Social media winners? Media and entertainment

Research by SocialFlow found media and entertainment companies are excelling in their Facebook reach.

By David Kirkpatrick • July 6, 2015

Instagram is rapidly increasing its social reach

According to eMarketer, Instagram is poised to reach almost 56% of the social media audience by 2019.

By David Kirkpatrick • July 6, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook changes logo, reveals video ad revenue sharing plans

Key differences in the new Facebook logo? More white space and a rounded "a."

By David Kirkpatrick • July 2, 2015

Senior-level marketers aren't totally sure about social media

One recent survey found 39% of senior marketing executives believe social media metrics aren’t useful.

By David Kirkpatrick • July 2, 2015

Eight percent of Instagram accounts are run by bots

After Instagram purged millions of fake accounts last year, around 8% are still controlled by bots.

By David Kirkpatrick • July 2, 2015

Facebook is testing video ad pricing models

Advertisers can choose to pay once the auto-play video comes into view or after it plays for at least 10 seconds.

By David Kirkpatrick • July 1, 2015

Apple zigs quietly onto music streaming scene via social media

The California company's new social media campaign is a new page in the Apple playbook.

By David Kirkpatrick • July 1, 2015

Facebook tweaks newsfeed with an increased emphasis on video

The latest Facebook News Feed algorithm to serve more videos users want to see

By David Kirkpatrick • June 30, 2015

Twitter's global brand strategy head talks real-time event marketing

Taking advantage of real-time events -- such as the Super Bowl -- is a goal, and challenge, for marketers.

By David Kirkpatrick • June 29, 2015

Vice talks BofA's multi-channel video and Pinterest push at Cannes

The campaign included a series of videos Vice created for Bank of America and promoted on Pinterest

By David Kirkpatrick • June 26, 2015

Facebook's Instant Articles feature about to go live

Publishers are prepping to take advantage of the new content distribution outlet.

By David Kirkpatrick • June 26, 2015

Under Armour wins sole Cyber Grand Prix at Cannes

The multi-channel campaign included a TV spot with Gisele Bundchen and pulled in real-time comments from social media

By David Kirkpatrick • June 25, 2015

Instagram expands search capability

The social media platform updated its app to make it easier for users to find real-time content, and potentially, for marketers to engage with consumers.

By David Kirkpatrick • June 24, 2015

ShopStyle is leveraging Snapchat for e-commerce

The shopping search engine and sales aggregator is using Snapchat influencers to drive traffic to its site.

By David Kirkpatrick • June 24, 2015

Snapchat, Facebook and Microsoft aim to wow at Cannes Lions

This week’s advertising festival provides brands plenty of marketing opportunities.

By David Kirkpatrick • June 23, 2015

Facebook is ramping up its video outreach

The social media platform is making inroads into YouTube, the video leader.

By David Kirkpatrick • June 23, 2015

Twitter is making it easier to find products and places

The social media platform is testing user-friendly ideas that should help streamline marketing efforts.

By David Kirkpatrick • June 22, 2015

Nestle runs first branded Periscope video stream campaign

Sunday’s summer solstice provided the theme for Nestle's marketing foray into Twitter’s video stream app.

By David Kirkpatrick • June 22, 2015

LinkedIn relaunches Pulse with a completely new business app

The new digital business news digest is focused on delivering personalized content to users from within their industries.

By David Kirkpatrick • June 19, 2015

Twitter reaches out to the casual user with big live events push

Twitter's “Project Lightning” will provide curated feeds on major events, such as the Oscars, and breaking news.

By David Kirkpatrick • June 19, 2015

Pinterest is making e-commerce and advertising moves

The social media platform is offering ads in the form of “buy it” promoted pins.

By David Kirkpatrick • June 19, 2015

Facebook upgrades Ads Manager and Power Editor tools

The revamped Facebook ad tools give marketers more access to data.

By David Kirkpatrick • June 19, 2015

Barbie brand gets digital marketing makeover

After recently unveiling a new Barbie line, parent company Mattel looks to boost the doll's pop culture presence through digital marketing.

By Natalia Angulo • June 18, 2015

Twitter launches autoplay video and GIFs for all users

The move addresses advertising revenue concerns after a poor Q1 earnings report.

By David Kirkpatrick • June 17, 2015

The digital age has given millennials 'early on-set nostalgia'

Social media has helped bring on early signs of nostalgia among millennials, and brands are capitalizing on the generation's fondness for the past.

By Wendy Parish • June 16, 2015