Facebook ads see 51% increase in conversion

Aggregated Knowledge finds that ads on Facebook get responses, even if they don't come immediately. 

By Erik Hall • Nov. 29, 2012

LinkedIn making things easier for marketers

A new LinkedIn program allows marketing firms to build out tools.

By Erik Hall • Nov. 29, 2012

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Twitter offering new function to download tweets

Twitter's chief executive says that by the end of the year Twitter users will be able to download every tweet they have sent out. 

By Erik Hall • Nov. 28, 2012

Formula touted to determine the ROI for social media marketing

A HubSpot social media scientist unveils a formula that shows the value of a like.

By Erik Hall • Nov. 27, 2012

Facebook office Android posters show off shifting attentions

Signs posted at Facebook's Menlo Park, Calif., office ask employees to consider switching to Android phones.

By Erik Hall • Nov. 26, 2012

Facebook's external advertising network ambitions confirmed

Facebook is going to start using data on someone’s likes and dislikes to show them ads outside of Facebook.

By Erik Hall • Nov. 26, 2012

Report predicts social media advertising to grow to $9.2 billion by 2016

BIA/Kelsey released a report breaking down expectations for online advertising into 2016. 

By Erik Hall • Nov. 26, 2012

Instagram widget launched to promote user profiles

Websites can now include a widget directing traffic to Instagram.

By Erik Hall • Nov. 26, 2012

White House takes turkey pardon to Facebook

Facebook votes will determine the turkey getting President Obama’s official pardon.

By Erik Hall • Nov. 21, 2012

Twitter offers small businesses $1 million in free credits

Twitter gives 10,000 small businesses the opportunity to receive a $100 credit. 

By Erik Hall • Nov. 21, 2012

Study finds Twitter users buy more online than average Internet user

Twitter users who saw a retail tweet purchased an item related to the tweet 39% of the time. 

By Erik Hall • Nov. 21, 2012

Ben & Jerry's launches ad campaign with Instagram

Capture Euphoria is an attempt to get Ben & Jerry’s users to interact with Instagram. 

By Erik Hall • Nov. 20, 2012

Facebook users are seeing fewer organic posts but engagement is up

A study by Group M finds that over a five-week period starting Sept. 20, organic posts by pages a user likes dropped from 15.56% to 9.62%.

By Erik Hall • Nov. 20, 2012

Yahoo/Facebook search deal may be close (Updated)

Expectations for a collaboration between Facebook and Yahoo should be tempered, but The Telegraph reports that talks have occurred.

By Erik Hall • Nov. 19, 2012

Skype to roll out premium ad 'experiences' in early 2013

Skype is introducing three new advertising components in hopes of better engaging users. 

By Erik Hall • Nov. 19, 2012

Facebook holds media event to explain its newsfeed

The social network company breaks down why some feeds looks different, despite common friends and brand likes.

By Erik Hall • Nov. 19, 2012

Photos, video are to be prominent in Twitter search

Top pictures and video will now be positioned above tweets in a search. 

By Erik Hall • Nov. 16, 2012

Facebook responds to critics with 'Pages Only' News Feed

Concerns about the reduced presence of pages in the regular news feed prompted Facebook to add a news feed that is “Pages Only.”

By Erik Hall • Nov. 15, 2012

Facebook is adding a jobs board

Wednesday’s announcement by Facebook reveals plans to launch a jobs board to rival Monster.com and LinkedIn.

By Erik Hall • Nov. 15, 2012

Mark Cuban lashes into Facebook, says it's driving away brands

Paying per post prompts the billionaire Dallas Mavericks owner to look elsewhere to promote his companies.

By Erik Hall • Nov. 14, 2012

Tumblr begins program that gives advertisers access to its application programming interface

More than a dozen ad agencies and technology vendors have signed on for Tumblr’s A-List Partnership Program, gaining better API access and support.

By Erik Hall • Nov. 14, 2012

Agency exec. says 'innovation' officers don't work out

Digiday brings back its "Digiday Confessions" series with anonymous digital agency exec who sounds off about the facts and fiction surrounding big changes at established offices.

By Brian Warmoth • Nov. 13, 2012

Two Iraq veterans launch “Linkedin for veterans”

Rallypoint social network is aimed to help reduce veterans’ unemployment through online professional networking.

By Erik Hall • Nov. 13, 2012

CNN leads record-setting night for online traffic

CNN, Fox, ABC and Politico all saw large gains in online traffic on election night compared to 2008.

By Erik Hall • Nov. 12, 2012

Proving that Facebook post promotion is not tied to page feed reach

Data debunks the myth that Facebook had an alternative motive to algorithm change.

By Erik Hall • Nov. 8, 2012