Kia looks to social media influencers for its Super Bowl marketing

Kia is using IBM’s Watson artificial intelligence software to identify social media influencers to amplify the reach and conversation around its Super Bowl TV spot.

By David Kirkpatrick • Feb. 3, 2016

Why influencer marketing has a metrics problem — and how we can solve it

Influencer marketing is a growing opportunity, but measurement challenges make it harder for marketers to buy in.

By Natalia Angulo • Feb. 1, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook names ex-CP+B CEO to its in-house agency

Andrew Keller, former CEO of Crispin Porter + Bogusky, has been hired to become the global creative director of Facebook’s in-house ad agency.

By David Kirkpatrick • Feb. 1, 2016

Snapchat may be getting into the app install ads space

Taking a cue from a successful Facebook ad unit, Snapchat is reportedly looking into adding app install ads to its mix, according to a repot by The Information.

By David Kirkpatrick • Jan. 29, 2016

Twitter is at a brand crossroads – can its new CMO help reboot it?

2015 was a rough year for Twitter between competition from social media cohorts to internal strife that has spread into this year. Will new CMO Leslie Berland be able reboot the brand?

By David Kirkpatrick • Jan. 28, 2016

Facebook users watch 100 million hours of video per day

Along with reporting almost $6 billion in revenue, Facebook also announced reaching 1.59 billion monthly users.

By David Kirkpatrick • Jan. 28, 2016

Twitter names former AmEx exec as new CMO

After a rough start to the week with a series of c-suite departures and a drop in its stock, Twitter has named American Express' Leslie Berland its new CMO.

By Natalia Angulo • Jan. 26, 2016

How Macy's measures the impact of brand ads on social media

The retailer's holiday campaign produced improvement in good feelings for the brand. 

By Ian P. Murphy • Jan. 26, 2016

Instagram is a hit with advertisers

Credit Suisse analyst predicts Instagram will top $3 billion in revenue this year, Fortune reports.

By David Kirkpatrick • Jan. 26, 2016

Unmetric Track lets brands keep tabs on competitors' social campaigns

Unmetric has released a new web app called Unmetric Track, which gives marketers the ability to keep up with brand competitors’ social media marketing.

By David Kirkpatrick • Jan. 26, 2016

How marketers are using Facebook's direct messaging apps

Even though Facebook Messenger and WhatsApp don’t allow for third-party advertising, brands are making use of the apps for marketing.

By David Kirkpatrick • Jan. 25, 2016

Twitter is introducing 30-second-plus pre-roll video ads

According to Digiday, Twitter is offering 30-second and longer video ads, a quantum leap from its previous six-second limit.

By David Kirkpatrick • Jan. 25, 2016

Snapchat's the most popular social platform for new ad campaigns: Study

Snapchat led all social media platforms as a new space for advertising, according to new research of U.S. senior ad buyers.

By David Kirkpatrick • Jan. 25, 2016

It's game on for brands with the new Facebook Sports Stadium

Facebook announced a new specialty hub within its platform – Facebook Sports Stadium – offering users a real-time community around sporting events.

By David Kirkpatrick • Jan. 22, 2016

Nielsen revamps TV ratings system, adds social media content

Nielsen’s new "Social Content Rankings" takes into account Facebook and Twitter conversations about TV shows.

By David Kirkpatrick • Jan. 21, 2016

Facebook is making additions to Lead ad unit, brings it to desktop

Even though Facebook Lead ads have been around for a few months, they are now available on desktop and mobile, and now have a context card tiles as an optional ad feature.

By David Kirkpatrick • Jan. 20, 2016

AB InBev bought 3 minutes of Super Bowl ads

AB InBev’s Super Bowl ads will feature Budweiser, Bud Light, Shock Top and Michelob Ultra.

By David Kirkpatrick • Jan. 19, 2016

Snapchat targets growth in older demographics

Already entrenched with millennials, the platform is now adding users 25 and up at a faster rate than 18-24 year-olds. The growth could help spur greater ad sales. 

By David Kirkpatrick • Jan. 15, 2016

Hot Pockets targets active millennial men in new campaign

The campaign is taking a digital approach to spread its new message and engage consumers with the brand.

By Carolyn Heneghan • Jan. 13, 2016

Snapchat is really catching up to Facebook in video views

Snapchat has a fraction of Facebook’s user base, but it gets almost as many video views, now counting seven billion daily views.

By David Kirkpatrick • Jan. 13, 2016

How Tiffany came to excel at Twitter

The jeweler is the top luxury brand on the platform, with 1.4 million followers. 

By Ian P. Murphy • Jan. 11, 2016

With LiveRail changes, Facebook puts priority on native and video

As Facebook's Audience Network hits its stride, with $250 million in ad spending in Q4 2015, the social titan announced its LiveRail ad server business will enter into a new phase of development.

By David Kirkpatrick • Jan. 8, 2016

GroupM is getting exclusive access to Fullscreen influencer data

The deal between Fullscreen and GroupM for exclusive access to influencer data is centered around YouTube creators.

By David Kirkpatrick • Jan. 7, 2016

Twitter said to be ready to turn it up to 10,000 (characters)

The expanded character limit may help the platform grow its user base and compete for ad dollars.

By Ian P. Murphy • Jan. 7, 2016

Why sponsored social should be part of your marketing playbook

According to the sixth annual "State of Sponsored Social" report by Izea and Halverson Group, consumers are noticing sponsored posts more than ever.

By David Kirkpatrick • Jan. 7, 2016