Cosmopolitan hosts mobile watch party for Netflix's 'You'

The magazine will share behind-the-scenes info on viewers' smartphones as they stream the show.

By Robert Williams • Dec. 16, 2019

WWE teams with TikTok on wrestling video themes

Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.

By Robert Williams • Dec. 16, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures

Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it.

By Robert Williams • Dec. 13, 2019

Bumble taps Tiffany Haddish for first date play-by-play

In a video by ESPN CreativeWorks, the actress teams with L.A. Clippers player Montrezl Harrell for a funny look at two dates arranged on the women-first app.

By Robert Williams • Dec. 13, 2019

Nestlé, Unilever test Pandora's in-app voice-powered ads

The audio platform's listeners can respond to simple questions in the ads, which Doritos, Wendy's, Turner Broadcasting and others are also testing.

By Robert Williams • Dec. 13, 2019

Amazon shares secret 'Star Wars' video via app, Alexa

Customers can find the landing page by saying, "Alexa, the Force will be with you always."

By Robert Williams • Dec. 13, 2019

Conductor buys content firm back from WeWork

The company is now owned by its leadership and employees following a period of growth under WeWork's oversight.

By Dianna Christie • Dec. 13, 2019

Disney+ secures $20M in app revenue in 1st month

The media giant's streaming app averages 9.5 million users a day, 84% of whom are in the U.S., Apptopia found.

By Robert Williams • Dec. 12, 2019

Instagram influencer marketing activity jumps 48%, study finds

The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity. 

By Robert Williams • Dec. 12, 2019

'Star Wars' is Messenger's 1st branded chat theme

Users can decorate messages with digital content inspired by the latest installment of the franchise, including AR effects, emoji, stickers and more.

By Robert Williams • Dec. 12, 2019

Jimmy John's expands loyalty rewards program nationwide

Freaky Fast Rewards works with the sandwich chain's app, with contactless payments offered through Apple Pay and Google Pay.

By Robert Williams • Dec. 12, 2019

5G adoption will be hampered by costly phones, NPD study says

Awareness of 5G grew to 73% of consumers during the first half of 2019 from 44% a year earlier, per NPD's Mobile Connectivity Report.

By Robert Williams • Dec. 11, 2019

Hudson plans mobile app to extend reach beyond airports

A new "Hudson Blue" app aims to connect travelers with stores by offering more information about products and promotions.

By Robert Williams • Dec. 11, 2019

Instagram Stories see 70% surge in ad spend

Ads in the booming format made up 10% of total media spending on Facebook-owned apps in Q3.

By Robert Williams • Dec. 11, 2019

Caribou Coffee boosts ROI with revamped loyalty program

The coffee chain's redemptions improved 215% after switching to a points-based program during a summer promotion.

By Robert Williams • Dec. 11, 2019

Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf

A scrolling tool appears beneath videos so viewers can directly buy Vistaprint's envelopes, seals and mailing labels.​

By Dianna Christie • Dec. 10, 2019

Chipotle gives away burritos on Instagram

The QSR chain is offering free burritos to the first people who respond by text message to its short-lived Instagram posts.

By Robert Williams • Dec. 10, 2019

Walgreens and Neil Patrick Harris offer holiday advice in social content

The drugstore chain enlisted Harris and his husband, chef David Burtka, for videos, photos and tips on coping with holiday stress.

By Robert Williams • Dec. 10, 2019

TikTok's top 100 viral videos of 2019 showcase diversity of its content

A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.

By Robert Williams • Dec. 10, 2019

Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot

The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.

By Dianna Christie • Dec. 9, 2019

Snapchat 'deepfake-style' tool Cameo adds selfies to shareable videos

Still in testing, Cameo replaces the faces of people in videos with personal headshots.

By Robert Williams • Dec. 9, 2019

YouCam's holiday contest showcases updated photo-editing tools

The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.

By Robert Williams • Dec. 9, 2019

'Star Wars' footage will debut as 'Fortnite' in-game exclusive

The "Risky Reels" section of a game map will showcase a preview of the blockbuster on Dec. 14.

By Robert Williams • Dec. 9, 2019

The Mobile Marketer Awards for 2019

From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.

Dec. 9, 2019

Disruptor of the Year: TikTok

The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.

By Chris Kelly • Dec. 9, 2019