Social Media: Page 287
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LinkedIn Profile Tips That Demonstrate Thought Leadership
A few good moves in managing your profile can go a long way.
By Ryan Willumson • June 22, 2012 -
Twitter Down Most of Yesterday, Issues Statement
The issues were due to a "cascading bug", which affected web and mobile users alike.
By Ryan Willumson • June 22, 2012 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
10 Must-Have Templates for Content Marketers
Templates offered include: Editorial calendar, web page template, Facebook engagement spreadsheet, content mapping template, and sales communication template.
By Ryan Willumson • June 22, 2012 -
3 Steps to Getting Started With Social Media
With so many social networks to choose from, how do you decide the best social networks for your company? Not all networks are created equal; each comes with its own specific benefits, features and uses. This 3-step guide will help you choose the best social networks based on your business, ex...
By Ryan Willumson • June 21, 2012 -
LinkedIn expands Targeted Updates feature
Mountain View, Calif.—LinkedIn Inc.'s Targeted Status Updates service, first introduced in April with a handful of beta-testing companies, is now available to all company users.
By Ryan Willumson • June 21, 2012 -
WPP Acquires AKQA
WPP continues to eye digital as a key growth area, and acquires one of the world's biggest digital agencies.
By Ryan Willumson • June 20, 2012 -
Facebook Gives Up on Facebook Credits
Facebook has begun phasing out its Credits virtual currency, which users had purchased from the social network to put towards buying everything from FarmVille’s virtual currency to live concerts. Instead users will put real money towards those purchases, so that a U.S. user will pay in d...
By Lindsey Smith • June 20, 2012 -
Pinterest for B2B: Not Worth It
For B2B firms, the risk is not commensurate with the potential reward.
By Ryan Willumson • June 20, 2012 -
9 new companies of interest to marketers
iMedia Connection analyzes 9 startups, including MixRank, Payvment and ShopSavvy, and explains what they mean to marketers.
By Brian Warmoth • June 19, 2012 -
Video ads grab 4.5 billion minutes of American attention in May
ComScore's report shows a record-breaking month for American streaming-video ads, including big numbers for Hulu.
By Brian Warmoth • June 19, 2012 -
Facebook mobile ads exhibit higher click-through rates than desktop ads in study
SocialCode reports a 0.79-percent click-through rate for Facebook mobile ads, compared with 0.327 percent for PC-only ads.
By Brian Warmoth • June 19, 2012 -
How 5 Classic Campaigns Went Digital
A look at how you can take classic campaigns and re-purpose them for new mediums.
By Ryan Willumson • June 17, 2012 -
Facebook CTO Leaving, Launching Startup with Google Exec
Zuckerberg: "I'm...proud that we have a culture where great entrepreneurs like Bret join us and have such a big impact."
By Ryan Willumson • June 15, 2012 -
Pinterest Has 8x Audience Growth in Latin America
Comscore is reporting huge growth in the last four months, with Brazil leading the way, followed by Mexico and Argentina.
By Ryan Willumson • June 15, 2012 -
How to really measure engagement
Consumer brand interactions have come a long way in the past couple years. The social web has turned into a consumer's playground to talk about or interact with brands. People search for the best deals, assess product reviews, share the positive or negative insights with their social spher...
By Ryan Willumson • June 15, 2012 -
Interview: The Boston Celtics Approach to Social Media
Brian Solis interviews the Senior Director of Interactive Media for The Celtics, Peter Stringer for insights into the winning strategies they employ.
By Ryan Willumson • June 15, 2012 -
How Social Content Attracts and Engages More Customers
When you think of content optimization, what’s the first thing that comes to mind? Do you think of keywords, links and search engines? Or do you focus on useful content, interesting articles, engaged audiences and happy customers? If you’re in the second camp, you’re clearly ...
By Ryan Willumson • June 14, 2012 -
Infographic: 10 Commandments of Pinterest for Business
Pinterest continues to be a leading source of traffic for the Marketing Technology blog… mostly through our Marketing Infographics board. I don’t spend a lot of time on Pinterest as others do, but I totally understand why it’s such a great platform. It’s both visually ...
By Ryan Willumson • June 14, 2012 -
New Reports in Google Analytics on Social Metrics
Google Analytics received an upgrade recently, with 5 different reports providing different types of insight to your content's social media impact.
By Ryan Willumson • June 14, 2012 -
Facebook to Let Brands Target Ads Based on Non-Facebook Browsing
Facebook already serves ads based on users’ interests—like say if they claim to be a Dodgers fan. But soon it’ll be able to deliver ads based on whether a user just visited page to pick up Dodgers tickets but bailed before buying. Perhaps under pressure to expand its revenue ...
By Ryan Willumson • June 14, 2012 -
Twitter Goes Way Beyond 140 Characters
Twitter is the new RSS feed (only normal people actually use it). It's a cliched line—and one that can be applied to Facebook as well as Twitter—but the San Francisco-based social network took things a step further on Wednesday (June 13) by rolling out a new feature w...
By Ryan Willumson • June 14, 2012 -
7 Productivity Books That Help with Content Marketing
In order to be a successful content marketer, you have to manage a variety of overlapping departments and personalities. These books can help you and your team be more productive.
By Ryan Willumson • June 13, 2012 -
4 Ways to Create Content That Sells
Let me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells. Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter. The fact is, all the business blogging in the world do...
By Ryan Willumson • June 13, 2012 -
PWC Projects Growth for B2B Spending
Most spending in B2B is showing its first growth since 2007, and is projected to grow annually until at least 2016.
By Ryan Willumson • June 13, 2012 -
Internet Advertising Revenues Set First Quarter Record at $8.4 Billion
Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.
By Ryan Willumson • June 12, 2012
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