Study: 71% of marketers to run video ads on social media in next year

Video is becoming an increasingly important format on mobile and social.

By David Kirkpatrick • Aug. 2, 2016

Facebook, Twitter court YouTube influencers to boost live video offerings

Facebook and Twitter are now offering advertising revenue to content creators — something YouTube has been doing all along. 

By David Kirkpatrick • Aug. 2, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Study: Two-thirds of users 'likely' to seek Olympics content on Facebook and Instagram

While social media platforms want to remind marketers the Olympics offer them a real-time marketing opportunity, marketers should be careful not to run afoul of the U.S. Olympic Committee's social media rules.

By David Kirkpatrick • Aug. 2, 2016

Twitter upgrades measurement tools in Ads Manager

As data management becomes increasingly important for marketers, Twitter hopes to make marketers' lives easier by bringing greater flexibility and customization to its campaign reports.

By David Kirkpatrick • Aug. 2, 2016

Facebook plans to enter search advertising business

With over 2 billion searches per day, Facebook's move into search advertising puts it on a collision course with the company that has long dominated the space: Google. 

By David Kirkpatrick • Aug. 1, 2016

USOC warns brands not to reference Olympics on social media

A blackout period for Olympics-related social media posts runs through August 24 for all brands that are not official sponsors of the Games.

By David Kirkpatrick • Aug. 1, 2016

Facebook partners with NBC to live stream exclusive content from Olympics

Facebook and Instagram will post Olympic highlights, recaps and interviews. 

By David Kirkpatrick • Aug. 1, 2016

Report: 24% of digital ad budgets go to social media

Due to a lack of measurement, advertisers spend on social primarily for branding, not to drive sales. 

By David Kirkpatrick • July 29, 2016

Tumblr to start displaying ads across blogs

Tumblr has been looking to reboot its advertising business since struggling after its acquisition by Yahoo in 2013.

By David Kirkpatrick • July 28, 2016

Reddit's new ad program will let brands sponsor organic posts

In a world rife with ad clutter and ad blocking, Reddit hopes it can thread the needle by giving users the experience they want while still offering marketers valuable advertising opportunities.

By David Kirkpatrick • July 28, 2016

Facebook testing new video features on mobile app

The new features would bring the Facebook mobile video experience more in line with YouTube's.

By David Kirkpatrick • July 28, 2016

Mobile ads and user growth drive impressive Facebook earnings

The company's growth is increasingly driven by mobile, which now makes up 84% of Facebook's advertising revenue.

By David Kirkpatrick • July 28, 2016

Twitter shares fall on bleak earnings outlook

Twitter’s latest earnings report did little to ease concerns among investors, with the company acknowledging its revenue will remain flat and might even drop.

By David Kirkpatrick • July 27, 2016

Twitter launches marketing campaign to reintroduce brand to new users

Twitter has a 90% brand recognition rate across the world, but some people who recognize the brand still don't understand what it means to use Twitter. 

By David Kirkpatrick • July 26, 2016

Report: Retailers' ROI on Facebook ads grew 75% over last year

Nanigans found that retailers’ ad spending ROI increased in Q2, and spending overall went up as well.

By David Kirkpatrick • July 26, 2016

eMarketer: 68% of all social ad dollars will go to Facebook in 2016

In an online ecosystem struggling with ad blocking, the social media giant is keenly aware it needs to provide users with a good experience, while also giving advertisers a bang for their buck. 

By David Kirkpatrick • July 26, 2016

Twitter adds MLB and NHL games to live streaming video lineup

Over the last few months, Twitter has been building out its lineup of free live video content to compete with traditional network TV. 

By David Kirkpatrick • July 26, 2016

Instagram promotes new business tools for brands

With business pages, customers will have easy access to contact information for brands, while marketers will get access to data on visitors and followers to help refine their marketing campaigns on Instagram.

By David Kirkpatrick • July 25, 2016

Is Twitter's turnaround working? Study predicts platform's user base to grow 11% in 2016

It's still too early to tell, but it looks like Twitter's strategy under Jack Dorsey may be starting to pay off.

By David Kirkpatrick • July 25, 2016

Snapchat adds Bitmoji support for snaps and chats

After acquiring Bitstrip for what was reported to be around $100 million, Snapchat is rolling out support for the company's signature creation. 

By David Kirkpatrick • July 22, 2016

Spotify launches programmatic audio advertising

Brands will be able to target based on the music streaming service's demographic data and music playlists. 

By David Kirkpatrick • July 21, 2016

Twitter testing Featured Tweets tab on brand pages

The new feature will allow brands and publishers to curate a collection of featured tweets.

By David Kirkpatrick • July 21, 2016

Facebook Messenger hits 1B monthly active users

Messenger is the third Facebook product to reach the one billion monthly user milestone, joining the signature platform and its other messaging app WhatsApp.

By David Kirkpatrick • July 21, 2016

GameStop sales double thanks to Pokemon Go craze

The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.

By Dan O'Shea • July 20, 2016

McDonald's goes for Pokemon Go sponsorship in Japan

The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.

By Dan O'Shea • July 20, 2016