Social Media: Page 219
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Ice Bucket Challenge, ‘Like a Girl’ take top honors at Facebook creative awards
Out of the nearly 3,000 entries, Facebook selected the winners for its Blue Award, this year going with more creative campaigns.
By Wendy Parish • June 16, 2015 -
FTC’s endorsement guide update hints at stricter rules for social media marketers
The FTC updated its “What People Are Asking” page for endorsement requirements for the first time since 2010, which could mean stricter enforcement on social media disclosures.
By Wendy Parish • June 15, 2015 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Facebook adds ‘time spent’ as factor for news feed algorithm
After finding that not all posts will garner the same attention from users, Facebook is adding time spent (in addition to liking, commenting and sharing) to its algorithm for posts it shows users.
By Wendy Parish • June 15, 2015 -
Twitter scratches 140-character limit on direct messages
The changes to the direct messaging character limit are slated to take effect in July.
By Wendy Parish • June 12, 2015 -
Twitter CEO Dick Costolo is stepping down, effective July 1
Twitter’s CEO Dick Costolo will step down on July 1, the micro-blogging site said on Thursday. Board chairman Jack Dorsey will take on the chief executive position on an interim basis.
By Natalia Angulo • June 11, 2015 -
New Twitter ad feature targets users based on installed apps
The new tool, “installed app category targeting,” allows app developers to target users that have downloaded similar apps.
By Wendy Parish • June 11, 2015 -
How Apple News and Facebook Instant Articles stack up
Both services seem aimed to repairing relationships with publishers.
By Wendy Parish • June 10, 2015 -
More Facebook Instant Articles are coming
After initial testing Facebook Articles have gone quiet, but sources say more are coming at the end of the month.
By Wendy Parish • June 9, 2015 -
Where are the CMOs on Twitter?
Less than 1/3 of the top 100 global brands on Interbrand’s list have CMOs that actively participate on Twitter.
By Wendy Parish • June 5, 2015 -
Coke gets on a first-name basis with fans in new Twitter campaign
Coca-Cola is getting a little more personal with it’s new campaign that uses Tailored Audiences to call out users on Twitter by name.
By Wendy Parish • June 5, 2015 -
Brands see huge jump in Twitter mentions after FIFA president resigns
Budweiser sees 525% spike in mentions following Sepp Blatter’s resignation from FIFA, predominantly due to a clip from “Last Week Tonight With John Oliver” in which Oliver challenged brands to help oust the now ex-FIFA president.
By Wendy Parish • June 3, 2015 -
Hotels.com finds way to break through muted Facebook video ads
The popular hotel booking brand utilizes subtitles, sign language and creativity to make ads that work with or without sound.
By Wendy Parish • June 3, 2015 -
Pinterest pivots into e-commerce with ‘Buy It’ pins
A “Buy It” button is coming to Pinterest by the end of the month, as the picture-pinning site pivots into e-commerce.
By Wendy Parish • June 3, 2015 -
Instagram improves ad targeting, plans expansion to all brands
Instagram will open up its ad platform from a handful of selected advertisers to all businesses.
By Wendy Parish • June 3, 2015 -
Brands attempt to decode emoji social conversations
Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.
By Wendy Parish • June 2, 2015 -
Twitter’s new ‘Official Partner Program’ offers resource for businesses to manage social
The new program is a merger of Twitter’s existing Certified Program and it’s Marketing Platform Partner Program to help businesses use the social media network to better reach customers.
By Wendy Parish • June 2, 2015 -
Bud Light makes its Snapchat debut among the 21-and-over crowd
Bud Light is launching “age-gated” ads on Snapchat -- the first alcohol brand to do so on the messaging service -- that will only reach the 21-and-over crowd.
By Wendy Parish • June 1, 2015 -
Facebook embraces the animated gif, but makes marketers wait
Facebook is finally supporting animated gifs, shedding its title as the last of the major social networks to support the short-loop videos. The feature is not yet available for marketers, however.
By Wendy Parish • June 1, 2015 -
Meet Auto Amplify: Twitter’s answer to programmatic video ad buying
Twitter’s Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.
By Wendy Parish • May 29, 2015 -
Instagram’s ‘carousel ads’ set for global debut
The freshly-launched ad unit will become available to businesses on Instagram in the United Kingdom, Canada, Australia, Germany, France and Brazil starting June 1.
By Wendy Parish • May 29, 2015 -
Google exec on how to reach millennial B2B buyers: Change
Speaking at BMA15, Google’s Jim Lecinski told B2B marketers that to reach the millennial audience, they need to “change [their] game.”
By Wendy Parish • May 29, 2015 -
Introducing: Twitter’s ‘Audience Insights’
Twitter’s new feature offers marketers deeper insight into audience analytics, including demographics, interests and purchasing behavior, among other categories.
By Wendy Parish • May 28, 2015 -
Snapchat hires Fox exec to boost original content
Snapchat’s CEO reveals the app is working on a self-serve ad platform, with the hope of making it easier for “brands to be brands.”
By Wendy Parish • May 27, 2015 -
New tool helps brands spot logos in social media
Eighty-five percent of posts containing images of logos contain no text relevant to the brand, and are therefore invisible when it comes to tracking media mentions.
By Wendy Parish • May 26, 2015 -
Tinder tests out marketing partnership with EDM artist Zedd
Popular dating app Tinder is getting into the music business, offering users that “swipe right” the chance to receive discount links fo rmusic artist Zedd’s new album as part of a fresh marketing campaign.
By Wendy Parish • May 22, 2015
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