DIVE summary:
- Mobile app game Fruit Ninja made $400,000 in April on mobile ad-network sales through Mobclix, a mobile ad exchange.
- Phil Larsen, CMO of Halfbrick Studios, said that ideally they control what ads appear in its games, but that their 60-person shop doesn't have the resources to do so effectively.
- Ad revenue may be robust, but Larsen said that the majority of revenue for the app still comes from the paid version, with total revenue for the app exceeding $1 million a month.
From the article:
How much can a top mobile game make off of ad-network sales? If Fruit Ninja is any indication, about $400,000 a month.
That's the ad revenue that the popular video game grossed in April on the free versions of its iOS and Android games by selling its inventory on Mobclix, a mobile ad exchange. Mobclix's technology lets a bunch of different ad networks bid against each other to place ads on mobile apps. Phil Larsen, CMO of "Fruit Ninja" developer Halfbrick Studios, said...