Mobile: Page 349
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By the numbers: Content marketing vs. other digital channels
A study by Scripted analyzes how content marketing performs on referral volume, quality, and bounce rate.
By Ryan Willumson • July 11, 2012 -
Study: Email volume set for record-breaking levels
San Bruno, Calif.—Email marketing volume remained at record-setting levels during the month of June, with volume growth for the year expected to exceed 2011's level, according to a study by email marketing company Responsys Inc.
By Ryan Willumson • July 11, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
5 digital trends, including the Pinterest "image strategy"
We are only halfway through 2012, but already there have been a myriad of developments affecting your marketing strategies. Here you'll find the things to keep an eye on in order to do your job well.
By Ryan Willumson • July 10, 2012 -
BUZZMEDIA buys Spin magazine
The purchase price is not disclosed, but many find it odd that an online blog would purchase a print property.
By Ryan Willumson • July 10, 2012 -
StreamSend adds live content to email marketing
Sacramento, Calif.—StreamSend, an email marketing company, has added a feature that lets marketers add real-time content such as social media conversations and news feeds to their email messages.
By Ryan Willumson • July 10, 2012 -
Nielsen reports Q1 ad spend numbers, online up 12%
Online media experienced the highest growth in Q1, with magazines showing a decline of 1.4 percent.
By Ryan Willumson • July 10, 2012 -
Netflix for magazines now on the iPad
The app has been available on Android devices since April, but the iPad will increase the user base significantly.
By Ryan Willumson • July 10, 2012 -
Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content.
By Ryan Willumson • July 9, 2012 -
Mobile Marketing Spending Up Big in 2013 [Study]
The percentage of marketers spending on mobile will increase as next year's plans begin to form.
By Ryan Willumson • July 9, 2012 -
3 Ways to Make Your Emails More Social
It isn't just about Facebook and Twitter icons. Focusing on "socializing" your emails helps your existing customers share their positive experiences.
By Ryan Willumson • July 8, 2012 -
Why Responding to Customers on Social Media Is Paramount
Too many companies don't prioritize social interactions, or even worse, see it as a hassle. You're missing a valuable opportunity to create a positive impression with current and prospective customers.
By Ryan Willumson • July 6, 2012 -
Why Your Sales Team Should Blog
A recent survey by SellingPower shows that a majority of companies forbid their salespeople from blogging, when in fact reps should be encouraged to do so.
By Ryan Willumson • July 6, 2012 -
Marketers and Developers: Hold Off on App Store Updates
Good app updates are crashing, and users are starting to blame the companies that make the apps. An issue with the app store is to blame.
By Ryan Willumson • July 5, 2012 -
YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.”
By Ryan Willumson • July 5, 2012 -
Apple Cracks Down on App Store Manipulation, Bans Some Developers
Shady practices by marketing firms have forced Apple to be more strict, leading to frustration from legitimate app developers.
By Ryan Willumson • July 5, 2012 -
Google Places iOS App Becomes Google+ Local
The rebranding of Google Places continues. Google has released iOS version 1.4 of what was called the Google Places app, but is now known as Google+ Local. The Android version of the Google Places app was also updated this week. The name change follows along with Google’s May 30th... Ple...
By Ryan Willumson • July 3, 2012 -
GM and Facebook: "I Miss You, Let's Talk."
In the first meetings since their blowup in Cannes, GM and Facebook are talking in an effort to make their relationship work...for now.
By Ryan Willumson • July 3, 2012 -
Major Retailers Testing Augmented Reality Shopping
The app, created by IBM, allows shoppers to receive information and special offers via their camera phone.
By Ryan Willumson • July 2, 2012 -
Facebook Tests "Want" Button
The company has not made any official announcement, but a "want" button would be a killer feature for brands and advertisers.
By Ryan Willumson • June 29, 2012 -
Google Releases Mobile App Analytics in Beta
Developers will soon have access to a lot more information about how people use their mobile apps.
By Ryan Willumson • June 29, 2012 -
Twitter's Mobile Ad Results "Staggering"
eMarketer says advertising is up 86% year-over-year, with the majority of revenue coming from mobile ads.
By Ryan Willumson • June 29, 2012 -
Eric Schonfeld: "Infographics Are Broken. We Can Do Better."
Infographics are expensive, difficult to produce, unsearchable, and driven by marketing budgets rather than editorial discretion.
By Ryan Willumson • June 29, 2012 -
Google: Wait Up, Guys! We Have a Tablet Too...
Tablet will measure 7 inches and is priced at $199 for 8 GB, and $249 for 16 GB.
By Ryan Willumson • June 28, 2012 -
The Secret to Less Unsubscribing and More Engagement
Every day, we strive to provide both an email marketing service and content that can help small business owners thrive. Part of what we do involves connecting with others who also help small businesses and finding out what our subscribers and customers can learn from them. Tamara Campbell of X...
By Ryan Willumson • June 27, 2012 -
Placecast Cashes in on Mobile Wallet Craze
From PayPal to Google to conceivably Apple, many companies are getting in on the mobile wallet trend. Now, Placecast is looking to blow up the emerging market with its ShopAlerts Wallet product that credit card companies, mobile carriers and retailers can use for their own mobile wallet. Place...
By Ryan Willumson • June 27, 2012
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