Google Places iOS App Becomes Google+ Local

The rebranding of Google Places continues. Google has released iOS version 1.4 of what was called the Google Places app, but is now known as Google+ Local. The Android version of the Google Places app was also updated this week. The name change follows along with Google’s May 30th... Ple...

By Ryan Willumson • July 3, 2012

GM and Facebook: "I Miss You, Let's Talk."

In the first meetings since their blowup in Cannes, GM and Facebook are talking in an effort to make their relationship work...for now.

By Ryan Willumson • July 3, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Major Retailers Testing Augmented Reality Shopping

The app, created by IBM, allows shoppers to receive information and special offers via their camera phone.

By Ryan Willumson • July 2, 2012

Facebook Tests "Want" Button

The company has not made any official announcement, but a "want" button would be a killer feature for brands and advertisers.

By Ryan Willumson • June 29, 2012

Google Releases Mobile App Analytics in Beta

Developers will soon have access to a lot more information about how people use their mobile apps.

By Ryan Willumson • June 29, 2012

Twitter's Mobile Ad Results "Staggering"

eMarketer says advertising is up 86% year-over-year, with the majority of revenue coming from mobile ads.

By Ryan Willumson • June 29, 2012

Eric Schonfeld: "Infographics Are Broken. We Can Do Better."

Infographics are expensive, difficult to produce, unsearchable, and driven by marketing budgets rather than editorial discretion.

By Ryan Willumson • June 29, 2012

Google: Wait Up, Guys! We Have a Tablet Too...

Tablet will measure 7 inches and is priced at $199 for 8 GB, and $249 for 16 GB.

By Ryan Willumson • June 28, 2012

The Secret to Less Unsubscribing and More Engagement

Every day, we strive to provide both an email marketing service and content that can help small business owners thrive. Part of what we do involves connecting with others who also help small businesses and finding out what our subscribers and customers can learn from them. Tamara Campbell of X...

By Ryan Willumson • June 27, 2012

Placecast Cashes in on Mobile Wallet Craze

From PayPal to Google to conceivably Apple, many companies are getting in on the mobile wallet trend. Now, Placecast is looking to blow up the emerging market with its ShopAlerts Wallet product that credit card companies, mobile carriers and retailers can use for their own mobile wallet. Place...

By Ryan Willumson • June 27, 2012

New Google Test: Remove The Top Black Bar

Google is testing yet another user interface test, this one is where the top thin black bar can be removed completely. Tecno-net spotted this earlier and showed that if you can also remove the top black bar by going to this URL. Google added the thin Google black bar back in June 2011 and trie...

By Ryan Willumson • June 27, 2012

Writing Marketing Copy That Leads to Sales

"The more you tell, the more you sell..."

By Ryan Willumson • June 27, 2012

AOL Brings "Devil" Dynamic Ad Units to Mobile

The CPM is higher, but the experience is smooth, and the unit contains a number of different content options for the user.

By Ryan Willumson • June 27, 2012

Tips to Make Your Brand a Pinterest Heavyweight

Pinterest is a social network, but it isn't just like Twitter and Facebook...So don't use the same rules of engagement.

By Ryan Willumson • June 26, 2012

How to Increase Subject Line Response by 541%

When it comes to writing effective subject lines, clarity outperforms creativity.

By Ryan Willumson • June 25, 2012

Which Metrics Are Lying To You?

Some of the most commonly used metrics can mislead, undercutting sales and other meaningful marketing outcomes.

By Ryan Willumson • June 25, 2012

Google Updates Panda Again, Affects ~1% of Queries

The last Panda update was on June 8th, and Google announced that a new update was pushed out yesterday, June 25th.

By Ryan Willumson • June 25, 2012

Google's Mobile SEO Best Practices - Not Just Responsive Design

If all you heard from Google's mobile SEO recommendations was, "Responsive design is the way to go," then you weren't listening.

By Ryan Willumson • June 25, 2012

Twitter Down Most of Yesterday, Issues Statement

The issues were due to a "cascading bug", which affected web and mobile users alike.

By Ryan Willumson • June 22, 2012

10 Must-Have Templates for Content Marketers

Templates offered include: Editorial calendar, web page template, Facebook engagement spreadsheet, content mapping template, and sales communication template.

By Ryan Willumson • June 22, 2012

Google Testing New Navigation Interface: New Ad Location To Come?

Some Google users are noticing a new Google search interface with top down navigation, search options and filters. Currently, the search options and navigation are along the left hand side bar. This new interface has those options across the top of the search results. Here is a picture: Here i...

By Ryan Willumson • June 21, 2012

The Dangers Of Google Dependency In A Mobile World

In the world of digital marketing, one thing is clear: Everyone uses Google. But the Google landscape is changing with the dominance of mobile use, and businesses put themselves at risk by not evolving with the times.

By Ryan Willumson • June 21, 2012

IAB Ad Tech Council Names Co-Chairs From Google and Rubicon

Ad tech IAB member firms can join the council but must pay extra for the privilege.

By Ryan Willumson • June 21, 2012

What to Consider When it Comes to Mobile Email

More emails are being opened on phones and tablets, which means you need to change your approach.

By Ryan Willumson • June 20, 2012

Microsoft, Agencies Creating New Type of Tablet Advertising

Microsoft has given a variety of agencies the code base and asked them to "expand the boundaries of what is possible for engaging and relevant experience for consumers."

By Ryan Willumson • June 20, 2012