Twitter will roll out expanded tweets on September 19

Twitter is changing the way it counts its iconic 140 character limit.

By David Kirkpatrick • Sept. 14, 2016

Snapchat launches three new ad targeting tools

After years of frustrating marketers with very limited ad targeting options, Snapchat is now offering a variety of ways to target its users.

By David Kirkpatrick • Sept. 14, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Instagram allows all users to blacklist keywords in comments

After allowing brands to moderate comments on the app earlier this summer, the social platform is now rolling out the feature for everyone. 

By David Kirkpatrick • Sept. 13, 2016

Facebook launches in-app payments for Messenger

The social media giant is making its signature messaging app more friendly for marketers and brands.

By David Kirkpatrick • Sept. 13, 2016

Study: Over 60% of B2C CMOs can't quantify value of social media

Better measurement and more consistent metrics across different platforms could help marketers quantify the value of their social media campaigns.

By David Kirkpatrick • Sept. 12, 2016

Facebook goes global with Lookalike Audiences ad targeting tool

Facebook advertisers can now upload lists of existing customer to find similar users abroad. 

By David Kirkpatrick • Sept. 12, 2016

Dos Equis announces new 'most interesting man in the world'

The campaign will roll out with interactive elements combining TV and social media to get viewers engaged, including Snapchat interactions.

By David Kirkpatrick • Sept. 9, 2016

Facebook enables brands to cross-post videos produced by publishers

The latest change will allow publishers to create videos for brands and then cross-post those videos to the brands’ Page without the brand having to upload the video themselves.

By David Kirkpatrick • Sept. 9, 2016

LinkedIn rolls out conversion metrics for sponsored content and text ads

Before the announcement, LinkedIn advertisers relied on third parties to provide conversion tracking on the platform. 

By David Kirkpatrick • Sept. 9, 2016

Study: Marketers spend 12% of budgets on social media

While social media marketing was all about organic reach in years past, Facebook and other platforms have pushed brands into focusing more on advertising. 

By David Kirkpatrick • Sept. 9, 2016

Apple plans app store for iMessage

The new iMessage app store will give marketers and brands direct access to the messaging app’s nearly one billion users.

By David Kirkpatrick • Sept. 9, 2016

Groups press FTC to crack down on Instagram influencer marketing

The practice has largely been left unregulated until now, with many endorsers not disclosing they are being paid. 

By David Kirkpatrick • Sept. 8, 2016

Snapchat cuts daily local Stories for cities, shifts focus to live events

A strategy geared toward live sporting events would put Snapchat in direct competition with Twitter.

By David Kirkpatrick • Sept. 8, 2016

Social media users lash out at Victoria's Secret latest ad campaign

The backlash comes at a time when the advertising industry is plagued by concerns over sexism.

By David Kirkpatrick • Sept. 7, 2016

eMarketer predicts Snapchat ad revenue will nearly triple next year

Recent moves to attract advertisers are set to pay off for Snapchat. 

By David Kirkpatrick • Sept. 7, 2016

Report: 66% of social video advertisers plan to run campaigns on Facebook

Facebook appears to be winning the battle for video advertisers with its social competitors.

By David Kirkpatrick • Sept. 7, 2016

Younger users comment on news via social, older users prefer publisher sites

Understanding the generational divide in how internet users consume online content is key for marketers. 

By David Kirkpatrick • Sept. 6, 2016

Twitter enables brands to partner with live video creators

Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action. 

By David Kirkpatrick • Sept. 6, 2016

Vertical video ads for mobile go live on Facebook

For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.

By David Kirkpatrick • Sept. 6, 2016

Facebook will pre-load mobile content, warns advertisers to optimize their sites

The social network is cautioning advertisers to make sure their sites are mobile-friendly or risk not reaching mobile users with slower connections. 

By David Kirkpatrick • Sept. 2, 2016

Instagram rolls out long-desired pinch-and-zoom capability

After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.

By David Kirkpatrick • Sept. 1, 2016

Marketers can now target Pinterest users who click and save brand-related pins

Social media platforms collect a lot of behavioral data on users, and that data can have great value for targeting ads.

By David Kirkpatrick • Sept. 1, 2016

Promotional emails influence 48% of millennials' purchase decisions at least 'some of the time'

While recent research has questioned the effectiveness of email marketing to younger demographics, Fluent found email is the most effective promotional channel for millennials. 

By David Kirkpatrick • Sept. 1, 2016

Gatorade runs video game ad on Snapchat

The video game, which is running on ESPN’s Snapchat Discover channel, opens when users swipe the ad in the app.

By David Kirkpatrick • Aug. 31, 2016

YouTube live video views up 80% over last year

As live video takes off online, Google's YouTube is fighting Facebook and Twitter for live streaming dominance. 

By David Kirkpatrick • Aug. 31, 2016