Social Media: Page 207
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Deep Dive
10 digital marketing trends to watch in 2016 and beyond
This year is all about consumer-focused marketing in a digital-first world. Here are the top 10 digital marketing trends to keep an eye on as we kick off the new year.
By Natalia Angulo • Jan. 4, 2016 -
Twitter is testing curated headlines – how the move will impact marketing strategies
Twitter may be heading toward an algorithm-driven model that would have an effect on organic reach of marketing tweets.
By David Kirkpatrick • Dec. 23, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Mercedes-Benz is using direct messaging for a 'secret Santa' campaign
Given the emphasis on personalization and authenticity in marketing direct messaging might be an underutilized channel.
By David Kirkpatrick • Dec. 22, 2015 -
Deep Dive
16 insiders weigh in on digital marketing in 2016
From social media to personalization and augmented reality, these trends will shake the ad industry in the new year.
By Natalia Angulo • Dec. 22, 2015 -
Hearst and Reelio team up to create social media influencer networks
In an effort to corral social media influencers attractive to its advertisers, Hearst Corp. joined forces with video ad tech firm Reelio to create influencer networks.
By David Kirkpatrick • Dec. 22, 2015 -
Smartphone penetration hits 80%: Nielsen
Meanwhile, apps by Facebook, Google and Apple round out the top ten most popular apps in the U.S., according to Nielsen.
By David Kirkpatrick • Dec. 22, 2015 -
MailChimp's Serial podcast sponsorship is paying off
The Serial podcast is back, and MailChimp’s popular #MailKimp sponsorship spot is as well.
By David Kirkpatrick • Dec. 21, 2015 -
Deep Dive
3 social media marketing wins from 2015 – and what marketers can learn from them
During the past year, marketers saw a handful of campaigns go awry, but also gained ground on social advertising with effective branding and engagement initiatives.
By David Kirkpatrick • Dec. 21, 2015 -
Deep Dive
4 cringe-worthy marketing debacles from 2015
Not every marketing effort can be a success, that’s why there’s testing and optimization programs.
By David Kirkpatrick • Dec. 18, 2015 -
The Washington Post is actively refreshing its ad products
The Washington Post’s latest ad product, PostPulse, incorporates a brand’s media with a carousel that recommends Post content making the advertiser the reader’s "recommendation engine."
By David Kirkpatrick • Dec. 17, 2015 -
Star Wars mentions dominated Twitter pre-release
Brands that partnered with the new Star Wars movie benefitted from the film’s Twitter conversation dominance leading up to its release.
By David Kirkpatrick • Dec. 17, 2015 -
PayPal joins the Super Bowl party with 45-second spot
PayPal’s first-ever Super Bowl ad will run during the first quarter and will introduce its "global vision for the future of money."
By David Kirkpatrick • Dec. 16, 2015 -
GE leverages Instagram for interactive #DigitalSnowGlobe campaign
The industrial technology conglomerate has made a strong social push this year, including the launch of #DroneWeek on Periscope.
By Natalia Angulo • Dec. 15, 2015 -
SocialRank's new social media tool helps ID audience segments
Market Intel, the new social media tool from SocialRank, was created along with Publicis Groupe agency MRY.
By David Kirkpatrick • Dec. 15, 2015 -
How Trump's presidential bid could hurt the 'Trump' brand
As an increasingly polarizing presidential candidate, Donald Trump might be hurting his brand and business interests.
By David Kirkpatrick • Dec. 14, 2015 -
Facebook is starting to pitch marketers on the idea of VR campaigns
Facebook has already promoted 360 video as a form of virtual reality lite, and is now demonstrating how full-on VR via Oculus Rift could be used in marketing.
By David Kirkpatrick • Dec. 11, 2015 -
Twitter is testing Promoted Tweets to non-logged in users
By testing Promoted Tweets to people who aren’t logged-in, Twitter is finding a way to make money off users who aren’t even registered for the social platform.
By David Kirkpatrick • Dec. 11, 2015 -
Instagram's Marquee ads produce big lift for Michael Kors
Advertising recall jumped more than 20% in four countries on the ads.
By Ian P. Murphy • Dec. 10, 2015 -
Gerber goes social to promote WiFi-enabled baby formula machine
Gerber’s year-long digital campaign for its latest high-tech baby formula machine will include Facebook, YouTube, Instagram, BabyCenter, Amazon and mom blogs.
By David Kirkpatrick • Dec. 10, 2015 -
Sponsored social was one of 2015's most effective ad strategies
Research from IZEA and Halverson Group found people were seeing around three sponsored social posts per day in 2015.
By David Kirkpatrick • Dec. 9, 2015 -
Pinterest scoops up The Hunt, Pext to lift its ads and commerce
Pinterest is banking on its newly-acquired team members from The Hunt and Pext to help bolster organic and promoted searches.
By David Kirkpatrick • Dec. 9, 2015 -
Marketers ignore Vine as new social video formats pop up
Twitter’s six-second video format Vine has been supplanted by brands like Facebook, Snapchat and YouTube that have been offering new video options.
By David Kirkpatrick • Dec. 8, 2015 -
The problem with luxury brands' Instagram strategies: paid ads
Lamborghini has found a home on Instagram. But now that Instagram has opened up advertising to all brands, the super-luxury automaker fears the noise could drown it out.
By Natalia Angulo • Dec. 7, 2015 -
Deep Dive
4 strategies marketers should keep top of mind going into 2016
From the value of email to the influence of social media and mobile advertising, the year ahead stacks up to be a customer-centric space for digital marketers.
By David Kirkpatrick • Dec. 7, 2015 -
Movie marketers are using social apps like Whisper to reach millennials
Pixar ran a five-day campaign on mobile messaging app Whisper to market "The Good Dinosaur," and earlier this fall, Fox pushed a Sponsored Lens campaign for the new "Peanuts" film.
By David Kirkpatrick • Dec. 7, 2015
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