GE leverages Instagram for interactive #DigitalSnowGlobe campaign

The industrial technology conglomerate has made a strong social push this year, including the launch of #DroneWeek on Periscope.

By Natalia Angulo • Dec. 15, 2015

SocialRank's new social media tool helps ID audience segments

Market Intel, the new social media tool from SocialRank, was created along with Publicis Groupe agency MRY.

By David Kirkpatrick • Dec. 15, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

How Trump's presidential bid could hurt the 'Trump' brand

As an increasingly polarizing presidential candidate, Donald Trump might be hurting his brand and business interests.

By David Kirkpatrick • Dec. 14, 2015

Facebook is starting to pitch marketers on the idea of VR campaigns

Facebook has already promoted 360 video as a form of virtual reality lite, and is now demonstrating how full-on VR via Oculus Rift could be used in marketing.

By David Kirkpatrick • Dec. 11, 2015

Twitter is testing Promoted Tweets to non-logged in users

By testing Promoted Tweets to people who aren’t logged-in, Twitter is finding a way to make money off users who aren’t even registered for the social platform.

By David Kirkpatrick • Dec. 11, 2015

Instagram's Marquee ads produce big lift for Michael Kors

Advertising recall jumped more than 20% in four countries on the ads. 

By Ian P. Murphy • Dec. 10, 2015

Gerber goes social to promote WiFi-enabled baby formula machine

Gerber’s year-long digital campaign for its latest high-tech baby formula machine will include Facebook, YouTube, Instagram, BabyCenter, Amazon and mom blogs.

By David Kirkpatrick • Dec. 10, 2015

Sponsored social was one of 2015's most effective ad strategies

Research from IZEA and Halverson Group found people were seeing around three sponsored social posts per day in 2015.

By David Kirkpatrick • Dec. 9, 2015

Pinterest scoops up The Hunt, Pext to lift its ads and commerce

Pinterest is banking on its newly-acquired team members from The Hunt and Pext to help bolster organic and promoted searches.

By David Kirkpatrick • Dec. 9, 2015

Marketers ignore Vine as new social video formats pop up

Twitter’s six-second video format Vine has been supplanted by brands like Facebook, Snapchat and YouTube that have been offering new video options.

By David Kirkpatrick • Dec. 8, 2015

The problem with luxury brands' Instagram strategies: paid ads

Lamborghini has found a home on Instagram. But now that Instagram has opened up advertising to all brands, the super-luxury automaker fears the noise could drown it out.

By Natalia Angulo • Dec. 7, 2015

4 strategies marketers should keep top of mind going into 2016

From the value of email to the influence of social media and mobile advertising, the year ahead stacks up to be a customer-centric space for digital marketers.

By David Kirkpatrick • Dec. 7, 2015

Movie marketers are using social apps like Whisper to reach millennials

Pixar ran a five-day campaign on mobile messaging app Whisper to market "The Good Dinosaur," and earlier this fall, Fox pushed a Sponsored Lens campaign for the new "Peanuts" film.

By David Kirkpatrick • Dec. 7, 2015

Twitter's 'Promoted Moments' ads reportedly cost $1 million

For now Twitter is only offering “Promoted Moments” ads as part of a $1 million bundle with “Promoted Trends.”

By David Kirkpatrick • Dec. 7, 2015

One-third of Super Bowl marketers to advertise online only: Study

Research from AdParlor found 60% of brands and agencies plan on advertising around the Super Bowl, and 33% plan on online only ads.

By David Kirkpatrick • Dec. 4, 2015

Mondelez taps Snapchat for TimeOut bar promotion that includes a $10K prize

Mondelez is running a multi-channel campaign featuring a Cadbury TimeOut bar in search of the most creative Snapchat post.

By David Kirkpatrick • Dec. 3, 2015

Why social media is so attractive for advertisers heading into 2016

Social media ad spending went up 45% from 2013 to 2014, and the mobile video ad trend is sure to push that figure even higher this year.

By David Kirkpatrick • Dec. 3, 2015

Publishers will finally be able to link to content outside Snapchat

In a welcome change for Snapchat’s Discover partners, they can now link to their content outside of the platform, such as on Twitter and Facebook.

By David Kirkpatrick • Dec. 2, 2015

Honda taps Twitter's Instant Win feature for its end-of-year marketing

Honda wants Twitter users to #OpenTheCheer with retweets to win instant prizes as well as the chance to win a new car.

By David Kirkpatrick • Dec. 1, 2015

Periscope is an untapped ad revenue source for Twitter

Marketers like the immediacy and urgency of Periscope, but so far Twitter hasn’t taken advantage of that interest.

By David Kirkpatrick • Dec. 1, 2015

20% of top-performing brands on Instagram mention deals: Study

Curalate research analyzing the top 1% of images by engagement rate found that a majority of the top-performing photos feature products within the context of environmental details.

By David Kirkpatrick • Dec. 1, 2015

3 'Cyber Week' takeaways for marketers

Promotions are being stretched out, Black Friday crowds are moving online, and mobile is having a big holiday season.

By Natalia Angulo • Dec. 1, 2015

10 Twitter accounts digital marketers should follow

Here's a list of 10 Twitter accounts to help you stay in the loop on the latest news, trends and more. 

By Natalia Angulo • Nov. 30, 2015

Snapchat snagged Apple's Beats for a Sponsored Lens

Beats ran a Black Friday Snapchat Sponsored Lens ad set to Drake’s music, becoming the first consumer brand with a campaign on the messaging apps' new ad offering.

By David Kirkpatrick • Nov. 30, 2015

Twitter has erased share counts from its social sharing buttons

Though Twitter announced dropping share counts from its social sharing buttons earlier this year, some publishers are dismayed it’s actually happened.

By David Kirkpatrick • Nov. 30, 2015