2012 -
YouTube launches standalone iOS app ahead of iPhone 5 release
Which discovery and share features are you going to need to know about?
By Brian Warmoth • Sept. 11, 2012 -
3 crucial tips for PPC holiday plans
Knowing where and when to use your dollars can make all of the difference as holiday shopping heats up.
By Brian Warmoth • Sept. 11, 2012 -
GoDaddy takes down half the Internet
After having their DNS server hacked, you might be surprised to learn how GoDaddy got their sites back up.
By Ryan Willumson • Sept. 10, 2012 -
App discovery is a formidable challenge but can be overcome
Have you tried everything to get new users to come to your App Store page?
By Brian Warmoth • Sept. 10, 2012 -
Mobile websites rank atop hotel marketers' priorities in survey
Is mobile design a priority for you over mobile apps and SEO? Should it be?
By Brian Warmoth • Sept. 10, 2012 -
Nokia Lumia 920 video prompts internal ethics review
Where should the line be drawn when it comes to truth in video?
By Brian Warmoth • Sept. 10, 2012 -
Apple claims over half of mobile traffic
A Chitika report credits Apple devices with over half of all mobile traffic in North America, with Samsung in second place.
By Abigail Wise • Sept. 6, 2012 -
3 common email marketing mistakes
Name personalization, exposures and list quality can make all of the difference in a campaign.
By Abigail Wise • Sept. 6, 2012 -
More than one third of mobile ad clicks are unintentional
A new report shows that a significant amount of mobile ad clicks are either accidental or fraud.
By Abigail Wise • Sept. 5, 2012 -
Hubspot tests the effect of the word 'free' in email marketing
Hubspot's recent A/B test results break down whether using the word "free" helps or hurts your email campaign.
By Abigail Wise • Sept. 5, 2012 -
Elizabeth Regan/Marketing Dive
Integrate your email and direct mail campaigns
Consolidate your direct and online mailing efforts to improve marketing for you and your customers.
By Abigail Wise • Sept. 5, 2012 -
How to monetize mobile marketing
Increase mobile ROI with a few simple marketing tips.
By Abigail Wise • Sept. 4, 2012 -
Email marketing tips to drive open rates and conversion
Increase open and click through rates by adjusting the way you reach your audience.
By Abigail Wise • Sept. 4, 2012 -
Use mobile marketing to drive new customers
Staying on top of mobile marketing can improve customer acquisition and retention.
By Abigail Wise • Sept. 4, 2012 -
New CheetahMail study shows growth in email marketing
Experian's newest report confirms that email marketing shows no sign of slowing down.
By Abigail Wise • Aug. 31, 2012
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