Buyers seek Nielsen video data, but YouTube resists

Buyers are pressuring publishers to guarantee audiences with Nielsen or comScore data.

By Wendy Parish • May 16, 2013

'Don't Back Zach' attacks Zach Braff's Kickstarter campaign

Break Media's ScreenJunkies is speaking out against celebrities using Kickstarter to fund projects. 

By Wendy Parish • May 15, 2013

ABC expands Nielsen ratings to embrace mobile

ABC is launching a trial run with Nielsen to expand ratings to include video watched from mobile apps.

By Wendy Parish • May 14, 2013

The real truth about banner ads

Banner ads have recently come under fire in the advertising industry, these 5 facts help to set the story straight. 

By Wendy Parish • May 14, 2013

Google-funded YouTube sitcom gets renewed for season two

The Fine Brothers' MyMusic sitcom has been renewed for another season on YouTube. 

By Wendy Parish • May 13, 2013

Twitter Vines shared 4x more than online videos

Twitter Vine's six second clips get shared on average four times more than branded online videos. 

By Wendy Parish • May 9, 2013

Youtube launches subscriptions, several brands sign up

YouTube is officially launching a paid subscription offering for interested brands. 

By Wendy Parish • May 9, 2013

Buzzfeed, Starbucks launch 'With Your Face' video response option

The reaction-cam allows readers to react to a story with an animated GIF of their face.  

By Wendy Parish • May 8, 2013

Facebook video ads are coming soon

Facebook plans to start introducing Newsfeed video ads as soon as July. 

By Wendy Parish • May 7, 2013

DoubleTree launches highly-interactive YouTube channel

DTour is the new YouTube channel launched by DoubleTree hotels to inspire content-sharing from travelers. 

By Wendy Parish • May 6, 2013

Non-profit makes horror film about student loans

The American Student Assistance is a launching its "Face the Red" campaign to promote its membership program.

By Wendy Parish • May 6, 2013

Digitas launches platform that can predict future YouTube stars

The "Emerging Talent Tracker" uses data to predict which YouTube users will become uber-popular.  

By Wendy Parish • May 2, 2013

Mountain Dew pulls plug on 'most racist commercial in history'

Controversial rap star Tyler, The Creator was behind the ad.

By Davide Savenije • May 2, 2013

DreamWorks to pay $33M for YouTube channel for tweens and teens

DreamWorks animation has announced it will buy AwesomenessTV. 

By Wendy Parish • May 1, 2013

Yahoo expands original content with new comedies, WWE deal

Yahoo continues to expand its content library with original productions and a deal with WWE.

By Wendy Parish • April 29, 2013

Weather Company to roll out original content on TV, web and mobile

In a presentation to ad buyers, The Weather Company revealed plans to produce original programming.

By Wendy Parish • April 29, 2013

Stand up goes mobile with Comedy Central

Comedy Central is bringing live standup to mobile phones, iPads, TVs and computers. 

By Wendy Parish • April 29, 2013

Amazon is developing a Kindle TV set-top box

Amazon is busy creating a proprietary TV set-top box to join the Kindle product line.

By Wendy Parish • April 25, 2013

Yahoo wins exclusive rights to 40 years of Saturday Night Live

Yahoo has partnered with Broadway Video Entertainment to snag the rights to archival footage of Saturday Night Live. 

By Wendy Parish • April 24, 2013

The story behind the viral 'Ship My Pants' video

Director Zach Math answers questions on the viral video sensation "Ship My Pants." 

By Wendy Parish • April 24, 2013

Trident to sponsor Twitter-fueled show on Fuse

"Trending 10" a music show on Fuse that pulls it's content from Twitter, will be sponsored by Trident. 

By Wendy Parish • April 24, 2013

5 social video myths busted

To create effective social videos, these 5 myths need to be dispelled first. 

By Wendy Parish • April 23, 2013

What marketers don't know about Youtube

YouTube is a site every marketer should be familiar with, but these statistics may surprise even the most savvy marketer.

By Wendy Parish • April 23, 2013

Microsoft blasts Google with new privacy campaign

Microsoft has launched a TV, print, billboard and online consumer public awareness campaign that points out Google's security shortcomings.

By Wendy Parish • April 22, 2013

Twitter strikes sponsored video deal with BBC America

The deal will allow the display of in-stream video clips after a pre-roll from a sponsor. 

By Wendy Parish • April 19, 2013