How to lower your CPA

iMedia Connection gives some practical tips on the all important metric for marketers.

By Ryan Willumson • June 7, 2012

Study: Twitter User Insights for Marketers

Some 15 percent of online adults use Twitter, with 8 percent using the social network on a typical day. 

By Ryan Willumson • June 7, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Twitter CEO: We're Cracking the Code on Mobile Ads

Like Facebook, Twitter is under mounting pressure to crack the code on mobile, since 60% of its users are accessing the platform through a mobile device.

By Ryan Willumson • June 7, 2012

Google Takes Mobile Ads to 1 Million More Advertisers

The AdMob-AdWords integration to make it easier for medium- and small-businesses to spend on Google mobile ads.

By Ryan Willumson • June 7, 2012

IAB: Search beats display by large margin in mobile ad spending

According to a report from the Interactive Advertising Bureau, mobile ad buyers in Europe and Asia are spending almost three times more on search: a combined $2,284 million versus $858 million.

By Ryan Willumson • June 7, 2012

Google Finally Takes A Clear Stance On Mobile SEO Practices

Google has been known to offer contradictory advice on mobile SEO thus far.

By Ryan Willumson • June 6, 2012

From Flipboard to Magazines, How Marketers Can Make the Most of Tablets

OMD trains every employee in Apple technology, U.S. CEO Alan Cohen said in our latest Q&A with a media leader. "You have to be Apple-certified to work at OMD."

By Ryan Willumson • June 6, 2012

The Facebook metrics you need to know

Facebook is changing things. No matter where the company's stock is today, it's probably not going to alter Facebook's idea of how the advertising business should work. And Facebook certainly has ideas on that. As the company announced at this year's Facebook Marketing Conf...

By Ryan Willumson • June 5, 2012

Why email RFPs are going to get a lot harder

Once the technical requirements have been met (and there's always more than one vendor that will be able to do so), it will come down to a battle of ideas between the vendors pitching your business.

By Ryan Willumson • June 5, 2012

Facebook Mobile Ads Now Open to Masses

Facebook is now automating mobile-ad buying to make the process easier and faster.

By Ryan Willumson • June 5, 2012

Airtime: A Product and an Event

Napster co-founders roll out celebs, run into problems

By Ryan Willumson • June 5, 2012

Forget Reading! Web Content Is Meant To Be Skimmed

Everyone has his or her own idea of what the perfect amount of content is. Unfortunately, we still hear people saying that any content is too much.

By Ryan Willumson • June 5, 2012

5 location-based tools for non-local brands

If your brand isn't local, it's impersonal. But don't worry; you can fix that. The fact is that every brand is connected to a physical location in some way.

By Ryan Willumson • June 4, 2012

Study: Video Boosts Mobile Ad Engagement Rates

Medialets found mobile ad engagement rates can be improved by 35 percent with video.

By Ryan Willumson • June 4, 2012

The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mis...

By Ryan Willumson • June 4, 2012

Report: Siri Coming To iPad With iOS 6

With its latest iPad — “the new iPad” — Apple introduced voice dictation capability (via Nuance) but not its virtual assistant Siri. Now comes a report that Siri will soon come to the iPad with the iOS 6 update, which is also supposed to mark the debut of Apple Maps/iMaps.

By Ryan Willumson • June 4, 2012

With Buddy Media Deal, Salesforce Targets CMOs

With the deal, Salesforce is looking to build out tech tools for marketers as they increasingly use social media to listen to and connect with consumers.

By Ryan Willumson • June 4, 2012

How to boost your mobile app's popularity

In some ways, people who set out to develop the next big mobile applications are like the entrepreneurs and dreamers of any age

By Brian Warmoth • June 3, 2012

Marketers react to news of upcoming Google Shopping with hope and concern

Google Shopping introduces some welcome changes, but also invites skepticism

By Brian Warmoth • June 3, 2012

Microsoft's Do Not Track browser angers online ad industry

Default setting in new Windows 8 pre-empts DAA initiative

By Brian Warmoth • June 1, 2012

Disney Channel joins the march toward TV everywhere

The network is joining corporate sibling ESPN in the TV Everywhere strategy, Walt Disney CEO Bob Iger said, as the industry tries to head off any risk of cord-cutting

By Brian Warmoth • May 30, 2012

DreamWorks teams with Zynga to push 'Madagascar 3'

Gamers are targeted with video trailers and UGC features

By Brian Warmoth • May 30, 2012

Infographic: Social local mobile behavior

Rocketfuel has produced this infographic with some details for mobile, social and local behavior

By Brian Warmoth • May 30, 2012

Apple's biggest threat in mobile ad space? Amazon

E-Commerce titan's trove of purchase cata could yield big advantage over entrenched rival

By Brian Warmoth • May 27, 2012

iAcquire Banned From Google After Link Buying Allegations

The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google’s search results. iAcquire was cited as the agency behind Dun & Bradstreet Credibility Corporation’s link buy request emails. For more on that see our....

By Ryan Willumson • May 24, 2012