Mobile: Page 351
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With Buddy Media Deal, Salesforce Targets CMOs
With the deal, Salesforce is looking to build out tech tools for marketers as they increasingly use social media to listen to and connect with consumers.
By Ryan Willumson • June 4, 2012 -
How to boost your mobile app's popularity
In some ways, people who set out to develop the next big mobile applications are like the entrepreneurs and dreamers of any age
By Brian Warmoth • June 3, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Marketers react to news of upcoming Google Shopping with hope and concern
Google Shopping introduces some welcome changes, but also invites skepticism
By Brian Warmoth • June 3, 2012 -
Microsoft's Do Not Track browser angers online ad industry
Default setting in new Windows 8 pre-empts DAA initiative
By Brian Warmoth • June 1, 2012 -
Disney Channel joins the march toward TV everywhere
The network is joining corporate sibling ESPN in the TV Everywhere strategy, Walt Disney CEO Bob Iger said, as the industry tries to head off any risk of cord-cutting
By Brian Warmoth • May 30, 2012 -
DreamWorks teams with Zynga to push 'Madagascar 3'
Gamers are targeted with video trailers and UGC features
By Brian Warmoth • May 30, 2012 -
Infographic: Social local mobile behavior
Rocketfuel has produced this infographic with some details for mobile, social and local behavior
By Brian Warmoth • May 30, 2012 -
Apple's biggest threat in mobile ad space? Amazon
E-Commerce titan's trove of purchase cata could yield big advantage over entrenched rival
By Brian Warmoth • May 27, 2012 -
iAcquire Banned From Google After Link Buying Allegations
The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google’s search results. iAcquire was cited as the agency behind Dun & Bradstreet Credibility Corporation’s link buy request emails. For more on that see our....
By Ryan Willumson • May 24, 2012 -
Why Google+ Hangouts are a big win for digital
Google recently began letting worldwide members of its social network broadcast live Hangouts sessions for anyone to watch -- just like some performing artists and politicians have already been able to do. The new "Hangouts on Air" feature was introduced in September 2011 at Google+,...
By Ryan Willumson • May 24, 2012 -
Why Google's Venice Update Fundamentally Changes Global SEO
Google’s Venice update has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on search.
By Ryan Willumson • May 24, 2012 -
Facebook Camera App Won't Have Ads - For Now
Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.
By Ryan Willumson • May 24, 2012 -
Here comes Yahoo's own Web browser -- Axis
Yahoo's search group attempts to take control of its destiny by launching its own browser. Surprise: It's good.
By Ryan Willumson • May 24, 2012 -
TrendWatch: DIY rich media ads
What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.
By Ryan Willumson • May 23, 2012 -
Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role
Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.
By Ryan Willumson • May 23, 2012 -
10 Essential Tools For B2B Conference Coverage Domination
Read on for a list of essential 10 tools that help ensure ultimate coverage and optimal experience.
By Ryan Willumson • May 23, 2012 -
Data Points: Taking the Tablet Temp
Apple's iPad still dominates, but its hold isn't what it used to be
By Ryan Willumson • May 23, 2012 -
What Can We Learn From The Latest Brand To Be Called Out For Paid Links?
Move over JC Penney. Another brand is getting attention over buying links, this time Dun & Bradstreet Credibility Corporation. Today’s news is less news and more a reminder of lessons that SEO companies, clients and publishers all need to keep in mind, to avoid trouble. Josh Davi...
By Ryan Willumson • May 22, 2012 -
3 essential tips for QR code marketing
Whether you're running a program that features QR codes, or you just want to have a few guidelines for the future when mobile scanning really takes off, keep the following in mind.
By Ryan Willumson • May 22, 2012 -
Improve Your Productivity: 6 Ways to Use Evernote for Content Marketing
Use Evernote for content marketing and, with everything at your fingertips, you can greatly improve your productivity.
By Ryan Willumson • May 22, 2012 -
How To Tweet What You Want, Because Content Matters
With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates.
By Ryan Willumson • May 22, 2012 -
AdTruth Wants to Be Standard for Mobile Tracking
The company held workgroup meetings with agencies, ad tech firms and developers.
By Ryan Willumson • May 22, 2012 -
Can Video Get Some Instagram-Like Love?
The next wave of social video apps.
By Ryan Willumson • May 22, 2012 -
House Beautiful Lets Readers Post to Pinterest From Print
House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.
By Ryan Willumson • May 21, 2012 -
What Marketers Need to Know about Google+ Hangouts On Air
What if your business could do live video broadcasts to unlimited viewers–instantly and for free? Want to share your screen and slides, no problem. Need it to be super easy? This is all possible with using the free Google+ Hangouts On Air! You’ve probably already heard ...
By Ryan Willumson • May 21, 2012
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