Twitter releases new automation tools for pre-roll video ads

The new tool supports Video Ad Serving Templates (VAST) through Twitter API partners and allows marketers to serve pre-roll ads of any length in front of premium mobile videos.

By David Kirkpatrick • June 3, 2016

How Coke and Nestle are reaching global users via Facebook's Slideshow

Facebook’s Slideshow feature was designed for mobile users in low bandwidth areas, such as emerging markets, where video ads are too data intensive.

By David Kirkpatrick • June 3, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Snapchat edges past Twitter in daily users

Driven by its active and young user base, Snapchat has moved from upstart to major player in social media.

By David Kirkpatrick • June 3, 2016

Snapchat is redesigning its Discover portal to attract more viewers

The Discover portal is reportedly getting a redesign that has been described as similar to a newsstand with magazine-like cover images rather than media logo icons.

By David Kirkpatrick • June 2, 2016

Instagram is considering content revenue sharing

In order to drive more content creation for the platform, Instagram is weighing introducing a revenue sharing model for news, sports and celebrity content.

By David Kirkpatrick • June 2, 2016

Mary Meeker's Internet Trends report points to video's social media dominance

Meeker's annual Internet Trends report, released Wednesday, showed overall slowed growth of the internet and revealed messaging apps could possibly replace the home screen.

By David Kirkpatrick • June 2, 2016

Study: Interactive media taking over content marketing

Research from TeamPeople on U.S. audiovisual executives found that content marketing, internal brand promotion and paid social media campaigns are the top-cited areas for interactive media.

By David Kirkpatrick • June 1, 2016

Instagram now allows for business accounts

In a long-anticipated move, Instagram has taken another step to becoming more like parent company Facebook by adding business accounts.

By David Kirkpatrick • June 1, 2016

Publishers on Facebook seeing declines in non-video content engagement

Research by analytics firm NewsWhip found that while Facebook continues to emphasize video, other content posted by media companies has been facing lowered engagement over the last few months.

By David Kirkpatrick • June 1, 2016

Facebook opens its Audience Network ad platform to non-logged in viewers

The social media giant is now allowing marketers to reach all viewers who visit websites in the Audience Network platform.

By David Kirkpatrick • May 31, 2016

Study: Most Facebook users aren't clicking on the 'Reactions' buttons

The social giant earlier this year rolled out its expansion of the "like" button with five more emotion-based icons called "reactions," but new researsh shows 97% of users still just click on the iconic thumbs up.

By David Kirkpatrick • May 27, 2016

Mars already has its Super Bowl marketing plans in place

The new NFL hasn’t even kicked off training camp, but Mars has its Snickers versus Skittles Super Bowl advertising plan in place.

By David Kirkpatrick • May 27, 2016

Brands can now sponsor playlists on Spotify

The music streaming platform now allows brands to sponsor playlists in a move that makes use of its user data to give marketers an option for broad-based audience targeting.

By David Kirkpatrick • May 27, 2016

Twitter pivots away from commerce ads

According to reports, two Twitter executives in charge of business development and media and commerce are leaving the company amid changes in ad strategy.

By David Kirkpatrick • May 27, 2016

Fox's 'Empire' sees brand lift, tune-in intent bump with Snapchat Sponsored Lens

Using campaign measurement tools from Millward Brown, Fox found out its Snapchat Sponsored Lens campaign promoting its TV series "Empire" drove brand awareness by 16 points.

By David Kirkpatrick • May 26, 2016

Why data remains a marketing challenge – and how to tame it

The DMA’s 2016 Statistical Factbook found that data still confounds many marketers, and perhaps the best way to meet the challenge, experts say, is by thinking about training.

By David Kirkpatrick • May 26, 2016

Facebook is axing its FBX retargeting ad exchange

The move to end Facebook’s FBX ad exchange, which retargets audiences on non-Facebook sites, stems from limited utility offered by the desktop-only exchange.

By David Kirkpatrick • May 26, 2016

Instagram's Partner Program now open to media buyers

The social media app's Partner Program was previously open to just ad tech, community management and content marketing.

By David Kirkpatrick • May 25, 2016

Viral Chewbacca video a force for Kohl's with 140m views

Who knew a Chewbacca mask and some unbridled joy could produce Facebook Live’s top clip, ever?

By Daphne Howland • May 25, 2016

Twitter is subtly adding to the 140-character tweet limit

Just a week after news came out that Twitter had plans to change what counts against the 140-character limit for tweets, the social media company made it official.

By David Kirkpatrick • May 25, 2016

Instagram possibly going to offer an option to bump up posts

According to TechCrunch, the latest version of the Instagram app code indicates it has plans to roll out an option to pay to elevate posts on the platform.

By David Kirkpatrick • May 24, 2016

Facebook to show where Live videos get interesting so users can fast forward

For streamed Facebook Live videos, viewers can react in real time with comments and emojis the streamer can see. Now the social network is putting this engagement to use to help viewers find the best parts of Live video.

By David Kirkpatrick • May 24, 2016

Snapchat letting brands take over Sponsored Lenses via new ad unit

The first to take advantage of the new takeover ad was 20th Century Fox, which bought all the lenses on Tuesday to promote its new "X-Men" film.

By David Kirkpatrick • May 24, 2016

Study: Snapchat ads offer marketers better reach than traditional channels

Research by L2 comparing Snapchat and Instagram as advertising channels crowned the messaging app as the more innovative social media platform in terms of ad products.

By David Kirkpatrick • May 24, 2016

How chatbots can drive consumer engagement

Bots have been around for decades and have become ubiquitous in places like China. As the technology gains traction in the U.S., experts warn that developing a customer-centric chatbot strategy is critical.

By David Kirkpatrick • May 23, 2016