Disney's Freeform, Snapchat gender flip US currency to promote female-focused series

An AR-powered activation timed around Women's History Month promotes an alternate history show about witches called "Motherland: Fort Salem."

By Peter Adams • March 9, 2020

Grindr sold by Chinese owner amid US security concerns

The sale may have implications for ByteDance's ownership of TikTok.

By Robert Williams • March 9, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Quibi signs Canada's Bell Media as marketing, content partner

Bell Media will produce exclusive news and sports content for Quibi's "Daily Essentials" of streamed video programming.

By Robert Williams • March 9, 2020

FTC fines detox tea company $1M over Instagram ads

The agency in 2018 warned influencers including rapper Cardi B and Jordin Sparks about clearly disclosing Teami's paid endorsements above the app's "more" button.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

Lexus rides with Malcolm Gladwell for podcast series

"Go and See" follows the author and podcaster as he visits Lexus' headquarters in Japan and explores how the luxury brand designs cars.

By Robert Williams • March 6, 2020

Apple lets apps send ads as push notifications

Allowing opt-in marketing messages could help marketers reach consumers amenable to push notifications, which have a low open rate due to clutter. 

By Robert Williams • March 6, 2020

Gen Z prefers influencers who could fit into their 'social bubble,' study says

Most young consumers said it's important for the influencers they follow to be nice and not come off as salespeople.

By Robert Williams • March 6, 2020

Jeep leans on fans, multichannel campaign to build off-road community

With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.

By Dianna Christie • March 6, 2020

North America to be 'leader' on 5G: report

Nearly half (48%) of connections in North America will be on 5G networks by 2025, according to GSMA.

By Chris Teale • March 6, 2020

Jägermeister sponsors NHL video series on social

"Men in Blazers on Ice" airs every Wednesday on the league's YouTube, Twitter, Instagram and Facebook channels.

By Robert Williams • March 5, 2020

Twitter pilots Stories-like format in Brazil

The platform aims to boost usage by urging people to share their "fleeting thoughts" as Fleets.

By Robert Williams • March 5, 2020

Report: Snapchat tests audience network to place ads outside its app

Hurdles such as stricter data-sharing regulations and consumer privacy demands may hinder the app's extension to third-party platforms.

By Robert Williams • March 5, 2020

Quibi raises $750M as start date looms

The mobile video startup will use the additional funds to expand its programming and support technical development.

By Robert Williams • March 5, 2020

Google cancels I/O, Fox News backs out of upfronts as coronavirus continues to roil events

The latter case suggests any expected silver lining for TV broadcasters from people staying home could be offset by further cancellations.

By Peter Adams • March 4, 2020

Tazo and RZA expand experiential campaign with streaming audio

Extending its Camp Tazo collaboration, the "Guided Explorations" collection of RZA's music and Zen teachings is available on Spotify and Apple Music.

By Robert Williams • March 4, 2020

Kind debuts SMS chatbot to support gender equality

Ahead of International Women's Day, the snack maker's Equality Bot will send a petition to state lawmakers to support the Equal Rights Amendment.

By Robert Williams • March 4, 2020

Will loyalty programs gain renewed value in a cookie-less era?

Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy.

By Shane Schick • March 4, 2020

Influencer budgets to grow as 65% of marketers track ROI, study says

Almost all surveyed marketers said influencer marketing is effective, and many plan to boost their influencer budgets in the next year.

By Robert Williams • March 3, 2020

Chili's celebrates 45th birthday with debut TikTok challenge

The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.

By Robert Williams • March 3, 2020

Wendy's cooks up social media buzz with new breakfast menu campaign

In 36 hours, the QSR received more than 10,000 follower requests after locking its Twitter account in the run-up to launch. 

By Robert Williams • March 3, 2020

ViacomCBS showcases Pluto TV refresh with $30M campaign amid growing competition

The ad-supported OTT service also introduced an updated interface to help viewers find movies, shows and on-demand programming.

By Robert Williams • March 3, 2020

Dunkin' drafts 'Cheer' star for Instagram sweepstakes

Gabi Butler, the all-star cheerleader who appears in the Netflix docu-series, will post a special "Dunkin' cheer" to the company's account.

By Robert Williams • March 3, 2020

Hefty taps world's strongest man for 1st sustainability-focused campaign

Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.

By Dianna Christie , Natalie Black (Koltun) • March 3, 2020

Poshmark: Over half of consumers would buy through social media

A study from the social commerce platform also found that Gen Z was leading the secondhand apparel trend.

By Tatiana Walk-Morris • March 2, 2020