Social Media: Page 303

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    New LinkedIn ‘Follow’ Button Ideal for B2B Content Marketers

    The LinkedIn network is beefing up its appeal to business-to-business content marketers. The rollout of the LinkedIn ‘Follow Company’ button, announced two days ago, makes it easier to target and engage with that B2B audience already using LinkedIn.

    By Ryan Willumson • Feb. 29, 2012
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    Kittikun Atsawintarangkul
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    Using Social Rewards To Monetize The Social Web

    Retailers deserve more from social media. Although this new tool has had a profound impact on communications and collaboration between merchants and customers, it has done little to actually drive real incremental sales for serious e-commerce companies. But this can change.

    By Ryan Willumson • Feb. 23, 2012
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff

  • Bing Linked Pages: Better People Search Results

    Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in Bing for [barry schwartz] you will see the following search result at the top: Link...

    By Ryan Willumson • Feb. 22, 2012