The biggest loser in Facebook 'like' purge: Etsy

The brand lost 99.99% of its followers due to a glitch by the social media giant. 

By Wendy Parish • March 13, 2015

New social network boasts ad model that pays users

"8" will allow members to post ads on their own profiles and earn 80% of revenue generated from the content. 

By Wendy Parish • March 12, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Instagram filters can reveal fashion retailers' hidden messages

Ted Baker offers users the chance to win prizes for deciphering content within photos on the app. 

By Wendy Parish • March 12, 2015

The joke all brands need to stop making on Twitter

Companies recycled the same theme in an attempt at joining Wednesday's #5worddealbreakers trend.

By Wendy Parish • March 11, 2015

Instagram surpasses Facebook as brand favorite

A new study shows that more companies are choosing the photo sharing app because their posts are guaranteed to end up in users' feeds.

By Wendy Parish • March 11, 2015

Facebook's new 'Topic Data' offers marketers anonymous audience insight

The information, however, will only be available to companies partnered with DataSift, the creator of the application's interface. 

By Wendy Parish • March 10, 2015

Facebook's 'Creative Accelerator' helps brands reach global mobile users

Representatives from the program work with companies to develop ads for devices with slower connections.

By Wendy Parish • March 10, 2015

Should marketers pay attention to Meerkat?

Some publishers and brands have utilized the app to push live video broadcasts. 

By Wendy Parish • March 9, 2015

Study: Twitter activity corresponds with neurological activity during TV shows

A Nielsen report found a 79.5% correlation between the two factors.

By Wendy Parish • March 9, 2015

Companies experiment with monetizing native Facebook video

With video views exploding on the social media site, brands are scrambling to find ways to make them profitable.

By Wendy Parish • March 8, 2015

Tumblr's Creatrs Network reports positive stats

The in-house group pairs popular creative influencers with brands looking to run campaigns on the site. 

By Wendy Parish • March 6, 2015

Warning: Your brand's Facebook page will likely see a drop in likes

The total tally will no longer include accounts that have been manually deactivated or "memorialized."

By Wendy Parish • March 5, 2015

Twitter introduces 'partner audiences' for off-site targeting

Big data from marketing partners Acxiom and Datalogix will allow the social media site to offer advertisers 1,000 audience segment options. 

By Wendy Parish • March 5, 2015

Latest addition to Pinterest ads: targeting and animation

A test phase will offer more granular marketing options, expanding from the site's initial 30 categories. 

By Wendy Parish • March 4, 2015

Instagram introduces carousel ads, clickable links

With the new live URLs, it will be much easier for advertisers to calculate ROI.

By Wendy Parish • March 4, 2015

Could Line be the next big app in the U.S.?

According to the messaging app, invested brands are seeing substantial returns.

By Wendy Parish • March 4, 2015

Could Google+ be over as we know it?

Hangouts, photos, and social streams could become separate areas. 

By Wendy Parish • March 2, 2015

Twitter video now able to embed directly on websites

Giving even more shelf life to tweets, embedded videos can now appear on sites without the original tweet.

By Wendy Parish • March 2, 2015

4 modern day marketing faux pas

Digital marketing can be a jungle—make sure you aren't making any of these avoidable mistakes.

By Wendy Parish • March 2, 2015

Strippers may have cracked the code for making money on Snapchat

Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries. 

By Wendy Parish • March 1, 2015

Social media marketers jump on "llama drama"

Our hits and misses on Twitter from the event that had the whole Internet talking Thursday.

By Mattie Quinn • Feb. 27, 2015

New tracking tools offer ROI insight for Twitter

"Transaction values" and "key conversion tags" enable users to see sales directly related to Promoted Tweets. 

By Wendy Parish • Feb. 26, 2015

eMarketer: Pinterest on track to hold 30% of social media users by 2019

Pinterest has something other sites don't—users willing to share product preferences, plans, and aspirations. 

By Wendy Parish • Feb. 25, 2015

Pinterest expands ad offerings with 'multi-pin carousel'

The platform is experimenting with Promoted Pins that rotate images. 

By Wendy Parish • Feb. 24, 2015

Facebook thanks its 2M advertisers with a new app

The Ads Manager app will help marketers manage campaigns on the go. 

By Wendy Parish • Feb. 24, 2015