Twitter inks NBA deal to live stream exclusive video content

While struggling with stagnant user growth and weak ad revenues in the last year, Twitter's live streaming prowess could help revitalize the social platform. 

By David Kirkpatrick • July 20, 2016

How millennial women plan to watch the Olympics

NBC will provide live digital coverage of every Olympic event except for the opening ceremonies, but research suggests millennial women plan to watch on linear TV. 

By David Kirkpatrick • July 20, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook: 80% of holiday shopping season posts are on mobile

The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.

By David Kirkpatrick • July 20, 2016

Report: Snapchat wants to bring TV networks, NFL onto Discover platform

Social platforms from Facebook to Twitter are looking to bring exclusive original content to their platforms. 

By David Kirkpatrick • July 19, 2016

Study: Publishers' native Facebook videos get 268% more shares than article links

Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers. 

By David Kirkpatrick • July 18, 2016

New patent reveals Snapchat may use image recognition technology for ad targeting

The technology allows Snapchat to use real-world images to target users with related filters, ads and coupons.

By David Kirkpatrick • July 18, 2016

Facebook gives live video streamers the power to restrict their audience

Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.

By David Kirkpatrick • July 18, 2016

New data shows how Facebook and Instagram users are different

Instagram and Facebook may share an ad platform and ad formats, but marketers should understand the nuances between both sets of social users. 

By David Kirkpatrick • July 15, 2016

Facebook brings Instant Articles to Messenger app

The social media giant's addition of Instant Articles to the app gives its publisher partners an entirely new platform where content can be shared.

By David Kirkpatrick • July 15, 2016

Report: Retailers will soon be able to sponsor Pokemon Go locations

Although sponsorship deals haven't been officially announced, some techies have discovered evidence in Pokemon Go's code that McDonald’s has forged such a partnership. 

By Daphne Howland • July 14, 2016

Study: 63% of marketers plan to spend more on video in 2017

Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.

By David Kirkpatrick • July 14, 2016

Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook

Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.

By David Kirkpatrick • July 14, 2016

#PrimeDayFail: Amazon faces social media backlash after shopping cart snafus

Many Amazon Prime subscribers hoping to score deals and discounts took to Twitter to complain about “add to cart fail” messages generated when they attempted to purchase sale-priced items.

By Jason Ankeny • July 13, 2016

Report: Facebook tests new desktop brand Pages without ads

Facebook has been testing a new look for its brand Pages on desktop, including an ad-free version that gets rid of the usual right hand column filled with ads.

By David Kirkpatrick • July 13, 2016

Instagram adds Buffer support

Using Buffer, users can now schedule posts in advance and track analytics. 

By David Kirkpatrick • July 13, 2016

Twitter's data platform unlocks Audience API for all brands

The move makes it easier for marketers to obtain interest and demographic data on users who view their tweets or visit their website.  

By David Kirkpatrick • July 13, 2016

Social media marketers' biggest challenge? Measuring ROI

When it comes to social media, marketers have found it notoriously difficult to truly understand the bang they get for their buck. 

By David Kirkpatrick • July 13, 2016

Twitter reaches deal to live stream Democratic, Republican conventions

With the CBS News deal, Twitter continues to bolster its presence in live video streaming.

By David Kirkpatrick • July 12, 2016

Warner Bros. settles FTC charges of deceptive social influencer marketing

The charges were for failing to disclose that it had paid for sponsored social content for a new game release.

By David Kirkpatrick • July 12, 2016

Do you need sound for videos on social media?

Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively. 

By David Kirkpatrick • July 11, 2016

Report: After NFL deal, Twitter in talks for more live sports video streams

After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode. 

By David Kirkpatrick • July 11, 2016

Facebook is testing encrypted, disappearing messages

Facebook says it is testing a new feature that allows for end-to-end encrypted conversations that disappear after a set period of time.

By David Kirkpatrick • July 11, 2016

Study: 40% of US mobile users are on Facebook Messenger

Facebook has become active in bringing marketing to Messenger with chatbots. 

By David Kirkpatrick • July 8, 2016

Report: Advertisers never bought into Twitter Moments

Moments, Dick Costello's last major feature before his departure as CEO, never took off the way Twitter hoped it would. 

By David Kirkpatrick • July 8, 2016

New Instagram feature blocks offensive comments on business pages

The automated tool doesn’t offer marketers very fine-tuned control over what gets blocked, but it is a very simple way to stop comment boards from getting out of control and casting a negative light over a brand’s page.

By David Kirkpatrick • July 8, 2016