Lyft's new CMO wants to blend 'art and science' in campaigns

As the marketing wars between car-sharing services heat up, new CMO says efficiency and education are the core goals of the transportation company's advertising. 

By Wendy Parish • Feb. 23, 2015

YouTube introduces a kid-friendly app

The app will include ads, paving the way for new digital video marketing opportunities to children.

By Wendy Parish • Feb. 23, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Diversity is coming to Apple's emojis

Emojis have slowly crept into digital marketing practices, and now even more options—with multiple skin tones and lifestyles—will be available.

By Wendy Parish • Feb. 23, 2015

Dove uses Oscars to promote body positivity on Twitter

Social media and self-esteem experts live-tweeted against negative comments during the awards show. 

By Wendy Parish • Feb. 22, 2015

Upworthy's native ads perform 38 times better than industry standard

The site's native ads have generated $10 million in just nine months.

By Wendy Parish • Feb. 22, 2015

Whatever, USA will live again through Bud Light this year

Despite a few marketing hiccups, the brand wants to recreate last year's town takeover. 

By Wendy Parish • Feb. 22, 2015

Pinterest cuts spam clicks in half with 'Stringray'

New system reduces time of eliminating spam links from 4 hours to milliseconds. 

By Wendy Parish • Feb. 22, 2015

Birdman won Best Picture at the Oscars, but which movie topped Twitter engagement?

Box office numbers may not necessarily translate to buzz on Twitter. 

By Wendy Parish • Feb. 22, 2015

LinkedIn debuts new company page dashboard with notification center

New features offer page managers better insight into company page activity. 

By Wendy Parish • Feb. 22, 2015

Ask McDonald's anything—except one thing

Chain's new "transparency" campaign on Twitter raises good questions on what topics are worth engaging with consumers over, and what topics marketers should stay mum on.

By Wendy Parish • Feb. 19, 2015

LinkedIn expands version of Marketing Solutions

The five-piece solutions platform is meant to help marketers expand their B2B audience.

By Wendy Parish • Feb. 19, 2015

Ad-free Facebook rival Ello hires first CMO

New CMO Rene Alegria told Marketing Dive that the social site is trying to get marketers to rethink what it means to "market."

By Mattie Quinn • Feb. 19, 2015

How social media has changed marketing in only 5 years

For many, it has been a frustrating journey.

By Wendy Parish • Feb. 19, 2015

Could Snapchat be worth $19B?

New funding drive comes as app starts to emerge as a marketing platform.

By Wendy Parish • Feb. 18, 2015

Medium founder Ev Williams: Online companies shouldn't just be judged by user numbers

The 'time spent' metric is what signifies real value, he said at a conference. 

By Wendy Parish • Feb. 18, 2015

YouTube says it isn't afraid of Facebook video

Head of content says there is room for influential video content across sites. 

By Wendy Parish • Feb. 18, 2015

Krispy Kreme sticks foot in mouth with 'KKK Wednesdays'

U.K. branch didn't realize the reference to the U.S. white supremacy group. 

By Wendy Parish • Feb. 17, 2015

Twitter releases TweetDeck teams to help manage accounts

New feature allows groups to contribute to accounts without password. 

By Wendy Parish • Feb. 17, 2015

Facebook launches 'Marketing Partners'

Site will replace Preferred Marketing Developers System. 

By Wendy Parish • Feb. 17, 2015

New York GOP the latest to make inappropriate '50 Shades' reference

Party photoshopped Al Sharpton and NYC mayor Bill de Blasio into an ad that mimics the sexually charged R-rated blockbuster. 

By Wendy Parish • Feb. 17, 2015

Brands slow to test out Twitter native video

Just a few brands and high-profile accounts have begun to dip toes into Twitter's new feature. 

By Wendy Parish • Feb. 17, 2015

Facebook photo posts reportedly only have a 4 percent organic reach

Photo posts on Facebook now have the lowest organic reach, with video posts performing twice as well.

By Wendy Parish • Feb. 16, 2015

WhoSay is helping fuel the growth of celebrity branded content

As native advertising continues to rise in popularity, the platform is championing native celebrity social campaigns. 

By Wendy Parish • Feb. 16, 2015

Pinterest halts all affiliate link activity

Move reportedly comes right before launch of 'Buy' button. 

By Wendy Parish • Feb. 16, 2015

Win for weed: Apple allows pot apps into App Store

Cannabis social app MassRoots led a petition to open up the App Store to pot-related apps. 

By Wendy Parish • Feb. 13, 2015