Video: Page 189
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Facebook embraces the animated gif, but makes marketers wait
Facebook is finally supporting animated gifs, shedding its title as the last of the major social networks to support the short-loop videos. The feature is not yet available for marketers, however.
By Wendy Parish • June 1, 2015 -
Meet Auto Amplify: Twitter's answer to programmatic video ad buying
Twitter's Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.
By Wendy Parish • May 29, 2015 -
TrueView brings Google Shopping to YouTube
Google's product listing ad format will now be visible alongside retailers' YouTube videos in a dynamic, interactive manner, using the cards platform the online video site introduced earlier this year.
By Wendy Parish • May 22, 2015 -
Survey: Viewability standards could be too short for brand recognition
A new survey finds that 75% of viewers needed at least three seconds to identify a brand, below the industry standard of one to two seconds.
By Wendy Parish • May 22, 2015 -
Spotify reveals more about video plans
The online music streaming service has announced partnerships with ESPN, NBC, Conde Nast, and Comedy Central, as it attempts to lure listeners to watch music videos, too.
By Wendy Parish • May 21, 2015 -
Kik video helps K-Swiss make a comeback
Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos.
By Wendy Parish • May 21, 2015 -
Netflix on the hunt for Chinese media partners in global expansion push
The digital video-streaming platform is on the lookout for Chinese media partners as it looks to expand globally, and as the online video market is set to triple in China by 2018.
By Wendy Parish • May 18, 2015 -
Video ad startup Mediabong helps L'Oréal's online stats skyrocket
The cosmetics company saw a 90% "video-through rate" and a 12% click-through rate with the new ads.
By Wendy Parish • May 13, 2015 -
Ad agency celebrates Mother's Day with humorous video
MRY asked the mothers of employees to try to explain their child's job.
By Wendy Parish • May 11, 2015 -
Spotify lays groundwork for video
The company hopes the addition will keep users engaged for longer periods of time.
By Wendy Parish • May 11, 2015 -
YouTube boasts 91% ad viewability
In the same report, Google found 83% of all mobile ads and 53% of desktop ads are viewable.
By Wendy Parish • May 8, 2015 -
Snapchat banking on video ads for 2 cents a view
Brands now have the option of 10-second video ads on the popular app.
By Wendy Parish • May 8, 2015 -
TrueX demonstrates new interactive ads
Exec presents results of 30-second interactive video ads at NewFronts.
By Wendy Parish • May 6, 2015 -
Brands marry drone video, virtual reality for unique experience
Patrón created an up-close look into tequila production using the new technology.
By Wendy Parish • May 5, 2015 -
Brands may not need to choose between Facebook and YouTube for video
New report shows Facebook wins short game, but YouTube is better in the long-haul.
By Wendy Parish • May 4, 2015 -
Agency prolongs life of Meerkat live video streams
NYC-based Glow offers a DVR for Meerkat videos.
By Wendy Parish • May 4, 2015 -
Twitter speeds up autoplay video ads release
Sources say autoplay videos could launch by the end of June.
By Wendy Parish • May 3, 2015 -
Roku adds Nielsen Ratings to streaming service
The move could boost advertising business for publishers on the newer platform.
By Wendy Parish • May 1, 2015 -
Hulu drops 'Plus' brand name, picks up 'Seinfield'
The company's CEO said, "2015 is the year Hulu will break out."
By Wendy Parish • April 29, 2015 -
YouTube ad inventory now available through Maker Studios
The Disney-owned network announced "Maker Select" at NewFronts.
By Wendy Parish • April 29, 2015 -
Yahoo announces 18 new video series at NewFronts
The additions offer an abundance of opportunities for advertisers.
By Wendy Parish • April 27, 2015 -
Snapchat encourages brands to adopt vertical video
The app wants companies to create vertical shots to better align with typical mobile use.
By Wendy Parish • April 26, 2015 -
Yahoo introduces native auto-play video, app-install ads
The company hopes the two new products will deliver higher completion rates and improve brand favorability.
By Wendy Parish • April 24, 2015 -
Facebook's 'Anthology' to pair advertisers with digital media partners
The new program aims to help brands improve their original video content.
By Wendy Parish • April 23, 2015 -
Should YouTube be worried about Facebook's 4B daily video views?
The social media site's numbers have jumped 1 billion since January and quadrupled since September.
By Wendy Parish • April 23, 2015
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