Social Media: Page 285
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Go clean up your LinkedIn profile! Outlook integration on the way
Your LinkedIn profile is coming to the world's largest email client, so make sure you're putting your best foot forward.
By Ryan Willumson • July 25, 2012 -
How to Create Good Infographics Quickly & Cheaply
Nobody likes an irrelevant or boring infographic. Once you’ve addressed the "Who Cares?" factor and know what info you want in your graphic, it’s time to get building. But how? Here are a few easy to use, low-cost, web-based solutions.
By Ryan Willumson • July 24, 2012 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Marissa Mayer already providing "Hope", has a secret weapon
Although employees are creating Mayer-inspired posters, optimism is just part of it. Her real secret weapon lies in a leadership program called "Associate Product Manager" which she created and led for her entire time at Google.
By Ryan Willumson • July 24, 2012 -
7 Tips for Creating a Social Media Plan for Your Business
Do you have social media plan? Are you looking for an easy to follow guide to formulate a plan for your business? Keep reading for seven tips to help your business develop a social plan… Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the sa...
By Ryan Willumson • July 24, 2012 -
4 Steps to Better Understand Your Brand's Social Media Relationships
Social media data analysis should focus on understanding the relationships your brand has with individuals and how these relationships have grown over time. Learn how your brand can gather the needed data to conduct analysis at the individual level.
By Ryan Willumson • July 24, 2012 -
Marketers misled: Social media agency retracts its findings on Facebook vs. Twitter
After receiving pressure from critics of the report, TBG Digital admits they were not "comparing like for like."
By Ryan Willumson • July 23, 2012 -
iPad has highest mobile revenue per impression
A report from Opera Software shows that the effective CPM for the iPad is $3.96, and engagement on the iPad outpaces other mobile devices.
By Ryan Willumson • July 23, 2012 -
Uni-ball to Young Men: Our Pen is Mightier
How do you get guys to spend more on a pen? Uni-ball decided to align its brand with high-tech toys they love in a campaign emphasizing digital video. The brand relied on a successful campaign last year to inform digital budget allocation this time around, and currently is using creative from ...
By Ryan Willumson • July 20, 2012 -
Leaked memo from Marissa Mayer to Yahoo! employees
Even with a new CEO at the helm, Kara Swisher from All Things D can still get her hands on Yahoo! internal memos.
By Ryan Willumson • July 20, 2012 -
By the numbers: Dollar Shave Club video shows creativity can stretch budget
A startup's hilarious video, made on a minimal budget, was able to garner over 5.1 million views.
By Ryan Willumson • July 20, 2012 -
Earnings: Microsoft loses money for the first time ever, Google revenue is $10.96 billion
Microsoft's loss was due to the write down of $6.19 billion acquisition aQuantive. Google 21% revenue growth, and singled out mobile revenues as an area of strength.
By Ryan Willumson • July 19, 2012 -
Hootsuite adds support for Google+ pages
Hootsuite now has functionality for 4 major social networks - Facebook, Twitter, LinkedIn, and Google+ Pages.
By Ryan Willumson • July 19, 2012 -
AOL names Hunt CMO
New York—AOL has named Jolie Hunt CMO, a new position at the online media company. Hunt was previously senior VP-global head of brand and public relations at Thomson Reuters.
By Ryan Willumson • July 19, 2012 -
The basics of real-time-bidding
Marketers and publishers need to understand how RTB works, and this is your primer.
By Ryan Willumson • July 18, 2012 -
8 B2B Tips for Using Social Forums
How should business-to-business (B2B) marketers best use question-based social forums? For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge. In this article I’ll cover how B2B...
July 18, 2012 -
Facebook mobile ads get 2x click-through vs. desktop
The same study found that Facebook's Sponsored Stories click-through rate is almost 5x Twitter's.
By Ryan Willumson • July 18, 2012 -
A list of great under-the-radar marketing blogs
Categories included are general tech/business, agencies, creative resources, and branded content.
By Ryan Willumson • July 17, 2012 -
New design for LinkedIn homepage
Blog post by product manager Caroline Gaffney calls it "simpler", and made for its users to more easily find the information that they're looking for.
By Ryan Willumson • July 16, 2012 -
Yahoo finds new chief in Marissa Mayer, Google employee no. 20
People are calling this a coup for Yahoo, but Mayer inherits quite a challenge. She plans on leveraging e-mail, finance and sports.
By Ryan Willumson • July 16, 2012 -
47% of tablet users engage with an ad at least once a week
A study by IAB shows that smartphones are viewed as more essential, while tablets are viewed more as entertainment hubs.
By Ryan Willumson • July 16, 2012 -
Sell your $35 million home with iPads and Hollywood directors
This for-sale-by-(rich)-owner tale includes digital and mobile marketing to give potential buyers a window into their life...should they choose to shell out the cash.
By Ryan Willumson • July 16, 2012 -
How to Grow and Manage an Engaged Online Community
Do you wear many hats at your place of business? Do some of them have to do with reaching out to and interacting with your social media fans and blog readers? If so, then you’re officially or unofficially performing the role of an online community manager. If you’re doing it right,...
By Sean Griffey • July 13, 2012 -
Digg Sells to Betaworks for Whopping…$500,000
Content-sharing site Digg has sold to Betaworks, and the technology investment company grabbed the waning social starlet for only $500,000, according to The Wall Street Journal. Of course Betaworks is only really acquiring Digg’s technology, with founder Kevin Rose having left the compan...
By Sean Griffey • July 13, 2012 -
Facebook Starts Automating Home-Page Ad Buying
Home-page ads will be more widely available to advertisers since minimum-buy commitment is removed.
By Sean Griffey • July 12, 2012 -
ID, please: Twitter launching age-verification system
When choosing to follow a brand with age verification in place, you receive a direct message asking to enter your birth date.
By Ryan Willumson • July 12, 2012
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