Facebook Mobile Ads Now Open to Masses

Facebook is now automating mobile-ad buying to make the process easier and faster.

By Ryan Willumson • June 5, 2012

Airtime: A Product and an Event

Napster co-founders roll out celebs, run into problems

By Ryan Willumson • June 5, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Forget Reading! Web Content Is Meant To Be Skimmed

Everyone has his or her own idea of what the perfect amount of content is. Unfortunately, we still hear people saying that any content is too much.

By Ryan Willumson • June 5, 2012

5 location-based tools for non-local brands

If your brand isn't local, it's impersonal. But don't worry; you can fix that. The fact is that every brand is connected to a physical location in some way.

By Ryan Willumson • June 4, 2012

Study: Video Boosts Mobile Ad Engagement Rates

Medialets found mobile ad engagement rates can be improved by 35 percent with video.

By Ryan Willumson • June 4, 2012

The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mis...

By Ryan Willumson • June 4, 2012

Report: Siri Coming To iPad With iOS 6

With its latest iPad — “the new iPad” — Apple introduced voice dictation capability (via Nuance) but not its virtual assistant Siri. Now comes a report that Siri will soon come to the iPad with the iOS 6 update, which is also supposed to mark the debut of Apple Maps/iMaps.

By Ryan Willumson • June 4, 2012

With Buddy Media Deal, Salesforce Targets CMOs

With the deal, Salesforce is looking to build out tech tools for marketers as they increasingly use social media to listen to and connect with consumers.

By Ryan Willumson • June 4, 2012

How to boost your mobile app's popularity

In some ways, people who set out to develop the next big mobile applications are like the entrepreneurs and dreamers of any age

By Brian Warmoth • June 3, 2012

Marketers react to news of upcoming Google Shopping with hope and concern

Google Shopping introduces some welcome changes, but also invites skepticism

By Brian Warmoth • June 3, 2012

Microsoft's Do Not Track browser angers online ad industry

Default setting in new Windows 8 pre-empts DAA initiative

By Brian Warmoth • June 1, 2012

Disney Channel joins the march toward TV everywhere

The network is joining corporate sibling ESPN in the TV Everywhere strategy, Walt Disney CEO Bob Iger said, as the industry tries to head off any risk of cord-cutting

By Brian Warmoth • May 30, 2012

DreamWorks teams with Zynga to push 'Madagascar 3'

Gamers are targeted with video trailers and UGC features

By Brian Warmoth • May 30, 2012

Infographic: Social local mobile behavior

Rocketfuel has produced this infographic with some details for mobile, social and local behavior

By Brian Warmoth • May 30, 2012

Apple's biggest threat in mobile ad space? Amazon

E-Commerce titan's trove of purchase cata could yield big advantage over entrenched rival

By Brian Warmoth • May 27, 2012

iAcquire Banned From Google After Link Buying Allegations

The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google’s search results. iAcquire was cited as the agency behind Dun & Bradstreet Credibility Corporation’s link buy request emails. For more on that see our....

By Ryan Willumson • May 24, 2012

Why Google+ Hangouts are a big win for digital

Google recently began letting worldwide members of its social network broadcast live Hangouts sessions for anyone to watch -- just like some performing artists and politicians have already been able to do. The new "Hangouts on Air" feature was introduced in September 2011 at Google+,...

By Ryan Willumson • May 24, 2012

Why Google's Venice Update Fundamentally Changes Global SEO

Google’s Venice update has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on search.

By Ryan Willumson • May 24, 2012

Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.

By Ryan Willumson • May 24, 2012

Here comes Yahoo's own Web browser -- Axis

Yahoo's search group attempts to take control of its destiny by launching its own browser. Surprise: It's good.

By Ryan Willumson • May 24, 2012

TrendWatch: DIY rich media ads

What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.

By Ryan Willumson • May 23, 2012

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.

By Ryan Willumson • May 23, 2012

10 Essential Tools For B2B Conference Coverage Domination

Read on for a list of essential 10 tools that help ensure ultimate coverage and optimal experience.

By Ryan Willumson • May 23, 2012

Data Points: Taking the Tablet Temp

Apple's iPad still dominates, but its hold isn't what it used to be

By Ryan Willumson • May 23, 2012

What Can We Learn From The Latest Brand To Be Called Out For Paid Links?

Move over JC Penney. Another brand is getting attention over buying links, this time Dun & Bradstreet Credibility Corporation. Today’s news is less news and more a reminder of lessons that SEO companies, clients and publishers all need to keep in mind, to avoid trouble. Josh Davi...

By Ryan Willumson • May 22, 2012