ANA members say third-party measurement should be 'table stakes'

In a survey of its members, the Association of National Advertisers found 97% believe all ad inventory should be measured by a third party.

By David Kirkpatrick • Nov. 25, 2015

Why Sephora is betting on Snapchat to boost app downloads during the holidays

Cosmetics retailer Sephora is advertising early Black Friday deals on Snapchat to drive app downloads.

By David Kirkpatrick • Nov. 25, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

How brands can use social media chatter to reach holiday shoppers

As the lines between the beginning and end of the holiday season continue to blur, advertisers are embracing new strategies to attract and activate target audiences at just the right moments.

By Natalia Angulo • Nov. 24, 2015

Creative freedom trumps pay for most social media influencers: Survey

Seventy-seven percent of U.S. influencers polled by Crowdtap cited creative freedom as the main factor that influences whether they work with a brand more than once, even topping competitive compensation.

By David Kirkpatrick • Nov. 24, 2015

Macy's and Target are ramping up their social media holiday marketing campaigns

Thanks to Facebook, which is helping marketers specifically target users engaged with the holidays, as well as other social platform's holiday ad offerings, retailers are turning up their social media advertising this season.

By David Kirkpatrick • Nov. 24, 2015

Marketers can finally target ads on Snapchat with new 'audience bundles'

Separately, Snapchat's latest live video feature, Story Explorer, is set to roll out to New York and Los Angeles initially.

By David Kirkpatrick • Nov. 24, 2015

Facebook's latest targeting segment: Holiday shoppers

Facebook’s holiday shopping ad target segment will run from Thanksgiving to New Year’s Day.

By David Kirkpatrick • Nov. 23, 2015

Snapchat ad campaigns are reportedly up to $600K cheaper this year

However, marketers working with YouTube, Vine and Instagram influencers get performance reports, those working with Snapchat are relying on screenshots of that influencer’s personal metrics screen.

By David Kirkpatrick • Nov. 23, 2015

Snapchat is sniffing for political ad dollars

Snapchat has a pretty good campaign pitch for political advertisers – two-thirds of its millions of millennial users are potential voters.

By David Kirkpatrick • Nov. 20, 2015

Sports marketers bring brief, impactful content to life on Vine

Sports marketers are using the fast-loop video app Vine for everything from a highlight reel to crowd shots.

By David Kirkpatrick • Nov. 20, 2015

Sales of Wal-Mart's Patti LaBelle pies skyrocket after viral video

Singer James Wright's video is not the stuff of corporate marketing, yet it's a marketer’s dream: fun and hugely effective.

By Daphne Howland • Nov. 19, 2015

The final push: A guide to holiday marketing

With the Black Friday and Cyber Monday rushing toward us, here are some last-minute tips you can add to your holiday marketing this year.

By David Kirkpatrick • Nov. 19, 2015

Black Friday social chatter up 20% over last year: Salesforce

Salesforce Marketing Cloud's Social Studio team is tracking conversations on social media ahead of the Black Friday shopping holiday weekend, and with less than two weeks to go, mentions are up 20% over last year.

By Natalia Angulo • Nov. 18, 2015

Coca-Cola looks beyond traditional social media for Journey's growth

As Facebook's referral traffic for publishers declines, Coca-Cola is looking to "alternative publishing environments," Doug Busk, Coca-Cola's director of digital and social media communications, told Digiday.

By Carolyn Heneghan • Nov. 17, 2015

In time for the holidays, YouTube makes Shopping ads available to all

The holidays came early for advertisers: TrueView for Shopping and Shopping ads on YouTube are now both available in AdWords.

By David Kirkpatrick • Nov. 17, 2015

Snapchat to add the Wall Street Journal to its Discover portal

In a somewhat surprise move for both parties, the Wall Street Journal is set to become the newest Snapchat Discover channel.

By David Kirkpatrick • Nov. 16, 2015

Publishers want Facebook to make ad changes with Instant Articles

Facebook’s Instant Articles publisher partners say they aren’t getting their expected ad revenue.

By David Kirkpatrick • Nov. 16, 2015

How AvatarLabs created the first Snapchat 'Sponsored Lens' ad

To promote the "Peanuts Movie," 20th Century Fox ran the first ever Snapchat "Sponsored Lens" campaign and Marketing Dive has the inside scoop on how creative firm AvatarLabs built the ad.

By David Kirkpatrick • Nov. 16, 2015

6 advertisers are already testing Facebook's updated 360-degree videos

Facebook on Thursday pushed out an update to 360-degree video making it viewable on the web, Android and iOS devices.

By David Kirkpatrick • Nov. 13, 2015

I am 'NPR Chicken.' Here's how I got 1,200 Twitter followers in 2 days

A few lessons on how to capture lightning in a bottle — and why that lightning must be handled carefully.

By Randy Lilleston • Nov. 12, 2015

Bloomingdale's apologizes for holiday ad that some say suggests 'date rape'

The Bloomingdale’s ad in question features a man and woman with the tagline "Spike Your Best Friend’s Egg Nog When They’re Not Looking."

By David Kirkpatrick • Nov. 12, 2015

Snapchat now offers call-to-action ad unit

Snapchat’s new ad unit requires users to swipe up to view a campaign, in this case, a full trailer for the Activision game "Call of Duty: Black Ops 3."

By David Kirkpatrick • Nov. 12, 2015

Facebook's Notify app is out, ready to take over users' home screens

Notify, the standalone app from Facebook that launched Wednesday, is Facebook’s latest move to become the go-to resource for news updates.

By David Kirkpatrick • Nov. 12, 2015

Instagram gives 40 martech firms stamp of approval with Partner Program

Instagram’s new Partner Program officially endorses 40 marketing tech companies in three categories: ad tech, community management and content marketing.

By David Kirkpatrick • Nov. 11, 2015

Facebook referral traffic to top 30 publishers plunges 32% since January

Facebook’s referral drop off is even more significant among its top 10 publishers, down almost 43% this year.

By David Kirkpatrick • Nov. 11, 2015