Mobile: Page 350
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PWC Projects Growth for B2B Spending
Most spending in B2B is showing its first growth since 2007, and is projected to grow annually until at least 2016.
By Ryan Willumson • June 13, 2012 -
3 QR Code Failures to Learn From
Buick, Goldman Sachs, and Grant Thornton had campaigns that failed -- each for different reasons.
By Ryan Willumson • June 12, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Microsoft Patent Filing - Ads Based on Mood, Body Language
Microsoft would not comment on their plans, but the prevailing thought is that they will utilize this for users of Kinect.
By Ryan Willumson • June 12, 2012 -
Internet Advertising Revenues Set First Quarter Record at $8.4 Billion
Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.
By Ryan Willumson • June 12, 2012 -
Viewing Facebook Content Makes People More Likely to Buy: ComScore
With its stock still struggling amid investor doubts about the effectiveness of its advertising platform, Facebook is touting research from a partner -- ComScore -- to prove out the ROI of its products for marketers.
By Ryan Willumson • June 12, 2012 -
Marketers Take Mobile, Digital Reins
RSW survey reveals disconnect between growth in mobile marketing and agency assignments.
By Ryan Willumson • June 11, 2012 -
A Primer for Blogging
If you would like to get further into blogging, here is a brief primer.
By Ryan Willumson • June 10, 2012 -
Data technology crucial to digital marketing
Marketers are tasked with defining the best strategies and programs to drive marketing success and identifying the role of media channels in order to do so. Then they must track those efforts to divine what works best and which tactics to abandon. Direct Marketing News convened a select gr...
By Ryan Willumson • June 10, 2012 -
Learn The Mistakes Brands Are Making With Content Marketing… So You Don't Repeat Them
The content experts who work with the CMI Consultants program share a few of the mistakes they see brands making in their content marketing efforts.
By Ryan Willumson • June 8, 2012 -
How to lower your CPA
iMedia Connection gives some practical tips on the all important metric for marketers.
By Ryan Willumson • June 7, 2012 -
Study: Twitter User Insights for Marketers
Some 15 percent of online adults use Twitter, with 8 percent using the social network on a typical day.
By Ryan Willumson • June 7, 2012 -
Twitter CEO: We're Cracking the Code on Mobile Ads
Like Facebook, Twitter is under mounting pressure to crack the code on mobile, since 60% of its users are accessing the platform through a mobile device.
By Ryan Willumson • June 7, 2012 -
Google Takes Mobile Ads to 1 Million More Advertisers
The AdMob-AdWords integration to make it easier for medium- and small-businesses to spend on Google mobile ads.
By Ryan Willumson • June 7, 2012 -
IAB: Search beats display by large margin in mobile ad spending
According to a report from the Interactive Advertising Bureau, mobile ad buyers in Europe and Asia are spending almost three times more on search: a combined $2,284 million versus $858 million.
By Ryan Willumson • June 7, 2012 -
Google Finally Takes A Clear Stance On Mobile SEO Practices
Google has been known to offer contradictory advice on mobile SEO thus far.
By Ryan Willumson • June 6, 2012 -
From Flipboard to Magazines, How Marketers Can Make the Most of Tablets
OMD trains every employee in Apple technology, U.S. CEO Alan Cohen said in our latest Q&A with a media leader. "You have to be Apple-certified to work at OMD."
By Ryan Willumson • June 6, 2012 -
Elizabeth Regan/Marketing Dive
The Facebook metrics you need to know
Facebook is changing things. No matter where the company's stock is today, it's probably not going to alter Facebook's idea of how the advertising business should work. And Facebook certainly has ideas on that. As the company announced at this year's Facebook Marketing Conf...
By Ryan Willumson • June 5, 2012 -
Why email RFPs are going to get a lot harder
Once the technical requirements have been met (and there's always more than one vendor that will be able to do so), it will come down to a battle of ideas between the vendors pitching your business.
By Ryan Willumson • June 5, 2012 -
Facebook Mobile Ads Now Open to Masses
Facebook is now automating mobile-ad buying to make the process easier and faster.
By Ryan Willumson • June 5, 2012 -
Airtime: A Product and an Event
Napster co-founders roll out celebs, run into problems
By Ryan Willumson • June 5, 2012 -
Forget Reading! Web Content Is Meant To Be Skimmed
Everyone has his or her own idea of what the perfect amount of content is. Unfortunately, we still hear people saying that any content is too much.
By Ryan Willumson • June 5, 2012 -
5 location-based tools for non-local brands
If your brand isn't local, it's impersonal. But don't worry; you can fix that. The fact is that every brand is connected to a physical location in some way.
By Ryan Willumson • June 4, 2012 -
Study: Video Boosts Mobile Ad Engagement Rates
Medialets found mobile ad engagement rates can be improved by 35 percent with video.
By Ryan Willumson • June 4, 2012 -
The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour
Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mis...
By Ryan Willumson • June 4, 2012 -
Report: Siri Coming To iPad With iOS 6
With its latest iPad — “the new iPad” — Apple introduced voice dictation capability (via Nuance) but not its virtual assistant Siri. Now comes a report that Siri will soon come to the iPad with the iOS 6 update, which is also supposed to mark the debut of Apple Maps/iMaps.
By Ryan Willumson • June 4, 2012
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