Mobile: Page 85
-
Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign
Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.
By Robert Williams • Feb. 13, 2020 -
IHeartMedia unveils ad marketplace for podcasts
The iHeartPodcast AdSuite looks to offer a variety of ad formats and customization tools for marketers as investments pour into the channel.
By Robert Williams • Feb. 13, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
FTC eyes stricter rules on influencer marketing
The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.
By Robert Williams • Feb. 13, 2020 -
New breed: How the Westminster Kennel Club figured out TikTok
Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.
By Chris Kelly • Feb. 13, 2020 -
Denny's pilots Yelp Store Visits to measure physical store foot traffic
The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.
By Robert Williams • Feb. 12, 2020 -
Study: Mobile gamers prefer DTC brands over retailers
Consumers are more likely to engage with an in-app rewarded ad than a social media sponsored post, according to a Tapjoy survey.
By Robert Williams • Feb. 12, 2020 -
Jack in the Box unveils 'Sonic the Hedgehog' tie-in on Snapchat
The fast-food chain teamed with Paramount Pictures on an AR game based on the upcoming movie.
By Robert Williams • Feb. 12, 2020 -
Instagram overtakes Facebook in audience of top 50 brands, study says
Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.
By Robert Williams • Feb. 12, 2020 -
T-Mobile, Sprint close on $26B merger
This marks the creation of the New T-Mobile and the end of John Legere's run as CEO.
By Chris Teale • Updated April 1, 2020 -
Upland buys Localytics for $67.7M to expand mobile app analytics
ESPN, Fox and The New York Times are among the companies that use the Localytics platform, which is integrated with 37,000 apps on more than 2.7 billion devices.
By Robert Williams • Feb. 11, 2020 -
Pepperidge Farm plays Oscar dress-up on social with Milano cookies
The brand decorated cookies with the "most iconic looks" of the night and posted them to Twitter and Instagram.
By Robert Williams • Feb. 11, 2020 -
Papa John's returns to Snapchat with Valentine's AR lens
Last year, more than 25% of Snapchat users who swiped up on the chain's AR lens ordered a Valentine's Day pizza.
By Robert Williams • Feb. 11, 2020 -
Quibi commands advertising spotlight at sold-out Oscars show
ABC reportedly charged up to $2.8 million per 30-second spot, up from last year's average of $1.98 million.
By Peter Adams • Feb. 10, 2020 -
Freemium game developer Glu Mobile returns to profitability as revenue rises 18%
The developer, best known for mobile game "Kim Kardashian: Hollywood," is showing signs of rebounding from setbacks as several newer titles boost engagement.
By Robert Williams • Feb. 10, 2020 -
Cody Boteler/Marketing Dive
Horizon Media tests verification tech from Location Sciences
After discovering about 25% of initial campaign impressions were delivered to customers more than 300 miles away from a targeted location, Horizon worked to improve accuracy and efficiency.
By Robert Williams • Feb. 10, 2020 -
TikTok, Apple Search rival duopoly in ROI for app marketers, study says
Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets.
By Robert Williams • Feb. 10, 2020 -
7-Eleven tests cashierless store at Texas HQ
The convenience store and Amazon Go are testing the waters of cashierless commerce as startups look to scale similar technology.
By Tatiana Walk-Morris • Feb. 7, 2020 -
Quibi gives gamers chance to win spot on esports team
The mobile video app's "FaZe Up" reality show will let winning gamers join the FaZe Clan, which boasts 85 influencers on a variety of platforms.
By Robert Williams • Feb. 7, 2020 -
Twitter's ad revenue rises 12% as users reach 152M
The social network's user growth beat estimates, setting the stage for ad sales growth.
By Robert Williams • Feb. 7, 2020 -
Coors Light's anti-Valentine's Day push supports dog adoption via SMS
By texting a special code and a picture of their adoption receipt, the first 1,000 eligible smartphone users will be given $100 to cover new pet costs.
By Robert Williams • Feb. 7, 2020 -
Pinterest debuts verified merchant program after 46% revenue jump
The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.
By Robert Williams • Feb. 7, 2020 -
Deep Dive
The 7 best Super Bowl social plays
TikTok made a splash around the game, but other platforms remained key tools for marketers looking to ensure their campaigns live on after the final whistle.
By Chris Kelly • Feb. 7, 2020 -
Acura unveils 'Beat That' racing game on web, Facebook Instant Games
Social sharing features prominently in the effort, including GIFs that players can use to create a customized game in Giphy Arcade.
By Robert Williams • Feb. 6, 2020 -
Sony flaunts phone camera in 'most epic TikTok ever made' for 'Bad Boys' film
Its lack of a hard sell is characteristic of TikTok videos that aim for viral growth, and Sony doesn't mention its new Xperia 1 phone in the spot.
By Robert Williams • Feb. 6, 2020 -
Facebook will shutter Audience Network for mobile sites
The decision may be in response to recent changes by companies like Google and Apple to limit audience tracking with third-party cookies amid growing concerns about privacy and brand safety.
By Robert Williams • Feb. 6, 2020
Previous
