Social Media: Page 220
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Spotify reveals more about video plans
The online music streaming service has announced partnerships with ESPN, NBC, Conde Nast, and Comedy Central, as it attempts to lure listeners to watch music videos, too.
By Wendy Parish • May 21, 2015 -
Kik video helps K-Swiss make a comeback
Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos.
By Wendy Parish • May 21, 2015 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Twitter opens objective-based ads to all advertisers
Twitter has opened up objective-based ads to all advertisers, giving them the option to only pay for specific engagement -- an effort the social media network says has helped cut costs for marketers.
By Wendy Parish • May 21, 2015 -
Are dating apps the next ad frontier?
Campaign costs have gone from hundreds of dollars to thousands as brands flock to mobile dating apps in the hopes of having consumers swiping right for their ads.
By Wendy Parish • May 20, 2015 -
Tweets will now pop up in your mobile Google Search
Twitter and Google inked a partnership that back real-time elements to Google Search with tweets now directly cropping up on users' mobile search results.
By Wendy Parish • May 20, 2015 -
Facebook eyes games for Messenger app
The social media network is looking to adding games to its suite of products on its Messenger app -- an area that is likely to unlock new marketing opportunities.
By Natalia Angulo • May 19, 2015 -
Pinterest reveals new ad products for Promoted Pins platform
The social content curation network on Tuesday unveiled a series of ad solutions expected to launch this summer including a new Cinematic Pin. Pinterest also named Tim Kendall as its first general manager of monetization.
By Natalia Angulo • May 19, 2015 -
Messaging app Kik making moves to expand publishing, brand deals
Canadian-based messaging app Kik is making moves to heavily expand its publishing and brand opportunties, and has hired a former agency CEO to build Kik Services.
By Wendy Parish • May 19, 2015 -
T-Mobile pulls 'Promoted Trend' after #NeverSettleForVerizon backfires
Consumers called out T-Mobile over its #NeverSettleForVerizon ad campaign, but T-Mobile is far from the first brand to pay a hefty price for Prompted Trend ads and see the plan unravel.
By Wendy Parish • May 15, 2015 -
How 70 cents could be better than $1 for publishers on Facebook
Brands may have better success with Instant Articles if they let Facebook take the reins.
By Wendy Parish • May 15, 2015 -
Retrieved from McDonald's on November 26, 2012
Resurrected McDonald's Hamburglar's first Twitter video falls flat
The social media effort included a prolonged joke about the character's nagging wife.
By Wendy Parish • May 14, 2015 -
Ahalogy startup raises $8M to help brands manage Pinterest presence
The company provides software to more than 1,000 publishers and 40 marketers, including Kraft, Hallmark, and Pepsi.
By Wendy Parish • May 14, 2015 -
New Facebook ads offer option to call businesses directly
The function is an element of Facebook's "local awareness" initiative.
By Wendy Parish • May 13, 2015 -
Facebook brand engagement thrives despite drop in organic reach
Simply Measured found that companies experienced a 43.5% increase in engagement on the social media site in the past year.
By Wendy Parish • May 13, 2015 -
BuzzFeed, New York Times pioneer Facebook 'Instant Articles' launch
Nine publishers are part of a new pilot program that hosts content directly on the site.
By Wendy Parish • May 13, 2015 -
Watch out Google: Facebook pilots mobile link search feature
Add a Link makes it easier for users to share content without leaving the social app.
By Wendy Parish • May 12, 2015 -
Snapchat vies for political ad dollars
The company poached Google ad exec Rob Saliterman to run the division's sales team.
By Wendy Parish • May 12, 2015 -
Deep Dive
LinkedIn lesson: 5 useful features marketers might be missing
Both recent additions and standard options are underused by ad professionals.
By Wendy Parish • May 11, 2015 -
Twitter bets on alternative ad strategy for Vine, Periscope
Instead of using traditional methods, the social media site will call on recently acquired Niche to help build up its revenue stream.
By Wendy Parish • May 8, 2015 -
Publishers on LinkedIn now have analytics
Detailed insight on post engagement now available through dashboard being rolled out today.
By Wendy Parish • May 8, 2015 -
Snapchat banking on video ads for 2 cents a view
Brands now have the option of 10-second video ads on the popular app.
By Wendy Parish • May 8, 2015 -
Facebook native ads get a boost with Audience Network upgrades
Facebook introduced a new template, a native ad manager, and horizontal scrolling.
By Wendy Parish • May 7, 2015 -
Twitter CFO puts marketing team under his domain
Finance chief Anthony Noto moves the marketing team under his jurisdiction from the product team.
By Wendy Parish • May 7, 2015 -
Mobile Facebook users could take more control over News Feed
A test allows mobile users to override Facebook's algorithm to see more from chosen friends, pages.
By Wendy Parish • May 7, 2015 -
Is the McDonald's Hamburglar a hipster now?
The updated icon is confusing the Internet.
By Wendy Parish • May 6, 2015
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