Social video ad platform Unruly changes pricing model

Unruly’s new pricing model for video ads considers a cost-per-completed-view after a video has been watched for 30 seconds

By David Kirkpatrick • July 15, 2015

Facebook gives users a chance to customize their news feeds

The social network giant's latest move allows users to determine posts they see first, and brands a chance at top placement

By David Kirkpatrick • July 14, 2015

B2B publishers pivot away from print, embrace programmatic ads

Ad technology is becoming a B2B focus in a move away from print and trade events

By David Kirkpatrick • July 14, 2015

Video streaming platform Meerkat adds Facebook login option

By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.

By David Kirkpatrick • July 10, 2015

Twitter adds new features for mobile app marketers

Twitter’s new video tool showcases apps before installation.

By David Kirkpatrick • July 9, 2015

Facebook will stop charging marketers for 'social clicks'

Facebook’s latest announcement on new ad pricing comes on the heels of a number of changes.

By David Kirkpatrick • July 9, 2015

Aerserv adds mobile video ad inventory to programmatic bidding platform

Automated real-time bidding has been more the domain of display ads so the move is a new opportunity for buyers of programmatic mobile ads

By David Kirkpatrick • July 9, 2015

Continuing its focus on video, Facebook rolls out 'floating' feature

Facebook users can now detach videos from their news feed to simultaneously watch and scroll.

By David Kirkpatrick • July 8, 2015

Facebook is testing video ad pricing models

Advertisers can choose to pay once the auto-play video comes into view or after it plays for at least 10 seconds.

By David Kirkpatrick • July 1, 2015

Facebook tweaks newsfeed with an increased emphasis on video

The latest Facebook News Feed algorithm to serve more videos users want to see

By David Kirkpatrick • June 30, 2015

Mobile video views up 367% over last two years

A report based on mobile ad platform Ooyala’s customers finds 100% increase in views from Q1 2014 to Q1 2015.

By David Kirkpatrick • June 29, 2015

Facebook debuted a new mobile video ad experience

The ad experience provides viewers an interactive experience within the platform

By David Kirkpatrick • June 25, 2015

Google launches free ad-supported Google Play Music

An ad-free version of the service is available via a $10 per month Play Music subscription.

By David Kirkpatrick • June 24, 2015

Facebook is ramping up its video outreach

The social media platform is making inroads into YouTube, the video leader.

By David Kirkpatrick • June 23, 2015

Survey: Programmatic taking over TV ad budgets in U.S.

A new survey found that a majority of marketers in the U.S. and U.K. are retooling their ad budgets in favor of programmatic video over television.

By Natalia Angulo • June 18, 2015

Twitter launches autoplay video and GIFs for all users

The move addresses advertising revenue concerns after a poor Q1 earnings report.

By David Kirkpatrick • June 17, 2015

Ice Bucket Challenge, 'Like a Girl' take top honors at Facebook creative awards

Out of the nearly 3,000 entries, Facebook selected the winners for its Blue Award, this year going with more creative campaigns.

By Wendy Parish • June 16, 2015

CBS makes a case for TV advertising

According to CBS, TV beats out digital in spending and reach in cross-platform campaigns. 

By Wendy Parish • June 16, 2015

How brands are tapping into their creativity to tackle soundless video ads

The auto-play video has become ubiquitous on social media sites since Facebook introduced the concept to mobile in 2013. There is still concern, however, about whether auto-play videos are being heard, as the default for most auto-play videos is mute.  

By Wendy Parish • June 10, 2015

Study: TV still the most effective ad medium

A five-year-long study shows TV outperformed digital and offline channels, claiming the top spot among ad mediums.

By Wendy Parish • June 10, 2015

CNN is the latest publisher to build in-house content studio

The "Courageous" studio will build ad content in an editorial style across all of CNN's properties. 

By Wendy Parish • June 9, 2015

Advertisers work to capture viewers' attention, with no sound

Autoplay videos and mobile have created a silent landscape for marketers -- much different than television.

By Wendy Parish • June 8, 2015

eMarketer: Mobile video ads on track to grow 70% this year

Despite major growth, mobile video still trails desktop video and TV. 

By Wendy Parish • June 5, 2015

Hotels.com finds way to break through muted Facebook video ads

The popular hotel booking brand utilizes subtitles, sign language and creativity to make ads that work with or without sound. 

By Wendy Parish • June 3, 2015

Netflix responds to Internet backlash -- it will NOT be running ads

The popular online video streaming service is experimenting with teaser trailers of its own original content, but has no plans for third-party ads. 

By Wendy Parish • June 2, 2015