Social Media: Page 286
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Twitter's "big advertiser" pitchdeck [article and slides]
A big brand advertiser handed over Twitter's pitch deck to All Things D, and gives insight to how Twitter thinks it can win big money in the mobile advertising business.
By Ryan Willumson • July 12, 2012 -
J.P. Morgan: Facebook mobile revenue will quickly outpace desktop
According to analyst Doug Anmuth, Facebook has a solid plan for mobile revenue, resulting in big projections for the future.
By Ryan Willumson • July 11, 2012 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
5 digital trends, including the Pinterest "image strategy"
We are only halfway through 2012, but already there have been a myriad of developments affecting your marketing strategies. Here you'll find the things to keep an eye on in order to do your job well.
By Ryan Willumson • July 10, 2012 -
16 Creative Ways to Use Twitter for Business
Is your Twitter activity feeling stale? The good news is that you can easily revitalize your Twitter experience! Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts. #1: Organize whom you follow with lists There are many people you need to follow on Twitter ...
By Ryan Willumson • July 10, 2012 -
Turning the Twitter Stream into an SEO Reservoir
Twitter content visibility ages quickly - yesterday's news is todays chip shop wrapping paper. However, not all twitter content of value ages badly. Yes Google, Bing and the like use Twitter for social signals but current content is mostly favoured over older tweets. Outside of time-bound ...
By Ryan Willumson • July 10, 2012 -
Nielsen reports Q1 ad spend numbers, online up 12%
Online media experienced the highest growth in Q1, with magazines showing a decline of 1.4 percent.
By Ryan Willumson • July 10, 2012 -
Yahoo Launches Genome to Leverage Audience Data
Brands like BMW and STP are targeting on the platform.
By Ryan Willumson • July 9, 2012 -
3 Ways to Make Your Emails More Social
It isn't just about Facebook and Twitter icons. Focusing on "socializing" your emails helps your existing customers share their positive experiences.
By Ryan Willumson • July 8, 2012 -
Hulu CEO Kilar Removes Himself From Yahoo CEO Search
At this point, Interim CEO Ross Levinsohn is the last man standing, which may mean the job is his by default.
By Ryan Willumson • July 6, 2012 -
Why Responding to Customers on Social Media Is Paramount
Too many companies don't prioritize social interactions, or even worse, see it as a hassle. You're missing a valuable opportunity to create a positive impression with current and prospective customers.
By Ryan Willumson • July 6, 2012 -
How Twitter Could Have Swayed the World Series
Twitter's potential affect on who wins the World Series this year appears to now be a moot point, but the micro-blogging site had its shot today. Major League Baseball let fans vote with tweets in order to determine the final two players in the All Star Game, an eight-decade-old midsummer ...
By Ryan Willumson • July 5, 2012 -
Need a New Job? How LinkedIn Helps
LinkedIn is a resource that is often underutilized by job searchers. Effective usage of LinkedIn will help you find employers, get your name in front of the right people, and tell the business world what type of job you're seeking.
By Ryan Willumson • July 5, 2012 -
GM and Facebook: "I Miss You, Let's Talk."
In the first meetings since their blowup in Cannes, GM and Facebook are talking in an effort to make their relationship work...for now.
By Ryan Willumson • July 3, 2012 -
3 ways to use Facebook for "back to school" marketing
Summer is only beginning, but many digitally savvy parents are already starting their back to school shopping research, and brands are just starting to lock down plans for back to school initiatives -- which, for some brands, is the biggest time of the year. Brands need to start marketing righ...
By Ryan Willumson • July 2, 2012 -
Facebook Tests "Want" Button
The company has not made any official announcement, but a "want" button would be a killer feature for brands and advertisers.
By Ryan Willumson • June 29, 2012 -
Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership
The first thousand Fusion fans on Facebook will receive a mystery box.
By Ryan Willumson • June 29, 2012 -
Twitter's Mobile Ad Results "Staggering"
eMarketer says advertising is up 86% year-over-year, with the majority of revenue coming from mobile ads.
By Ryan Willumson • June 29, 2012 -
Eric Schonfeld: "Infographics Are Broken. We Can Do Better."
Infographics are expensive, difficult to produce, unsearchable, and driven by marketing budgets rather than editorial discretion.
By Ryan Willumson • June 29, 2012 -
Howard Stern's Addition to "America's Got Talent" Leads to a 123% Increase in Social Chatter
More males tuned in early, but they didn't stick around.
By Ryan Willumson • June 27, 2012 -
Writing Marketing Copy That Leads to Sales
"The more you tell, the more you sell..."
By Ryan Willumson • June 27, 2012 -
5 Ways Online Businesses Are Succeeding With Social Media
Marketing your online business through social media websites can be a great way to encourage engagement with your brand in a low-pressure setting. However, getting started with this new type of media can be intimidating for some business owners. Take a look at the following five examples of ec...
June 27, 2012 -
Tips to Make Your Brand a Pinterest Heavyweight
Pinterest is a social network, but it isn't just like Twitter and Facebook...So don't use the same rules of engagement.
By Ryan Willumson • June 26, 2012 -
Which Metrics Are Lying To You?
Some of the most commonly used metrics can mislead, undercutting sales and other meaningful marketing outcomes.
By Ryan Willumson • June 25, 2012 -
Avoid these common resume mistakes
The author lists the best tips from his/her network, from obvious slip-ups, such as spelling errors, to more philosophical issues, such as whether or not you need a resume.
By Ryan Willumson • June 24, 2012 -
LinkedIn Profile Tips That Demonstrate Thought Leadership
A few good moves in managing your profile can go a long way.
By Ryan Willumson • June 22, 2012
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