Four Seasons checks in to podcasts with influencer-led travel series

The three-part "Take the Leap" features hosts like Michelin-starred chefs and Jessica Nabongo, the first black woman to travel to every country in the world.

By Peter Adams • March 2, 2020

Gen Z relies on influencers for purchase decisions, Kantar says

Almost half of young adults have made a purchase decision based on an influencer's recommendation.

By Robert Williams • March 2, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Report: Facebook revamps Messenger to highlight Stories

The social network is following through on plans to remove the Discover tab that showcased chatbots and messaging with businesses.

By Robert Williams • March 2, 2020

Avocados From Mexico teams with MyFitnessPal on healthy eating challenge

By submitting an email address and mobile number, fans can engage with "Cooking Healthy with Thalía" via text, email and voice message.

By Robert Williams • March 2, 2020

TikTok to grow 22% to 45M US users this year, eMarketer says

TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020. 

By Robert Williams • Feb. 28, 2020

Bush's Beans shares chili secrets of Kevin from 'The Office' in GIF-heavy campaign

The packaged food brand collaborated with actor Brian Baumgartner to create chili-inspired mobile content, including a co-authored recipe.

By Robert Williams • Feb. 28, 2020

Facebook cancels F8 conference on coronavirus fears

The social network looks to connect with its developer community in other ways, including locally hosted events and livestreamed content.

By Robert Williams • Feb. 28, 2020

Vimeo launches video editing tools for small businesses

A new suite of tools lets companies publish social-optimized videos across platforms and monitor results within a single hub.

By Tatiana Walk-Morris • Feb. 27, 2020

Stella Artois wants drinkers to 'uncancel' Leap Day plans

By offering rebates on beer purchases, the Anheuser-Busch brand is urging people to spend the "extra" day enjoying a beer with family and friends.

By Robert Williams • Feb. 27, 2020

Burberry merges Google Search with AR for shopping inspiration

A new tool lets luxury shoppers see an augmented reality version of products found through Google Search.

By Robert Williams • Feb. 27, 2020

Home Depot holiday ads spur double-digital growth in app usage

"How doers get more done" displayed app features such as image recognition to identify repair parts, a product locator and in-store pickup.

By Robert Williams • Feb. 27, 2020

Dove addresses teen body image issues with mobile video series

Helmed by Lena Waithe, the "Girls Room" effort supports Unilever's recent plans to ramp up investments in purpose-driven marketing.

By Dianna Christie • Feb. 27, 2020

Leanplum raises $27M, appoints new management

The funding round aims to support the company's growth as more brands rely on mobile devices to connect with consumers through an expanding selection of apps.

By Robert Williams • Feb. 26, 2020

Rolls-Royce revs up exclusive app for high-end clientele

Serving as a private social network and hub for luxury experiences, the Whispers app targets "individuals untethered by common constraints such as time and money."

By Robert Williams • Feb. 26, 2020

Nutella swaps syrup for hazelnut spread at NYC pop-up

To celebrate National Pancake Day and position itself as a breakfast staple, the Ferrero brand is hosting an experiential event.

By Dianna Christie • Feb. 26, 2020

Jif seeks to settle the debate about 'GIF' pronunciation

Giphy teamed with the J.M. Smucker brand on a special jar of peanut butter that sold out on Amazon within hours.

By Robert Williams • Feb. 26, 2020

Companies face a 'paradox' between digital personalization and data privacy

As more consumers use mobile devices to shop online, retailers are striving to create a relevant digital experience and protect data, a new report found.

By Tatiana Walk-Morris • Feb. 25, 2020

Uber breaks into ad publishing through OOH display deal with Adomni

The ride-hailer launched a new division to support the initiative, which aims to install displays on thousands of cars in three cities by April 1.

By Peter Adams • Feb. 25, 2020

Krispy Kreme touts delivery service with Leap Day baby promotion

Expectant parents, families, doctors and nurses can post a baby announcement on social media on Feb. 29 to receive delivery of five dozen free doughnuts.

By Robert Williams • Feb. 25, 2020

Visit California customizes social campaign for Pinterest, Spotify, Snapchat and more

The multichannel campaign's digital experiences vary by platform, generating road trip inspiration suitable for each user experience.

By Robert Williams • Feb. 25, 2020

KFC Canada tests Google's food ordering service

By saying, "Hey Google, order food from KFC," Google Assistant will wake up to take an order.

By Robert Williams • Feb. 25, 2020

Lay's teams with 'The Voice' on weekly trivia, new flavors

The effort to weave in trivia suggests that marketers still have a desire to reach consumers in this way despite HQ Trivia's recent closure.

By Dianna Christie • Feb. 25, 2020

Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.

By Dianna Christie • Feb. 25, 2020

Amazon unveils new tech-powered grocery brand in Seattle

Mobile Marketer's sister publication Grocery Dive got an inside look at Amazon Go Grocery, the e-tailer's newest store that harnesses checkout-free tech.

By Jeff Wells • Feb. 25, 2020

KFC France jumps on buzz of Kanye West, Kim Kardashian visit

The fast-food chain customized a bucket of chicken featuring lyrics that mention KFC and erected a plaque commemorating the celebrities' visit.

By Dianna Christie • Feb. 24, 2020