Amazon shipped 3x more smart speakers than Google in Q3

Prime Day and back-to-school campaigns powered the e-commerce giant's 66% year-over-year growth, Canalys found.

By Robert Williams • Nov. 14, 2019

Jennie-O Turkey puts social influencers on annual Thanksgiving hotline

Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.

By Dianna Christe • Nov. 13, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Gucci's holiday campaign opens a Snapchat portal to a virtual beach

However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.

By Robert Williams • Nov. 13, 2019

Mobile video ad inventory jumps 31% as viewership grows, study says

Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.

By Robert Williams • Nov. 13, 2019

Saks, Sephora pilot Google's local ads to drive store traffic

Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.

By Robert Williams • Nov. 13, 2019

Walmart launches voice shopping for grocery on Apple

The Siri shortcut will allow customers to say "Add to Walmart" and list out products they want in their online cart. 

By Krishna Thakker • Nov. 13, 2019

Chick-fil-A boosts app downloads 14% with QR codes, analysis finds

Smartphone camera capabilities that don't require users to download an additional app to scan QR codes have helped revitalize interest in the tactic.

By Robert Williams • Nov. 13, 2019

Meow Mix remixes iconic jingle for music streaming era

Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads. 

By Chantal Tode • Nov. 13, 2019

The ins and outs of simpler brand identities

Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.

By Dianna Christe • Nov. 13, 2019

Google plans to tag websites that don't download quickly

New badges may show a warning that notifies people of slower website speeds on a mobile device.

By Robert Williams • Nov. 12, 2019

Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options

While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.

By Barry Levine • Nov. 12, 2019

Bloomberg: Instagram to cover creators' IGTV production costs

In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.

By Robert Williams • Nov. 12, 2019

CVS sponsors Weather Channel app's Flu Insights alerts

IBM's Watson artificial intelligence technology powers the mobile feature that warns users about flu risks.

By Robert Williams • Nov. 12, 2019

Mixed reality apps will quintuple ad revenue to $11B by 2024, study says

Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.

By Robert Williams • Nov. 12, 2019

More people will shop on mobile than desktop this holiday

A new report expects the retail conversion rate for Black Friday and Cyber Monday 2019 to increase nearly 30% over last year.

By Lisa Rowan • Nov. 11, 2019

Mobility brand Lime spotlights LA culture with influencer-led events, print zine

"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.

By Robert Williams • Nov. 11, 2019

Dole serves native content as sponsor of Taste of Home's new baking site

With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.

By Dianna Christe • Nov. 11, 2019

TikTok further opens to outside ad tech with Yandex partnership

Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.

By Robert Williams • Nov. 11, 2019

Spotify partners with Viacom for content marketing push

Viacom's Advanced Marketing Solutions unit will create customized content to boost Spotify's audience worldwide.

By Robert Williams • Nov. 11, 2019

Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups

Short video spots and digital display banners encourage customers to place orders through the chain's app.

By Robert Williams • Nov. 11, 2019

Local mobile, social ad sales to near $45B by 2024, forecast says

Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024.

By Robert Williams • Nov. 8, 2019

Aéropostale's 'Oneness' campaign celebrates unity with real people

Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.

By Barry Levine • Nov. 8, 2019

WhatsApp Business debuts product catalogs to enrich mobile chats

Small business owners can now create catalogs to showcase products in conversations with customers.

By Robert Williams • Nov. 8, 2019

'Men in Black' AR game goes offline for real-world rewards

The mobile game now gives players a chance to win prizes, gift cards, trips and experiences based on their geographic location.

By Robert Williams • Nov. 8, 2019

Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses

The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house. 

By Robert Williams • Nov. 8, 2019