Snapchat chooses Nielsen to measure ads

Marketers have long complained about the lack of ad measurement on the platform.

By David Kirkpatrick • Feb. 26, 2016

What Facebook's new 'Reactions' mean for marketers

After Facebook expanded the “like” button to six emotion-based options, marketers are figuring out new possibilities offered by the icons.

By David Kirkpatrick • Feb. 26, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Rakuten Marketing bolsters social ads with Manifest acquisition

The firm gets a boost in optimizing prospecting and retargeting ad campaigns across social media.

By David Kirkpatrick • Feb. 26, 2016

Facebook rolls out 'Reactions' icons to all users

The revamp of the social network's iconic “like” button led to five new emotion-based icons called Reactions.

By David Kirkpatrick • Feb. 25, 2016

Instagram passes Twitter in active advertisers

The social platform says it now has over 200,000 active advertisers after rolling out numerous new ad formats over the last six months.

By David Kirkpatrick • Feb. 25, 2016

Facebook exec: 'Marketing,' not ads, coming to Messenger

Facebook Messenger users won’t be served ads, but brands will be able to use the platform to reach consumers. 

By David Kirkpatrick • Feb. 25, 2016

Forbes starts doing influencer marketing—with a twist

In a different approach to influencer marketing, the business publisher is charging advertisers for access to influential experts rather than social media stars.

By David Kirkpatrick • Feb. 24, 2016

How PepsiMojis connect retail, digital marketing and target younger demographics

Consumers can understand and share a smiley face on a soda bottle in any language — and that's what PepsiCo is counting on.

By Carolyn Heneghan • Feb. 22, 2016

Snapchat will soon offer metrics on app install ads

In a move to remain competitive, Snapchat will use third-party app analytics firm Tune to provide performance metrics on app install ads.

By David Kirkpatrick • Feb. 22, 2016

Facebook is the top choice for app advertising: Study

Research from AppsFlyer found that Facebook led app installs across a wide range of metrics including geography, retention and type of app.

By David Kirkpatrick • Feb. 22, 2016

Yelp and Sprinklr team up to bring insights to brands

The data license partnership between social technology company Spinklr and Yelp gives businesses access to full reviews, business insights and sentiment analysis on business reputation.

By David Kirkpatrick • Feb. 19, 2016

Social media spending up, ROI still difficult: CMO Survey

The latest biannual CMO Survey found that social media spending will reach an almost 21% share of marketing budgets over the next five years.

By David Kirkpatrick • Feb. 19, 2016

Ads are coming to Facebook Messenger

Facebook will begin serving ads in its Messenger app in Q2 2016, according to a report by TechCrunch.

By David Kirkpatrick • Feb. 19, 2016

FameBit, Shopify deal catapults influencers into e-commerce

FameBit's roster of content creators will be able to set up their own digital storefronts. 

By Natalia Angulo • Feb. 18, 2016

Snapchat users will soon be able to subscribe to Discover portal channels

By allowing its users to subscribe to its Discover portal publisher partners, Snapchat should help boost traffic to those channels.

By David Kirkpatrick • Feb. 17, 2016

Facebook's Anthology partnered video program is gaining traction

Almost a year after its launch, Facebook’s Anthology branded-video program has added seven publishers after making some changes to its pricing model.

By David Kirkpatrick • Feb. 17, 2016

Instagram leads in engagement for social media content marketing: Study

Research from TrackMaven on social media content marketing found that Facebook leads LinkedIn, Pinterest and Twitter, but that Instagram commands the highest levels of engagement by a wide margin.

By David Kirkpatrick • Feb. 16, 2016

Instagram: Video views are the 'best measure of viewer intent'

Instagram is adding view counts to videos on the platform with the thinking that this metric will help content creators better measure engagement. The new metric will roll out in the coming weeks.

By David Kirkpatrick • Feb. 12, 2016

Kohl's will make the most of Oscar-night sponsorship

The department store chain will invite followers to an exclusive viewing party on Persicope, and more. 

By Ian P. Murphy • Feb. 12, 2016

Facebook zooms in on video ad metrics

Facebook has continued adding to its video advertising options this time with automated captions for autoplay videos and expanded reporting and buying options.

By David Kirkpatrick • Feb. 11, 2016

Twitter increases number of advertisers 90% year-over-year

Twitter hit $710 million in Q4 revenue with mobile ads accounting for 86% of total ad revenue, however, user growth was flat.

By David Kirkpatrick • Feb. 11, 2016

Viacom and Snapchat join forces on multi-year ad deal

Viacom inked a multi-year deal with Snapchat to sell ads on the social media platform’s behalf.

By David Kirkpatrick • Feb. 10, 2016

Influencer marketing is growing in importance: eMarketer study

Research from eMarketer found 67% of global marketing and communications professionals use influencer marketing for content promotion.

By David Kirkpatrick • Feb. 10, 2016

Twitter has launched a 24-hour video ad option for marketers

Twitter’s First View ad unit gives marketers a 24-hour promoted video at the top of the targeted audiences’ timeline.

By David Kirkpatrick • Feb. 10, 2016

A look at Snapchat's first Super Bowl

This year Snapchat joined Facebook, Twitter and YouTube in the social Super Bowl party of real-time advertising.

By David Kirkpatrick • Feb. 9, 2016