Mobile: Page 346
-
3 tips that make your B2B marketing mobile-friendly
Many B2B marketers are ignoring easy ways to capitalize on mobile, and Marketing Dive has 3 easy tips that steer you in the right direction.
By Ryan Willumson • Aug. 8, 2012 -
Apple: No more YouTube on iOS 6
In its latest anti-Google move, Apple has announced that the stand-alone YouTube app is gone.
By Ryan Willumson • Aug. 6, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Easy tips for mobile-friendly email marketing
More emails will be opened on mobile than on desktop by year-end, so it is essential for marketers to create emails that work well no matter the screen size.
By Ryan Willumson • Aug. 5, 2012 -
Hot new ways CPG marketers can engage via mobile
Mobile devices have achieved their reach of 100 million American consumers 11 times faster than the internet did. What's powering this revolution? Only the most productive, engaging, and entertaining devices ever created, and, to top it off, you can take them with you wherever you go. We h...
By Ryan Willumson • Aug. 5, 2012 -
Best practices in B2B content marketing
Content Marketing Institute takes a look at best practices from one of content marketing's best: Eloqua.
By Ryan Willumson • Aug. 5, 2012 -
"The Art of Color Coordination" [Infographic]
If your website has poor color coordination, it can be as bad as ineffective copy or slow site speed. Check out this infographic to make sure your website doesn't make critical coordination mistakes.
By Ryan Willumson • Aug. 3, 2012 -
15% of LinkedIn sign ups, 23% of unique visits come from mobile
The latest trend in tech earnings reports is to tout mobile traffic, and LinkedIn did just that.
By Ryan Willumson • Aug. 2, 2012 -
The cost of a 30 second Olympics ad, and other numbers from NBC
NBC's Sports Group chairman provided some eye-popping numbers surrounding the games.
By Ryan Willumson • Aug. 2, 2012 -
NFL and Google form partnership for fantasy football
NFL.com fantasy football league members will now be able to trash talk face-to-face with Google Hangouts.
By Ryan Willumson • Aug. 2, 2012 -
Wichita State University's social media hashtag strategy examined
Direct Marketing News analyzes the Kansas university's campaign across Twitter, Facebook and Instagram.
By Brian Warmoth • Aug. 1, 2012 -
Yahoo interim-CEO Ross Levinsohn departs, pleasantries exchanged
After Marissa Mayer won the job as CEO for the tech giant, it seemed inevitabel that Levinsohn would leave.
By Ryan Willumson • July 30, 2012 -
Apple's new ad campaign getting abysmal response
The ads are getting heavy rotation during the Olympics, and criticism is on heavy rotation as well.
By Ryan Willumson • July 30, 2012 -
Facebook case study resource from ClickZ
ClickZ has compiled case studies that give marketers examples of the way certain brands have marketed via Facebook successfully.
By Ryan Willumson • July 30, 2012 -
Opinion piece: Marissa Mayer and Yahoo should focus on women
Dave McClure, founder of 500 Startups, urges the Yahoo CEO to focus on products and acquisitions that serve women.
By Ryan Willumson • July 30, 2012 -
Twitter vibrator ad representative of larger challenge
Now that Twitter has rolled its advertising out to a wider audience of SMBs, it faces the challenge of quality control. The lines can be blurry, as was the case with a recent promoted account for Vibease.
By Ryan Willumson • July 27, 2012 -
First earnings: Facebook hits numbers, but stock getting crushed
A day after Zynga's earnings miss hurt Facebook's stock, it looks to be another tough day for the stock after hitting analysts numbers. Wait, what?
By Ryan Willumson • July 27, 2012 -
The 3 simple rules for writing great B2B marketing content
Keeping these rules in mind, you can ensure your B2B marketing communications is compelling and shareable.
By Ryan Willumson • July 26, 2012 -
Study: Apple's iPhone and iPad dominate enterprise markets
A report by Good Technology found that activations of iOS far outpaced Android in Q2, and a separate report quantifies the amount of hours people spend on their job via their mobile devices.
By Ryan Willumson • July 25, 2012 -
IAB's new standard: Viewed impressions, served impressions
"Viewed impression" will be the standard metric for online media buying, and IAB is aiming to have that implemented by Q1 2013.
By Ryan Willumson • July 25, 2012 -
Google's Expandable Knowledge Graph Test
Alex Chitu reports Google is testing a new feature for the Google Knowledge Graph. The new feature is a way to show an expanded version of the knowledge graph in the top of the search results. Currently, when you search in Google and the knowledge graph comes up, it shows you up to five relate...
By Ryan Willumson • July 25, 2012 -
Apple's Q3 results miss, stock down $30 at opening
You know you're Apple when....growing 21% year-over-year and profit of $8.8 billion in a quarter is a miss. (Jeff Foxworthy would be proud).
By Ryan Willumson • July 25, 2012 -
Marissa Mayer already providing "Hope", has a secret weapon
Although employees are creating Mayer-inspired posters, optimism is just part of it. Her real secret weapon lies in a leadership program called "Associate Product Manager" which she created and led for her entire time at Google.
By Ryan Willumson • July 24, 2012 -
Marketers misled: Social media agency retracts its findings on Facebook vs. Twitter
After receiving pressure from critics of the report, TBG Digital admits they were not "comparing like for like."
By Ryan Willumson • July 23, 2012 -
iPad has highest mobile revenue per impression
A report from Opera Software shows that the effective CPM for the iPad is $3.96, and engagement on the iPad outpaces other mobile devices.
By Ryan Willumson • July 23, 2012 -
Subject line trend: Hearts, suns and other characters
You may have noticed recently that special characters are appearing in your inbox. Find out why marketers are using them and if it is working.
By Ryan Willumson • July 23, 2012
Previous
