Mobile: Page 351

  • How Facebook Makes Its Money

    Can Facebook build a moneymaking engine as ruthlessly efficient as its social-networking products?

    By Ryan Willumson • May 6, 2012

  • NBC Plans Olympic-Size Test of Digital Limits

    Success -- in traffic numbers and ad sales -- could make NBC Sports the poster child for the promise of digital viewing.

    By Ryan Willumson • May 6, 2012
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff

  • Facebook Valuing Itself at Up to $96 Billion in IPO

    Facebook and its holders plan to sell about 337.4 million shares at $28 to $35 each, according to a regulatory filing today.

    By Ryan Willumson • May 3, 2012
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    AGmakonts
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    Text Message Marketing Is Still a Thing

    Thirty-three percent of those surveyed who don’t receive the marketing texts said they’d be somewhat interested in receiving them.

    By Ryan Willumson • May 3, 2012

  • Zynga's New Ad Pitch for Draw Something: 'Draw This Brand'

    With a direct-sales force that's been on the ground for a whole eight weeks, Draw Something is inserting advertisers' paid terms into the game for players to literally draw brands.

    By Ryan Willumson • May 3, 2012
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    scottchan
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    By Midyear: More Email Read on Mobile Than Desktop

    If you don’t know how many of your subscribers are reading your emails on a mobile device and you don’t have a mobile email strategy, you’re about to miss out on the next gold rush.

    By Ryan Willumson • May 3, 2012

  • T-Mobile CMO Cole Brodman to Depart

    Weeks into a major brand refresh, the wireless carrier's chief marketer will leave this month, according to the company.

    By Ryan Willumson • May 2, 2012

  • Bing Strips Down Results Page To Make Google Look Like "Search Overload"

    This more relaxing, dare I say zen, design gives Google a more claustrophobic and exhausting feel by comparison.

    By Ryan Willumson • May 2, 2012
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    Flickr; mkhmarketing
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    Frustrated advertisers to Facebook: Take our money -- please!

    With Facebook's huge IPO getting nearer, this is the sort of news that Mark Zuckerberg doesn't need to hear just now.

    By Ryan Willumson • May 2, 2012

  • Mobile App Marketers Get New Tools From AdWords

    Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week.

    By Ryan Willumson • April 30, 2012

  • Google Street View Investigation Closed With $25,000 Penalty

    Bloomberg reports that the Street View Wifi gathering investigation has now been officially closed after Google has agreed to pay $25,000. Google filed this with the Federal Communications Commission saying the U.S. Justice Department “would not pursue a case for violation of the Wiretap...

    By Ryan Willumson • April 27, 2012

  • The Penguin Update: Google's Webspam Algorithm Gets Official Name

    When Penguin rolled out earlier this week, it was called the “webspam algorithm update.”

    By Ryan Willumson • April 26, 2012

  • Kraft Mobile App Downloads Triple Since Dropping Fee

    Prior to the switch, the smart phone app had cost 99 cents per download since launching a few years ago.

    By Ryan Willumson • April 25, 2012

  • NBC's Chuck Todd: Obama Beating Romney in Digital

    Political analyst speaks with ClickZ about the web and this fall's election.

    By Ryan Willumson • April 25, 2012
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    jannoon028
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    Results: Study on Executive Media Consumption Habits

    Study finds that news is top mobile app, with 87% have installed a news app on their tablet and 75% had installed a news app on their smartphone.

    By Ryan Willumson • April 25, 2012

  • Google Algorithm Update: Webspam

    Matt Cutts: "The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines."

    By Ryan Willumson • April 24, 2012
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    digitalart
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    How time of day affects content performance

    Recent BuzzFeed data reveals a highly predictable daily pattern of web traffic where internet users reach their peak at in the early evening

    By Ryan Willumson • April 23, 2012
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    thanunkorn
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    Slide Show: An Eight-Point Tablet Optimization Plan

    Tablet computers are an integral part of the e-commerce landscape, and tablet customers are a new segment of consumers who need to be considered. According to a recent study by Adobe Digital Index Report, tablets create an opportunity for retailers to engage customers in shopping experiences t...

    By Ryan Willumson • April 23, 2012
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    scottchan
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    Forecast: Mobile Media Revenues Reach $150 Billion In 2012

    Consumers are expected to increase their spend on mobile media by a further 13.4 percent from $121.8 billion in 2011 to $138.2 billion in 2012.

    By Ryan Willumson • April 23, 2012
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    Stuart Miles
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    Tips for gaining a good email reputation

    I recently rediscovered an inspirational quote a friend send me a few months back, and as I read it again, I began to think about how much it related to everything we do. While the great scholar who authored it was not talking about email, everything he says is completely true to the email eco...

    By Ryan Willumson • April 22, 2012

  • Google Street View Images Now Online In Israel

    Although a formal launch is planned for this weekend, Google’s Street View imagery for Israel is already online. It marks the first time Google has put street photographs online from any Middle Eastern country. Shown above is a screenshot of the Wailing Wall (also called the Western Wall...

    By Ryan Willumson • April 19, 2012

  • Google to Measure: Did Someone See That Ad?

    Marketers praise Google's new tools, but question whether they will be effective enough.

    By Ryan Willumson • April 19, 2012
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    scottchan
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    AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile

    Number is higher than the mobile percentage of general search, which is more like 15 – 18 percent overall.

    By Ryan Willumson • April 18, 2012

  • Push Notifications: Not So Annoying Anymore

    Forrester analyst Ari Osur said the ubiquity of smartphone apps and the development of new app-based push notifications give consumers more control over incoming messages while giving marketers myriad ways to target. “Text messaging grew up as a friend-to-friend communication channel, an...

    By Ryan Willumson • April 17, 2012

  • And the Brands Played On

    Increasingly, big-name consumer brands are inching toward Angry Birds territory with mobile games that bear their names yet only loosely incorporate their products.

    By Ryan Willumson • April 17, 2012