Mobile: Page 350

  • Mobile App Marketers Get New Tools From AdWords

    Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week.

    By Ryan Willumson • April 30, 2012

  • Google Street View Investigation Closed With $25,000 Penalty

    Bloomberg reports that the Street View Wifi gathering investigation has now been officially closed after Google has agreed to pay $25,000. Google filed this with the Federal Communications Commission saying the U.S. Justice Department “would not pursue a case for violation of the Wiretap...

    By Ryan Willumson • April 27, 2012
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff

  • The Penguin Update: Google's Webspam Algorithm Gets Official Name

    When Penguin rolled out earlier this week, it was called the “webspam algorithm update.”

    By Ryan Willumson • April 26, 2012

  • Kraft Mobile App Downloads Triple Since Dropping Fee

    Prior to the switch, the smart phone app had cost 99 cents per download since launching a few years ago.

    By Ryan Willumson • April 25, 2012

  • NBC's Chuck Todd: Obama Beating Romney in Digital

    Political analyst speaks with ClickZ about the web and this fall's election.

    By Ryan Willumson • April 25, 2012
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    Results: Study on Executive Media Consumption Habits

    Study finds that news is top mobile app, with 87% have installed a news app on their tablet and 75% had installed a news app on their smartphone.

    By Ryan Willumson • April 25, 2012

  • Google Algorithm Update: Webspam

    Matt Cutts: "The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines."

    By Ryan Willumson • April 24, 2012
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    How time of day affects content performance

    Recent BuzzFeed data reveals a highly predictable daily pattern of web traffic where internet users reach their peak at in the early evening

    By Ryan Willumson • April 23, 2012
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    Slide Show: An Eight-Point Tablet Optimization Plan

    Tablet computers are an integral part of the e-commerce landscape, and tablet customers are a new segment of consumers who need to be considered. According to a recent study by Adobe Digital Index Report, tablets create an opportunity for retailers to engage customers in shopping experiences t...

    By Ryan Willumson • April 23, 2012
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    Forecast: Mobile Media Revenues Reach $150 Billion In 2012

    Consumers are expected to increase their spend on mobile media by a further 13.4 percent from $121.8 billion in 2011 to $138.2 billion in 2012.

    By Ryan Willumson • April 23, 2012
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    Stuart Miles
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    Tips for gaining a good email reputation

    I recently rediscovered an inspirational quote a friend send me a few months back, and as I read it again, I began to think about how much it related to everything we do. While the great scholar who authored it was not talking about email, everything he says is completely true to the email eco...

    By Ryan Willumson • April 22, 2012

  • Google Street View Images Now Online In Israel

    Although a formal launch is planned for this weekend, Google’s Street View imagery for Israel is already online. It marks the first time Google has put street photographs online from any Middle Eastern country. Shown above is a screenshot of the Wailing Wall (also called the Western Wall...

    By Ryan Willumson • April 19, 2012

  • Google to Measure: Did Someone See That Ad?

    Marketers praise Google's new tools, but question whether they will be effective enough.

    By Ryan Willumson • April 19, 2012
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    AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile

    Number is higher than the mobile percentage of general search, which is more like 15 – 18 percent overall.

    By Ryan Willumson • April 18, 2012

  • Push Notifications: Not So Annoying Anymore

    Forrester analyst Ari Osur said the ubiquity of smartphone apps and the development of new app-based push notifications give consumers more control over incoming messages while giving marketers myriad ways to target. “Text messaging grew up as a friend-to-friend communication channel, an...

    By Ryan Willumson • April 17, 2012

  • And the Brands Played On

    Increasingly, big-name consumer brands are inching toward Angry Birds territory with mobile games that bear their names yet only loosely incorporate their products.

    By Ryan Willumson • April 17, 2012
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    Renato Ganoza
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    The future of m-commerce

    The future of money depends on UXD.  As smartphones and tablets replace all things paper, and money is printed on paper, you don't have to be a genius to see where we're headed.  We've seen exponential growth in the use of smart phones and tablets.   We've se...

    By Ryan Willumson • April 16, 2012
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    Smartphone Vs. Mobile-Only Google Indexing

    The new smartphone crawler that Google has launched works cleverly by caching mobile redirects and potentially mobile pages too, but letting the desktop page rankings carry the day. In theory, as long as you have strong rankings for your desktop pages on mobile phones, then your mobile pages s...

    By Ryan Willumson • April 16, 2012
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    Stuart Miles
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    New Spam Law Affects Email Marketers

    In March, the California court made a new ruling about email sender identification that now has marketers across the U.S. scratching their heads.

    By Ryan Willumson • April 13, 2012
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    Hot Mobile Purchasing Trends You Need To Know

    Recent holidays have provided a stage to show that mobile commerce is here to stay.

    By Sean Griffey • April 12, 2012
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    Google CEO Douses Acquisition Talk

    Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again.

    By Sean Griffey • April 12, 2012
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    4 email marketing myths debunked

    With 58 percent of U.S. workers starting the day with email, 60 percent of U.S. consumers checking email while watching TV, and 38.5 percent of U.S. mobile users spending their mobile internet time on email, email marketing is the key to reaching consumers at work, home, and on the go. Yet man...

    By Ryan Willumson • April 11, 2012

  • Data Points: How We Use Our Mobiles

    An infographic from ADWEEK shows mobile habits of consumers.

    By Ryan Willumson • April 11, 2012

  • Facebook Bets $1 Billion on Mobile App Instagram

    Facebook's anticipated post-IPO buying frenzy has begun before the social network has even gone public.

    By Ryan Willumson • April 9, 2012

  • Study: Young Consumers Switch Media 27 Times An Hour

    Means a switch equivalent to more than 13 times during a standard half-hour TV show.

    By Ryan Willumson • April 8, 2012