Social Media: Page 210
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Snapchat targets growth in older demographics
Already entrenched with millennials, the platform is now adding users 25 and up at a faster rate than 18-24 year-olds. The growth could help spur greater ad sales.
By David Kirkpatrick • Jan. 15, 2016 -
Hot Pockets targets active millennial men in new campaign
The campaign is taking a digital approach to spread its new message and engage consumers with the brand.
By Carolyn Heneghan • Jan. 13, 2016 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Snapchat is really catching up to Facebook in video views
Snapchat has a fraction of Facebook’s user base, but it gets almost as many video views, now counting seven billion daily views.
By David Kirkpatrick • Jan. 13, 2016 -
How Tiffany came to excel at Twitter
The jeweler is the top luxury brand on the platform, with 1.4 million followers.
By Ian P. Murphy • Jan. 11, 2016 -
With LiveRail changes, Facebook puts priority on native and video
As Facebook's Audience Network hits its stride, with $250 million in ad spending in Q4 2015, the social titan announced its LiveRail ad server business will enter into a new phase of development.
By David Kirkpatrick • Jan. 8, 2016 -
GroupM is getting exclusive access to Fullscreen influencer data
The deal between Fullscreen and GroupM for exclusive access to influencer data is centered around YouTube creators.
By David Kirkpatrick • Jan. 7, 2016 -
Twitter said to be ready to turn it up to 10,000 (characters)
The expanded character limit may help the platform grow its user base and compete for ad dollars.
By Ian P. Murphy • Jan. 7, 2016 -
Deep Dive
Why sponsored social should be part of your marketing playbook
According to the sixth annual "State of Sponsored Social" report by Izea and Halverson Group, consumers are noticing sponsored posts more than ever.
By David Kirkpatrick • Jan. 7, 2016 -
Oracle's AddThis acquisition bolsters its consumer behavior data
Oracle’s Data Cloud gets a boost of audience data after the acquisition of publisher audience platform AddThis.
By David Kirkpatrick • Jan. 6, 2016 -
Twitter debuts Conversational Ads format to spur brand engagement
Twitter’s new Conversational Ads format include call-to-action buttons and customizable hashtags to encourage user engagement.
By David Kirkpatrick • Jan. 6, 2016 -
Snapchat is creating an API for its ad partners
Snapchat’s soon-to-be API will make it easier to buy ads with more frequency and precision.
By David Kirkpatrick • Jan. 6, 2016 -
Time's Real Time social media ad product to launch with Volvo
The Real Time ad product will place brands next to Time’s trending social media content and access to Time's extensive social audience.
By David Kirkpatrick • Jan. 5, 2016 -
Deep Dive
5 stories from 2015 that captured marketing's attention
From social media companies making a splash to major marketing technology, here's a recap of some of the biggest stories from 2015.
By David Kirkpatrick • Jan. 5, 2016 -
Deep Dive
10 digital marketing trends to watch in 2016 and beyond
This year is all about consumer-focused marketing in a digital-first world. Here are the top 10 digital marketing trends to keep an eye on as we kick off the new year.
By Natalia Angulo • Jan. 4, 2016 -
Twitter is testing curated headlines – how the move will impact marketing strategies
Twitter may be heading toward an algorithm-driven model that would have an effect on organic reach of marketing tweets.
By David Kirkpatrick • Dec. 23, 2015 -
Mercedes-Benz is using direct messaging for a 'secret Santa' campaign
Given the emphasis on personalization and authenticity in marketing direct messaging might be an underutilized channel.
By David Kirkpatrick • Dec. 22, 2015 -
Deep Dive
16 insiders weigh in on digital marketing in 2016
From social media to personalization and augmented reality, these trends will shake the ad industry in the new year.
By Natalia Angulo • Dec. 22, 2015 -
Hearst and Reelio team up to create social media influencer networks
In an effort to corral social media influencers attractive to its advertisers, Hearst Corp. joined forces with video ad tech firm Reelio to create influencer networks.
By David Kirkpatrick • Dec. 22, 2015 -
Smartphone penetration hits 80%: Nielsen
Meanwhile, apps by Facebook, Google and Apple round out the top ten most popular apps in the U.S., according to Nielsen.
By David Kirkpatrick • Dec. 22, 2015 -
MailChimp's Serial podcast sponsorship is paying off
The Serial podcast is back, and MailChimp’s popular #MailKimp sponsorship spot is as well.
By David Kirkpatrick • Dec. 21, 2015 -
Deep Dive
3 social media marketing wins from 2015 – and what marketers can learn from them
During the past year, marketers saw a handful of campaigns go awry, but also gained ground on social advertising with effective branding and engagement initiatives.
By David Kirkpatrick • Dec. 21, 2015 -
Deep Dive
4 cringe-worthy marketing debacles from 2015
Not every marketing effort can be a success, that’s why there’s testing and optimization programs.
By David Kirkpatrick • Dec. 18, 2015 -
The Washington Post is actively refreshing its ad products
The Washington Post’s latest ad product, PostPulse, incorporates a brand’s media with a carousel that recommends Post content making the advertiser the reader’s "recommendation engine."
By David Kirkpatrick • Dec. 17, 2015 -
Star Wars mentions dominated Twitter pre-release
Brands that partnered with the new Star Wars movie benefitted from the film’s Twitter conversation dominance leading up to its release.
By David Kirkpatrick • Dec. 17, 2015 -
PayPal joins the Super Bowl party with 45-second spot
PayPal’s first-ever Super Bowl ad will run during the first quarter and will introduce its "global vision for the future of money."
By David Kirkpatrick • Dec. 16, 2015
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