Mobile: Page 63

  • Hoka One One opens virtual pop-up store on Snapchat
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    Courtesy of Snap
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    Hoka One One opens virtual pop-up shop with Snapchat AR

    The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.

    By • Aug. 13, 2020
  • Church's Chicken restaurant exterior
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    Courtesy of Church's Chicken
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    Church's Chicken sends Facebook users on virtual scavenger hunt

    A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.

    By • Aug. 13, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Wikipedia
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    TikTok inks 3-year deal with New York Yankees

    Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.

    By Dianna Christie • Aug. 13, 2020
  • Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion
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    Courtesy of Ikea
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    Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion

    The retailer's "I-Kiki" social gathering will be hosted by LGBT influencers Alyssa Edwards and Isis King on Instagram Live.

    By • Aug. 13, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    Prudential customizes ads for Pulse health app on TikTok

    Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.

    By • Aug. 13, 2020
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    Juja Han / Unsplash
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    Unilever, T-Mobile join GroupM's sponsorship of Shonda Rhimes podcasts on iHeartMedia

    The news offers another signal that marketers are looking to support multicultural programming that's more likely to resonate with younger audiences.

    By • Aug. 12, 2020
  • Lamps Plus showcases lighting in Twitch cooking livestream
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    Courtesy of Lamps Plus
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    Lamps Plus showcases lighting in Twitch cooking livestream

    Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.

    By • Aug. 12, 2020
  • Nestlé's partnership with app With/n retrieved by Mobile Marketer on Aug. 12, 2020
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    Retrieved from Nestlé on August 12, 2020
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    Nestlé teams with upcoming lifestyle app With/n on healthy eating regimens

    With/n will provide daily advice, motivational content and custom nutrition plans that include ready-made meals from brands like Lean Cuisine.

    By • Aug. 12, 2020
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    Flickr user Jason Howie
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    Facebook ranks as most popular ad platform for small businesses, study finds

    These marketers appear undeterred by the recent boycott of Facebook, with two-thirds saying negative news doesn't affect their social media marketing.

    By • Aug. 11, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch

    The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.

    By • Aug. 11, 2020
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    Retrieved from Estee Lauder on August 11, 2020
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    Estée Lauder gamifies beauty serum promotion with online arcade

    Sales channels in different countries can customize the four games to offer players free product samples or other incentives.

    By • Aug. 11, 2020
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    Courtesy of Aldo
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    Aldo launches first TikTok campaign with #StepIntoLove challenge

    The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.

    By • Aug. 11, 2020
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    Microsoft
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    Deep Dive

    Microsoft's bid to buy TikTok: A 'head-scratcher' or surprisingly sensible?

    Some analysts think an acquisition would make a poor match. But areas of Microsoft's business, like LinkedIn, key into potentially overlooked synergies.

    By • Aug. 11, 2020
  • Dunkin' offers up branded RV in social media sweepstakes
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    Courtesy of Dunkin'
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    Dunkin' offers up branded RV in social media sweepstakes

    The brand is capitalizing on the popularity of recreational vehicle travel during the pandemic to promote a new line of cold teas.

    By Dianna Christie • Aug. 11, 2020
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    unsplash/freestocks
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    WSJ: Twitter discusses merger with TikTok's US operations

    A potential Twitter deal would add an interesting fold to the narrative considering the company's history with Vine, a pioneering video app it shuttered in 2017.

    By • Aug. 10, 2020
  • Teenage girl studying with video online lesson at home family in isolation covid-19. Homeschooling and distance learning
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    valentinrussanov via Getty Images
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    Consumers favor smartphones for back-to-school shopping, study finds

    Shoppers are more budget-minded during the pandemic, with the portion of people planning to spend less than $500 growing to 86%.

    By • Aug. 10, 2020
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    Flickr user Yutaka Tsutano
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    Google expands Ad Manager for programmatic audio placements

    Audio streaming services Spotify and TuneIn are using Ad Manager to sell programmatic audio ad inventory.

    By • Aug. 10, 2020
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    Courtesy of Hot Docs
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    LG showcases new Velvet 5G phone in documentary film series

    Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.

    By Dianna Christie • Aug. 10, 2020
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    Wikimedia Commons
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    Study: Fewer marketers expect UK mobile ad market to grow amid pandemic

    Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.

    By • Aug. 10, 2020
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    Retrieved from TikTok on May 27, 2020
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    'American Idol' creator Simon Fuller partners with TikTok in search for next pop supergroup

    The Spice Girls impresario will look for undiscovered artists to participate in the global music collective, making them "the most connected pop group ever."

    By • Aug. 10, 2020
  • Michael's Arts & Crafts Store, Newington, CT, 2/2015 by Mike Mozart of TheToyChannel and JeepersMedia on YouTube
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    "Michael's" by Mike Mozart is licensed under CC BY 2.0
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    Michaels adds new perks to its rewards program

    The arts and crafts retailer aims to strengthen relationships with its customers digitally.

    By Tatiana Walk-Morris • Aug. 7, 2020
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    Sinchen.Lin via Flickr
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    Transactions with WeChat, TikTok banned under new Trump orders

    A new executive order sets a formal deadline of Nov. 12 for ByteDance to divest TikTok's U.S. operations and any data obtained on U.S. users through the social video app or its predecessor, Musical.ly.

    By • Updated Aug. 17, 2020
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    Jan Böke via Unsplash
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    You & Mr Jones buys influencer marketing agency Collectively

    Following a pandemic-related slowdown in influencer marketing earlier this year, a recovery appears to be underway as brands seek ways to reach homebound consumers.

    By • Aug. 7, 2020
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    Peloton via YouTube
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    Peloton restructures marketing around 2 new leadership roles

    Karina Kogan will oversee global marketing for products while Dara Treseder will set strategy around brand building, company growth and international expansion.

    By Dianna Christie • Aug. 7, 2020
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    Courtesy of Jam City
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    Care Bears appear in Jam City's 'Panda Pop' mobile game

    Adding exclusive content for the hit app signals how traditional children's brands are leveraging their popularity for an audience of mobile gamers.

    By • Aug. 7, 2020