CMOs reallocate budgets, concentrating dollars on digital

Research out of Duke University found CMOs are planning on spending more on their social, mobile and analytics efforts over the next year.

By David Kirkpatrick • Aug. 26, 2015

Influencer-centric campaigns are a boon for marketers

Earned media value from influencers was 1.4 times higher in the first half of 2015 as compared to 2014’s yearly average.

By David Kirkpatrick • Aug. 26, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

SEC quizzes Twitter on engagement metrics

Twitter dropped timeline views as its main engagement metric, and the Securities and Exchange Commission (SEC) regulators asked the company about replacements in an annual review.

By David Kirkpatrick • Aug. 25, 2015

Google, Facebook and Twitter are bridging the mobile ad, reader gap

There is a "mobile gap" between the number of readers compared to ad revenue, but three players – Facebook, Google and Twitter – have bridged that gap.

By David Kirkpatrick • Aug. 25, 2015

Facebook to allow brands to use animated GIFs

Changing a longstanding policy, Facebook began allowing users to post GIFs in May and is now letting marketers in on the looping, animated fun.

By David Kirkpatrick • Aug. 24, 2015

Google officially adds tweets to desktop searches

Just as tweets go live in Google searches, the Internet giant is also reportedly testing video ads in search results.

By David Kirkpatrick • Aug. 24, 2015

Snapchat set to add Mashable and Vox.com to the Discover roster

While Mashable and Vox.com are set to join Snapchat Discover, there’s no timeline for the addition or word of which current publishers will be replaced.

By David Kirkpatrick • Aug. 24, 2015

Twitter is now selling autoplay video ads in third-party apps

Twitter is expanding its ad reach to non-users selling promoted tweets and videos on the Twitter Audience Platform to third-party apps.

By David Kirkpatrick • Aug. 21, 2015

Shopify and AdRoll join forces on e-commerce retargeting integration

Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.

By David Kirkpatrick • Aug. 21, 2015

Old Spice challenges Imgur's male millennial users to 'GIF-off'

Old Spice is one of the first brands to tap into Imgur’s 150 million male millennials sharing images on what's been called the male-alternative to Pinterest.

By David Kirkpatrick • Aug. 20, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015

Facebook makes performance metrics easier to find for Page admins

The social network also pulled ahead of Google again in terms of traffic referrals, Parse.ly data shows.

By David Kirkpatrick • Aug. 19, 2015

Pinterest poaches Twitter talent

Pinterest has hired Nipoon Malhorta away from Twitter’s brand advertising product team.

By David Kirkpatrick • Aug. 18, 2015

Facebook and Twitter are dominating real-time video streaming

Edging out smaller competition such as Meerkat, Twitter and Facebook are taking control of live video streaming.

By David Kirkpatrick • Aug. 18, 2015

Indianapolis Colts are first NFL team to run a campaign on Kik

Seeking to reach its teenage fan base, the Indianapolis Colts ran the first NFL campaign on messaging app Kik.

By David Kirkpatrick • Aug. 18, 2015

Refinery29 debuts 'Here and Now' to boost brands' access to influencers

Refinery29’s new influencer network, Here and Now, will allow marketers to tap into YouTube, Pinterest and Instagram talent.

By David Kirkpatrick • Aug. 17, 2015

Marketers tackle the brave new vertical video world

With platforms including Periscope, Snapchat, Meerkat and even YouTube embracing vertical video, marketers are going to have to adapt with creative solutions.

By David Kirkpatrick • Aug. 14, 2015

How social media-wary B2B brands can take on the medium

For B2B marketers shying away from social media, here are some tactical ideas along with two real world examples to help you take full advantage of those channels.

By David Kirkpatrick • Aug. 14, 2015

Influencers are helping Capital One reach millennials on Instagram

Capital One turned its "What’s in your wallet" campaign over to three Instagram influencers, and it's shaping up to be advertising success.

By David Kirkpatrick • Aug. 13, 2015

Facebook is developing a mobile news app

Seemingly looking to gain inroads into Twitter’s wheelhouse, Facebook is creating a standalone app to deliver breaking news.

By David Kirkpatrick • Aug. 13, 2015

So far Snapchat's Discover ads are disappointing

Snapchat launched its Discover portal for publishers in January, but eight months in, it is only averaging two-and-half ads per day.

By David Kirkpatrick • Aug. 13, 2015

Bigcommerce debuts social media-specific automated product ads

The e-commerce platform provider launched an advertising tool for  Facebook and Twitter, which it believes can help merchants boost ROI.

By Natalia Angulo • Aug. 12, 2015

Per Twitter's ad exchange data, programmatic is getting personal

Twitter dug into its MoPub ad exchange data and found out marketers fare best when they get personal with programmatic platforms.

By David Kirkpatrick • Aug. 12, 2015

Facebook expands video ads to third-party apps

Facebook is prepped to dramatically increase its $2.9 billion mobile ad haul from Q2.

By David Kirkpatrick • Aug. 12, 2015

Instagram poses an attractive bet for fashion and beauty brands

Instagram is a key social media platform for fashion brands and a driver of ad revenue for parent company Facebook.

By David Kirkpatrick • Aug. 12, 2015