Looking for a job? Tips to land a great marketing gig

Check out a new job board for inbound marketers, and the best ways to land an interview for your dream job.

By Ryan Willumson • Aug. 13, 2012

Groupon's sales operation crumbling?

It appears the sales environment at Groupon may be taking its toll, with healthy churn turning into something more concerning.

By Ryan Willumson • Aug. 13, 2012

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Users speak: The Rules of Social Media

Fast Company gathered some social media rules to follow according to top users.  We bring you the highlights.

By Ryan Willumson • Aug. 10, 2012

Google pays record $22.5m fine to FTC in privacy lawsuit

Google was accused of installing cookies onto the computers of anyone using Apple's Safari browser.

By Ryan Willumson • Aug. 9, 2012

40% of leading brands use Instagram

The study took a look at brands in the Interbrand 100, and included interesting numbers on followers and engagement.

By Ryan Willumson • Aug. 9, 2012

Google to include your Gmail results in search

The search giant will be testing personal email in search results, and voice enabled search and response.

By Ryan Willumson • Aug. 9, 2012

3 tips that make your B2B marketing mobile-friendly

Many B2B marketers are ignoring easy ways to capitalize on mobile, and Marketing Dive has 3 easy tips that steer you in the right direction.

By Ryan Willumson • Aug. 8, 2012

Apple: No more YouTube on iOS 6

In its latest anti-Google move, Apple has announced that the stand-alone YouTube app is gone.

By Ryan Willumson • Aug. 6, 2012

Easy tips for mobile-friendly email marketing

More emails will be opened on mobile than on desktop by year-end, so it is essential for marketers to create emails that work well no matter the screen size.

By Ryan Willumson • Aug. 5, 2012

Hot new ways CPG marketers can engage via mobile

Mobile devices have achieved their reach of 100 million American consumers 11 times faster than the internet did. What's powering this revolution? Only the most productive, engaging, and entertaining devices ever created, and, to top it off, you can take them with you wherever you go. We h...

By Ryan Willumson • Aug. 5, 2012

Best practices in B2B content marketing

Content Marketing Institute takes a look at best practices from one of content marketing's best: Eloqua.

By Ryan Willumson • Aug. 5, 2012

"The Art of Color Coordination" [Infographic]

If your website has poor color coordination, it can be as bad as ineffective copy or slow site speed.  Check out this infographic to make sure your website doesn't make critical coordination mistakes.

By Ryan Willumson • Aug. 3, 2012

15% of LinkedIn sign ups, 23% of unique visits come from mobile

The latest trend in tech earnings reports is to tout mobile traffic, and LinkedIn did just that.

By Ryan Willumson • Aug. 2, 2012

The cost of a 30 second Olympics ad, and other numbers from NBC

NBC's Sports Group chairman provided some eye-popping numbers surrounding the games. 

By Ryan Willumson • Aug. 2, 2012

NFL and Google form partnership for fantasy football

NFL.com fantasy football league members will now be able to trash talk face-to-face with Google Hangouts.

By Ryan Willumson • Aug. 2, 2012

Wichita State University's social media hashtag strategy examined

Direct Marketing News analyzes the Kansas university's campaign across Twitter, Facebook and Instagram.

By Brian Warmoth • Aug. 1, 2012

Yahoo interim-CEO Ross Levinsohn departs, pleasantries exchanged

After Marissa Mayer won the job as CEO for the tech giant, it seemed inevitabel that Levinsohn would leave.  

By Ryan Willumson • July 30, 2012

Apple's new ad campaign getting abysmal response

The ads are getting heavy rotation during the Olympics, and criticism is on heavy rotation as well.

By Ryan Willumson • July 30, 2012

Facebook case study resource from ClickZ

ClickZ has compiled case studies that give marketers examples of the way certain brands have marketed via Facebook successfully.

By Ryan Willumson • July 30, 2012

Opinion piece: Marissa Mayer and Yahoo should focus on women

Dave McClure, founder of 500 Startups, urges the Yahoo CEO to focus on products and acquisitions that serve women.

By Ryan Willumson • July 30, 2012

Twitter vibrator ad representative of larger challenge

Now that Twitter has rolled its advertising out to a wider audience of SMBs, it faces the challenge of quality control.  The lines can be blurry, as was the case with a recent promoted account for Vibease.

By Ryan Willumson • July 27, 2012

First earnings: Facebook hits numbers, but stock getting crushed

A day after Zynga's earnings miss hurt Facebook's stock, it looks to be another tough day for the stock after hitting analysts numbers.  Wait, what?

By Ryan Willumson • July 27, 2012

The 3 simple rules for writing great B2B marketing content

Keeping these rules in mind, you can ensure your B2B marketing communications is compelling and shareable.

By Ryan Willumson • July 26, 2012

Study: Apple's iPhone and iPad dominate enterprise markets

A report by Good Technology found that activations of iOS far outpaced Android in Q2, and a separate report quantifies the amount of hours people spend on their job via their mobile devices.

By Ryan Willumson • July 25, 2012

IAB's new standard: Viewed impressions, served impressions

"Viewed impression" will be the standard metric for online media buying, and IAB is aiming to have that implemented by Q1 2013.

By Ryan Willumson • July 25, 2012