Pinterest introduces 'Marketing Developer Partners'

The social site will open up API access to select social media management platforms. 

By Wendy Parish • April 28, 2015

Snapchat encourages brands to adopt vertical video

The app wants companies to create vertical shots to better align with typical mobile use. 

By Wendy Parish • April 26, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

7 secrets to engaging employees in company social media strategy

Employers have a team of resources just waiting to be tapped. 

By Wendy Parish • April 26, 2015

Facebook's 'Anthology' to pair advertisers with digital media partners

The new program aims to help brands improve their original video content. 

By Wendy Parish • April 23, 2015

Should YouTube be worried about Facebook's 4B daily video views?

The social media site's numbers have jumped 1 billion since January and quadrupled since September. 

By Wendy Parish • April 23, 2015

Mind over marketing: 3 psychological studies that could help your social strategy

Advertising professionals need to understand the nuances of human behavior, both on and offline.

By Wendy Parish • April 22, 2015

Facebook's latest algorithm change could affect publishers

The tweaks will give more weight to friends' posts over those from publishers or brands. 

By Wendy Parish • April 21, 2015

Twitter's new DM feature could open the door to spam

The direct message option has created concern about brands alienating users. 

By Wendy Parish • April 20, 2015

Facebook triples amount of fake likes blocked before reaching Pages

The announcement boasts the social giant's claim that it is winning the battle against fraudulent activity. 

By Wendy Parish • April 20, 2015

Twitter hopes homepage redesign will drive new user growth

Non-logged in users will now be met with a topics page that leads to public tweets. 

By Wendy Parish • April 16, 2015

Global social media ad spending to rise 33% this year

eMarketer predicts the total will hit almost $23 billion by the end of 2015. 

By Wendy Parish • April 16, 2015

Tumblr introduces 'Sponsored Day' ad

The new spot leaves advertising posts at the top of users' screens for 24 hours. 

By Wendy Parish • April 16, 2015

Logo lunacy: Internet shifts campaign image criticism to Marco Rubio

Twitter users quickly pointed out the design fails to include Alaska and Hawaii. 

By Wendy Parish • April 15, 2015

Means to a trend: Brands that successfully capitalized on pop culture

Taking advantage of hot topics can have huge, but often fleeting, results for marketers.

By Wendy Parish • April 15, 2015

LinkedIn's new Elevate app empowers employees to share company content

The program offers tracking tools to measure the effectiveness of social shares. 

By Wendy Parish • April 14, 2015

Hillary Clinton's campaign logo faces negative Internet reactions

Twitter was immediately abuzz with criticism of the design.

By Wendy Parish • April 14, 2015

Twitter rumored to be urging celebrities, publishers to switch from Meerkat

The aggressive tactics by the social media site further heat up the live-streaming rivalry.

By Wendy Parish • April 13, 2015

Social media, blogs have little impact on B2B buying process: Survey

Buyers report a large disconnect between what information they need and what vendors provide. 

By Wendy Parish • April 10, 2015

Teens haven't unfriended Facebook yet

A new Pew Research Center study contradicts previous reports about the abandonment of the social media site.

By Wendy Parish • April 10, 2015

How LinkedIn's major purchase of Lynda.com could benefit marketers

The acquisition of the online education site will offer new data and insight opportunities.

By Wendy Parish • April 9, 2015

Networks, creators bend Facebook's rules for branded video

However, the social media giant doesn't seem to be reprimanding the violators.

By Wendy Parish • April 9, 2015

Nearly 10% of all Twitter is spam: Report

Brands suffer the most from the false accounts, which can make up over 75% of their conversation on the site.

By Wendy Parish • April 9, 2015

Marketers will use Facebook video more than YouTube in 2015

A new Mixpo study shows 87% of marketers plan to run ads on Facebook video, over the 81.5% on YouTube. 

By Wendy Parish • April 8, 2015

Twitter adds long-awaited 'retweet with comment' feature

The new option will allow for 116 characters in the reply. 

By Wendy Parish • April 8, 2015

Brands experiment with new Instagram carousel ads

Old Navy, Samsung, Showtime, and Banana Republic were among the first to try out the multi-photo advertisements. 

By Wendy Parish • April 8, 2015