Mobile: Page 349
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Is this the end of email marketing?
"The End of History and the Last Man" is a 1992 book by Francis Fukuyama, which expanded on his 1989 essay, "The End of History?" In the book, Fukuyama advances his theory that the expansion of Western liberal democracy might signal the end point of "mankind's ideo...
By Ryan Willumson • May 13, 2012 -
Marketing And Augmented Reality: A Real Deal?
Speakers at this week's Augmented Reality Event agreed on the marketing potential of AR--at least when properly used--but consumer acceptance and platform fragmentation remain real issues.
By Ryan Willumson • May 11, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Mobile Startup Aims to Bridge Desktop, Mobile Ads
Just about every ad tech company wants to link desktop and mobile in order to retarget ads between the platforms. It’s assumed that it’ll happen eventually, but one company exiting stealth mode today claims the ability to do so now.
By Ryan Willumson • May 10, 2012 -
The New Bing: Microsoft Tries Again With Search Meets Social
Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search.
By Ryan Willumson • May 10, 2012 -
Millennial Moms Don't Let Sex Get in the Way of Smartphone Use
12 percent admitted to using their phones during sex.
By Ryan Willumson • May 9, 2012 -
26 Tips for Success With Location-Based Marketing
With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally.
By Ryan Willumson • May 9, 2012 -
RIM hires Frank Boulben as CMO
Mr. Boulben is the former Executive Vice President of Strategy, Marketing and Sales for LightSquared.
By Ryan Willumson • May 9, 2012 -
SMB IT budgets rise 15%
The average annual IT budget for SMBs now stands at $152,000, up from the $143,000 previously reported for the second half of 2011 and the $132,000 reported for the first half of 2011.
By Ryan Willumson • May 9, 2012 -
Financial Mobile Ad Spend Up 314%
Millennial Media study: insurance brands led the way.
By Ryan Willumson • May 9, 2012 -
AKQA Reels In Verizon Wireless Digital Account
AKQA beat out Moxie, R/GA, SapientNitro, and others.
By Ryan Willumson • May 8, 2012 -
Nielsen: Smartphones Used By 50.4% Of U.S. Consumers, Android 48.5% Of Them
Nielsen today became the latest analyst house to call it for smartphones outnumbering more basic devices in the U.S.
By Ryan Willumson • May 8, 2012 -
CheetahMail adds real-time email customization
New York—Experian CheetahMail, the email marketing division of digital marketing company Experian Marketing Services, has added tools that allow for email content to be changed even after the emails have been sent.
By Ryan Willumson • May 8, 2012 -
Groupon Tries to Assuage Stockholder Fears
Groupon CEO Andrew Mason wants you to know everything is O.K. At least that's what he told stockholders today in a four-page letter that reads more like a plea to stay than a bold vision for the future.
By Ryan Willumson • May 7, 2012 -
It's Hard Out There for a Freelancer
Content network Studio One is launching a program to certify its freelancers in an effort to assure the production of high-quality content.
By Ryan Willumson • May 7, 2012 -
When & How Is The New Smartphone Bot Affecting Search Results?
Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed.
By Ryan Willumson • May 7, 2012 -
Delivery and deliverability debunked
I've been fielding a lot of questions lately about delivery. Sometimes the askers of these questions really mean deliverability. I take a deep breath, keeping in mind that most of the uninitiated still think they are the same thing, harmonize my chakras, and calmly correct them and help th...
By Ryan Willumson • May 6, 2012 -
How Facebook Makes Its Money
Can Facebook build a moneymaking engine as ruthlessly efficient as its social-networking products?
By Ryan Willumson • May 6, 2012 -
NBC Plans Olympic-Size Test of Digital Limits
Success -- in traffic numbers and ad sales -- could make NBC Sports the poster child for the promise of digital viewing.
By Ryan Willumson • May 6, 2012 -
Facebook Valuing Itself at Up to $96 Billion in IPO
Facebook and its holders plan to sell about 337.4 million shares at $28 to $35 each, according to a regulatory filing today.
By Ryan Willumson • May 3, 2012 -
Text Message Marketing Is Still a Thing
Thirty-three percent of those surveyed who don’t receive the marketing texts said they’d be somewhat interested in receiving them.
By Ryan Willumson • May 3, 2012 -
Zynga's New Ad Pitch for Draw Something: 'Draw This Brand'
With a direct-sales force that's been on the ground for a whole eight weeks, Draw Something is inserting advertisers' paid terms into the game for players to literally draw brands.
By Ryan Willumson • May 3, 2012 -
By Midyear: More Email Read on Mobile Than Desktop
If you don’t know how many of your subscribers are reading your emails on a mobile device and you don’t have a mobile email strategy, you’re about to miss out on the next gold rush.
By Ryan Willumson • May 3, 2012 -
T-Mobile CMO Cole Brodman to Depart
Weeks into a major brand refresh, the wireless carrier's chief marketer will leave this month, according to the company.
By Ryan Willumson • May 2, 2012 -
Bing Strips Down Results Page To Make Google Look Like "Search Overload"
This more relaxing, dare I say zen, design gives Google a more claustrophobic and exhausting feel by comparison.
By Ryan Willumson • May 2, 2012 -
Frustrated advertisers to Facebook: Take our money -- please!
With Facebook's huge IPO getting nearer, this is the sort of news that Mark Zuckerberg doesn't need to hear just now.
By Ryan Willumson • May 2, 2012
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