Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok

In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.

By Robert Williams • April 3, 2020

Russell Stover readies GIFs, Instagram 'bunny hunt' for Easter

"The Great Bunny Hunt" will challenge people to find chocolate bunnies hidden in photos for a chance to win a year of free candy.

By Robert Williams • April 3, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Snapchat user engagement for app ads jumps during pandemic

Overall usage is up, but is difficult to monetize as many advertisers suspend or cancel campaigns amid widespread store closures and layoffs.

By Robert Williams • April 3, 2020

T-Mobile offers free Quibi to select wireless plans

The wireless carrier wants to boost its value for customers as rivals like AT&T and Verizon tout free content offerings from their respective media companies.

By Robert Williams • April 3, 2020

Huawei adds Discover.film streaming app to 100M smartphones

The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.

By Robert Williams • April 2, 2020

Michelob Ultra 'trick shot' challenge raises money for COVID-19 relief

Brooks Koepka announced the effort in which the beer brand will donate $1 to United Way for every indoor golfing video posted on Twitter.

By Robert Williams • April 2, 2020

Snapchat brings Stories to other apps

By integrating with App Stories, developers can let users post disappearing messages from Snapchat​ without needing specialized coding expertise.

By Robert Williams • April 1, 2020

Apple buys Dark Sky weather app, shuts down Android version

The hyperlocal weather app isn't accepting new signups for its API, which will continue to operate through the end of 2020.

By Robert Williams • April 1, 2020

Rakuten Viber teams with WHO on COVID-19 chatbot

The service offers real-time updates and information such as travel advice and quizzes that bust myths about the coronavirus.

By Robert Williams • April 1, 2020

T-Mobile urges gratitude for 'helpers' on April Fools' Day

Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief.

By Robert Williams • April 1, 2020

Hard seltzer brand plans 'biggest digital cheers in history' to bartenders

Crook & Marker's #CheersUp campaign is raising money for hospitality workers suffering financial hardship during the coronavirus pandemic.

By Robert Williams • March 31, 2020

AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting

Google's share of retargeting rose 44% in the second half of 2019, compared with market leader Facebook, whose share expanded 5%.

By Robert Williams • March 31, 2020

Mobile gaming jumps 24% as people quarantine at home, AdColony finds

Almost half of mobile users are playing new games on their smartphones, posing an opportunity to extend a gaming brand's reach.

By Robert Williams • March 31, 2020

YouCam Makeup gives beauty brands free AR sampling tech

Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.

By Robert Williams • March 31, 2020

Report: Airbnb pauses marketing to save $800M during pandemic downturn

With the travel and hospitality industry harshly impacted, the company is enacting a hiring freeze and cutting executive pay.

By Peter Adams • March 30, 2020

Chipotle turns Challenger Series into virtual gaming tournament

Half of the earnings for winners of the virtual gaming competition will be donated to COVID-19 relief efforts.

By Dianna Christie • March 30, 2020

Sennheiser livestreams IGTV concert series for housebound fans

While the concerts are free to watch, the audio company asks fans to donate to the WHO in support of its efforts to stop the pandemic's spread.

By Robert Williams • March 30, 2020

E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness

With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.

By Robert Williams • March 30, 2020

Cottonelle urges people to stop stockpiling toilet paper with social campaign

Every time someone uses the hashtag #ShareASquare in a post, the brand will donate $1 to United Way's COVID-19 fund.

By Robert Williams • March 30, 2020

The Giant Company takes to social media to stop panic buying

To minimize hoarding and remind people about those in need, the grocer has launched a campaign called #MoreForAll on Facebook.

By Jessica Dumont • March 27, 2020

Verizon livestreams benefit concerts as COVID-19 keeps fans at home

The "Pay It Forward" benefit concerts started with a live performance from singer-songwriter Dave Matthews.

By Robert Williams • March 27, 2020

Comic Dive: Virtual Realities

As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely.

By John Hazard • March 27, 2020

Magna: Digital ad sales will dip 2% in H1 and rebound in H2

Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.

By Dianna Christie • March 27, 2020

EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets

The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown. 

By Robert Williams • March 27, 2020

Jimmy John's delivers fresh bread to drive social buzz

App customers can post pictures of their homemade bread creations to social media and include the hashtags #FreakyFreshBread and #MadeWithJJBread.

By Robert Williams • March 27, 2020