Dive Summary:
- Over 50% of consumers in the U.S. own a smartphone, and with that number rising, mobile marketing will need to take the forefront of focus for search marketers.
- The amount of public data on the internet is expected to double by 2014, meaning search marketers will start turning to big data applications to manage the influx of data.
- 2013 will mark the beginning of the end for last click attribution as view-throughs take center stage.
From the article:
"The career of the search marketer and analyst is now at a tipping point. There is simply too much data and too many changes to capture all the possible opportunity in search marketing solely through professional expertise.
Today’s marketers need big data applications that leverage the search marketer’s knowledge, expertise and judgment while giving that search marketer scale and agility."