3 essential tips for QR code marketing

Whether you're running a program that features QR codes, or you just want to have a few guidelines for the future when mobile scanning really takes off, keep the following in mind.

By Ryan Willumson • May 22, 2012

Improve Your Productivity: 6 Ways to Use Evernote for Content Marketing

Use Evernote for content marketing and, with everything at your fingertips, you can greatly improve your productivity.

By Ryan Willumson • May 22, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

How To Tweet What You Want, Because Content Matters

With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates.

By Ryan Willumson • May 22, 2012

AdTruth Wants to Be Standard for Mobile Tracking

The company held workgroup meetings with agencies, ad tech firms and developers.

By Ryan Willumson • May 22, 2012

Can Video Get Some Instagram-Like Love?

The next wave of social video apps.

By Ryan Willumson • May 22, 2012

House Beautiful Lets Readers Post to Pinterest From Print

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

By Ryan Willumson • May 21, 2012

What Marketers Need to Know about Google+ Hangouts On Air

What if your business could do live video broadcasts to unlimited viewers–instantly and for free? Want to share your screen and slides, no problem. Need it to be super easy? This is all possible with using the free Google+ Hangouts On Air! You’ve probably already heard ...

By Ryan Willumson • May 21, 2012

Are Consumers Ready for Mobile Grocery Shopping?

More mobile apps are popping up as tools for shoppers to find manufacturer deals and make lists as they trawl the supermarket aisles.

By Ryan Willumson • May 20, 2012

Yahoo Taps Mollie Spilman as New Chief Marketing Officer

Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.

By Ryan Willumson • May 18, 2012

GM ad move followed failed Facebook pitch: sources

GM's decision followed Facebook officials' failure to convince top marketing executives at the U.S. automaker of the benefits of Facebook's paid ads.

By Ryan Willumson • May 18, 2012

Facebook Announces Pricing of IPO, Value of $104 Billion

The shares are expected to begin trading on the NASDAQ Global Select Market on May 18, 2012, under the symbol "FB."

By Ryan Willumson • May 18, 2012

How to Plan Your Blog Posts for a Year in Advance

You are well aware that blogging regularly brings new prospects in and keeps your clients coming back to your website, right? Interested and engaged clients and prospects = more money in your bank account. So why aren’t you approaching your blog like the pro you are? Guess what? You ...

By Ryan Willumson • May 18, 2012

Why consumers can't find you online

Research shows that local search listings are now more important than any other type of listing because they provide the information searchers want quickly (URL, address, phone, coupons, operating hours, reviews, etc.). Local search listings were also found to be trustworthy because they immed...

By Ryan Willumson • May 17, 2012

Amazon to Sell Ads on Kindle Fire Welcome Screen -- If You Have $600K

The Kindle Fire is Amazon.com's best-selling product, the company said in its first-quarter-earnings release. And it's being treated that way by the Amazon ad sales team.

By Ryan Willumson • May 17, 2012

Thanks GM, That Leaves More Facebook Ads Impressions For Me

General Motors, in a widely reported Facebook-IPO-week #Fail bail, has quit their social media agency of record and abandoned Facebook Ads. We understand the former, but not the latter.

By Ryan Willumson • May 17, 2012

3 Steps to Determine if Social Local Mobile Is Right for Your Business

There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

By Ryan Willumson • May 17, 2012

Peeking Into the World Of Google's Algorithm Changes With Google Search Quality Head Amit Singhal

Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and oversees search quality. 

By Ryan Willumson • May 17, 2012

Intel Launches Employee-Curated Digital Magazine

It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it's from Intel. Launching today, Intel iQ is a social-publishing platform and the tech giant's latest content-marketing experiment. IQ resembles a digital magazine but ...

By Ryan Willumson • May 16, 2012

How to deal with your client's app obsession

Every few months, a development company or consultant will come along, full of cutting-edge theoretical ideas for your agency and your clients. They will present technologies that offer theoretical advantages, efficiency, or more fun for your agency team, which presumably is always thirsty for...

By Ryan Willumson • May 15, 2012

Tablets Becoming Go-To Device For Web Engagement, Adobe Study Shows

The report found that by early 2013 tablets’ share of Web site traffic is on track to exceed the traffic of smartphones, themselves a disruptive phenomenon.

By Ryan Willumson • May 15, 2012

18 Must-Know Inbound Marketing Experts

Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. Wow – that’s quite an honor......

By Ryan Willumson • May 14, 2012

Facebook Could Shift Mobile Apps Landscape

New app center should dramatically lift consumer downloads, mobile players say.

By Ryan Willumson • May 14, 2012

Groupon Reports Profit as Overseas Growth Boosts Coupon Business

The largest daily-deal website reported first-quarter profit that topped estimates as marketing costs dropped and it expanded internationally in its second period as a publicly traded company.

By Ryan Willumson • May 14, 2012

How to Make Your Email Marketing Mobile Friendly

“Year-over-year, from March 2011 to March 2012, email opens on mobile devices grew 82.4 percent,” according to Return Path mobile statistics. Making mobile part of your email marketing efforts is no longer for advanced email campaigns; it’s a necessity. Recently, Delivra publ...

By Ryan Willumson • May 14, 2012

Twitter Is Coming to an Inbox Near You

This afternoon, Twitter announced via a blog post that it will be rolling out an email digest of the best tweets in a user's specific network.

By Ryan Willumson • May 14, 2012