Social Media: Page 221
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Hostess hits a home run with its 'touchdown' tweet for MLB's opening day
The snack brand's intentional sports terminology mistake inspired immediate Twitter engagement.
By Wendy Parish • April 7, 2015 -
Men can browse Pinterest embarrasment-free with bank's "Man-O-Flage" plugin
Colorado's FirstBank wants men to feel comfortable searching for home improvement ideas on the female-dominated site.
By Wendy Parish • April 7, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Who is winning the real-time video race—Meerkat or Periscope?
A recent Quartz report says it may be too close to call.
By Wendy Parish • April 6, 2015 -
HBO replies to 3-year-old tweets about standalone subscription service
Users tweeting with the hashtag #takemymoneyHBO may finally get their wish.
By Wendy Parish • April 6, 2015 -
Deep Dive
How to successfully integrate social and email marketing
Both avenues have a pivotal role in strategic campaigns.
By Wendy Parish • April 6, 2015 -
Twitter tests new carousel, profile ads
Some styles recently implemented by the social media site have already been put in place by competitors like Pinterest and Instagram.
By Wendy Parish • April 2, 2015 -
Pinterest hits 50 billion pins
The social site celebrated its fifth birthday by sharing promising stats.
By Wendy Parish • April 1, 2015 -
Twitter introduces real-time search and filtering tool Curator
The new service offers publishers the ability to find relevant content to share from the social site.
By Wendy Parish • April 1, 2015 -
Defying ban, Facebook offers deals to Chinese advertisers
The site's 1.39 billion global users are enough to convince some brands to take the risk.
By Wendy Parish • March 31, 2015 -
Scientology's counter-campaign to 'Going Clear' backfires
The church launched an online effort to persuade followers to avoid the HBO documentary.
By Wendy Parish • March 31, 2015 -
Big brands slow to adopt Meerkat, Periscope
Despite the popularity of the apps among celebrities, larger companies are still waiting to dive into live streaming territory.
By Wendy Parish • March 27, 2015 -
Twitter takes on Meerkat with Periscope app
The software will let users replay their live streams, a feature not currently offered by its competitor.
By Randy Lilleston • March 26, 2015 -
Facebook introduces 'Messenger for Business'
The new platform seeks to reinvent how businesses communicate with users.
By Wendy Parish • March 25, 2015 -
Facebook in talks to host news content
The New York Times, Buzzfeed, and National Geographic are predicted to be the first publishers to test the new approach.
By Wendy Parish • March 24, 2015 -
Deep Dive
Bracket breakouts: 5 campaigns that are dominating March Madness
Buffalo Wild Wings and Pizza Hut are among the brands successfully capitalizing on the tournament's buzz.
By Wendy Parish • March 24, 2015 -
Brands take advantage of new Instagram Layout app
Victoria's Secret and Sephora created collage posts the first day of the launch.
By Wendy Parish • March 23, 2015 -
Twitter tests autoplay video with iPhone, iPad users
The experiment comes after rival Facebook found success with the feature.
By Wendy Parish • March 23, 2015 -
Pinterest offers insight to 'Pinnability' algorithm
The best Pins for users could also offer better targeting for advertisers.
By Wendy Parish • March 22, 2015 -
Brands jump into March Madness Twitter frenzy
After upsets in the early games, companies like Pizza Hut and Nationwide used the social media conversation to their benefit.
By Wendy Parish • March 19, 2015 -
Bud Light's St. Patrick's Day tweet stirs controversy
Followers were not amused with the company account's joke alluding to consent.
By Wendy Parish • March 17, 2015 -
New Bitly links will open directly into apps
The company promises to drive more traffic to apps and offer better insight for clients.
By Wendy Parish • March 17, 2015 -
Jameson unveils first 3D video ad for Facebook and Instagram
The whiskey company serves up a digital shot to its followers.
By Wendy Parish • March 16, 2015 -
CMOs reveal shifting views on social media
A new report found that check-in apps are out, and LinkedIn is in.
By Wendy Parish • March 15, 2015 -
Tinder marketing stunt at SXSW: Brillant or deceptive?
Marketers for a new sci-fi movie created a robot on the app who many believed was human.
By Wendy Parish • March 15, 2015 -
Say goodbye to Facebook ads for products you already purchased
The acquisition of an of e-commerce search engine will help the site eliminate unnecessary targeted ads.
By Wendy Parish • March 15, 2015
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