Why Google+ Hangouts are a big win for digital

Google recently began letting worldwide members of its social network broadcast live Hangouts sessions for anyone to watch -- just like some performing artists and politicians have already been able to do. The new "Hangouts on Air" feature was introduced in September 2011 at Google+,...

By Ryan Willumson • May 24, 2012

Why Google's Venice Update Fundamentally Changes Global SEO

Google’s Venice update has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on search.

By Ryan Willumson • May 24, 2012

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.

By Ryan Willumson • May 24, 2012

Here comes Yahoo's own Web browser -- Axis

Yahoo's search group attempts to take control of its destiny by launching its own browser. Surprise: It's good.

By Ryan Willumson • May 24, 2012

TrendWatch: DIY rich media ads

What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.

By Ryan Willumson • May 23, 2012

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.

By Ryan Willumson • May 23, 2012

10 Essential Tools For B2B Conference Coverage Domination

Read on for a list of essential 10 tools that help ensure ultimate coverage and optimal experience.

By Ryan Willumson • May 23, 2012

Data Points: Taking the Tablet Temp

Apple's iPad still dominates, but its hold isn't what it used to be

By Ryan Willumson • May 23, 2012

What Can We Learn From The Latest Brand To Be Called Out For Paid Links?

Move over JC Penney. Another brand is getting attention over buying links, this time Dun & Bradstreet Credibility Corporation. Today’s news is less news and more a reminder of lessons that SEO companies, clients and publishers all need to keep in mind, to avoid trouble. Josh Davi...

By Ryan Willumson • May 22, 2012

3 essential tips for QR code marketing

Whether you're running a program that features QR codes, or you just want to have a few guidelines for the future when mobile scanning really takes off, keep the following in mind.

By Ryan Willumson • May 22, 2012

Improve Your Productivity: 6 Ways to Use Evernote for Content Marketing

Use Evernote for content marketing and, with everything at your fingertips, you can greatly improve your productivity.

By Ryan Willumson • May 22, 2012

How To Tweet What You Want, Because Content Matters

With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates.

By Ryan Willumson • May 22, 2012

AdTruth Wants to Be Standard for Mobile Tracking

The company held workgroup meetings with agencies, ad tech firms and developers.

By Ryan Willumson • May 22, 2012

Can Video Get Some Instagram-Like Love?

The next wave of social video apps.

By Ryan Willumson • May 22, 2012

House Beautiful Lets Readers Post to Pinterest From Print

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

By Ryan Willumson • May 21, 2012

What Marketers Need to Know about Google+ Hangouts On Air

What if your business could do live video broadcasts to unlimited viewers–instantly and for free? Want to share your screen and slides, no problem. Need it to be super easy? This is all possible with using the free Google+ Hangouts On Air! You’ve probably already heard ...

By Ryan Willumson • May 21, 2012

Are Consumers Ready for Mobile Grocery Shopping?

More mobile apps are popping up as tools for shoppers to find manufacturer deals and make lists as they trawl the supermarket aisles.

By Ryan Willumson • May 20, 2012

Yahoo Taps Mollie Spilman as New Chief Marketing Officer

Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.

By Ryan Willumson • May 18, 2012

GM ad move followed failed Facebook pitch: sources

GM's decision followed Facebook officials' failure to convince top marketing executives at the U.S. automaker of the benefits of Facebook's paid ads.

By Ryan Willumson • May 18, 2012

Facebook Announces Pricing of IPO, Value of $104 Billion

The shares are expected to begin trading on the NASDAQ Global Select Market on May 18, 2012, under the symbol "FB."

By Ryan Willumson • May 18, 2012

How to Plan Your Blog Posts for a Year in Advance

You are well aware that blogging regularly brings new prospects in and keeps your clients coming back to your website, right? Interested and engaged clients and prospects = more money in your bank account. So why aren’t you approaching your blog like the pro you are? Guess what? You ...

By Ryan Willumson • May 18, 2012

Why consumers can't find you online

Research shows that local search listings are now more important than any other type of listing because they provide the information searchers want quickly (URL, address, phone, coupons, operating hours, reviews, etc.). Local search listings were also found to be trustworthy because they immed...

By Ryan Willumson • May 17, 2012

Amazon to Sell Ads on Kindle Fire Welcome Screen -- If You Have $600K

The Kindle Fire is Amazon.com's best-selling product, the company said in its first-quarter-earnings release. And it's being treated that way by the Amazon ad sales team.

By Ryan Willumson • May 17, 2012

Thanks GM, That Leaves More Facebook Ads Impressions For Me

General Motors, in a widely reported Facebook-IPO-week #Fail bail, has quit their social media agency of record and abandoned Facebook Ads. We understand the former, but not the latter.

By Ryan Willumson • May 17, 2012

3 Steps to Determine if Social Local Mobile Is Right for Your Business

There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

By Ryan Willumson • May 17, 2012