Dive Brief:
- Google is sending 15 YouTube influencers to Rio to live stream the Olympic Games — one of several initiatives Google is undertaking with the aim of becoming a digital hub for followers of the Olympics.
- Google plans to make it easy for users to find Olympic event schedules, medal counts and other information through Google search, according to Ad Week. The company also a
- Google will feature automatic updates on the games for mobile app users that opt in. The company also plans to offer TV schedules for more than 30 countries and show Olympics highlights in 60 countries.
Dive Insight:
Google is expecting that people will be viewing the Olympics on mobile devices more than ever, and wants to capture their attention in a bid to become the digital hub for all things Olympics this summer.
While most consumers plan on watching the games on traditional TV, a sizable share plan on watching on desktop or mobile. Research shows that consumers watching on TV often also use a second screen, such as a mobile device, to browse the internet or go on social media.