Should You Optimize Content for Wide Screens?

I’d love a user experience expert to chime in on this post. I’ve been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I’m not really that impressed. I don’t believe that, if you have more resolution that you n...

Jan. 30, 2013

Up YouTube views with Pinterest pairing

How to leverage Pinterest to increase YouTube engagement. 

By Wendy Parish • Jan. 30, 2013

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

4 very human reasons online video is a necessity

Pyshcology expert, Susan Weinschenk, Ph.D. (aka The Brain Lady), identifies four reasons video grabs human attention. 

By Wendy Parish • Jan. 29, 2013

2012 top 100 brands ranked

YouGov's research places Subway's brand at the top, while Apple and Google lose rank. 

By Wendy Parish • Jan. 28, 2013

Bugs dampen launch of Twitter video app Vine

Twitter officially launches Vine, the video app, but experiences immediate security issues. 

By Wendy Parish • Jan. 25, 2013

Ads for ads prove successful for Super Bowl buzz

Ads for Super Bowl ads, or teasers, have gone viral building buzz for real time game ads. 

By Wendy Parish • Jan. 24, 2013

Myspace rebrands as 'social entertainment network'

MySpace rebranded itself as a social entertainment network and released the beta of its new format. 

By Wendy Parish • Jan. 22, 2013

Wall Street Journal's YouTube page grows 234%

"The Blue Umbrella" trailer from Pixar helps WSJ's YouTube rankings jump to no. 9. 

By Wendy Parish • Jan. 17, 2013

Gracenote models advanced TV ads after Web

Gracenote, the tech firm behind Apple's iTunes music recognition software, moves into advanced TV ads. 

By Wendy Parish • Jan. 16, 2013

Univision assembling a new intenal advertising unit

$500 million in ad inventory is expected to fall under the new agency's oversight.

By Brian Warmoth • Jan. 13, 2013

Hulu reduces ad numbers, plans reduction on Hulu Plus

A senior VP speaking at CES 2013 spoke of more than just TV episodes in the service's future.

By Brian Warmoth • Jan. 9, 2013

Hulu CEO announces exit plans for Q1

The CEO's announcement was not unexpected, but it does come at a crucial moment for the Web TV company.

By Brian Warmoth • Jan. 4, 2013

Apple's 'Do Not Disturb' iPhone commercial airs awkwardly amid New Year's problems

The TV spot is likely to seem a little odd until the feature rights itself on Jan. 7.

By Brian Warmoth • Jan. 2, 2013

Jell-O campaign targets the end of the world

Jell-O is giving away $1,200 daily leading to the end of the Mayan calendar.

By Erik Hall • Dec. 20, 2012

Video ads headed to Facebook News Feed

Facebook takes aim at TV advertisers with new video ads in early 2013.

By Erik Hall • Dec. 19, 2012

ESPN to use Twitter Cards to show college football video highlights

Twitter, ESPN and Ford reach a deal to show college football bowl game video clips.

By Erik Hall • Dec. 17, 2012

Only 23% of brands are using online video advertising

A Kantar Media study looks at brands’ use of national TV advertising and online video.

By Erik Hall • Dec. 12, 2012

YouTube, Virgin America make deal for in-flight videos

Videos from popular YouTube channels will be available on Virgin America flights.

By Erik Hall • Dec. 11, 2012

Ads for Super Bowl live stream nearly sold out

The CBS live stream of the Super Bowl is selling ads aimed to offer a companion option for its television broadcast.

By Erik Hall • Dec. 10, 2012

YouTube alters homepage, video watch page

A YouTube site redesign appeared Thursday with a channel guide appearing on many pages.

By Erik Hall • Dec. 7, 2012

Verizon dumping Verizon Video for Viewdini

Verizon Wireless launched Viewdini in 2012 and is simplifying things for users by eliminating Verizon Video.

By Erik Hall • Dec. 5, 2012

Ads are now part of YouTube app for iOS 6

Google announced a native YouTube iPad app and updates for the iPhone 5 app. 

By Erik Hall • Dec. 5, 2012

The 10 hottest ads of 2012 were shared 28 million times

Unruly Media’s list of the top 500 shared videos of 2012 had 21% more views than its top 500 videos of 2011.

By Erik Hall • Dec. 4, 2012

Bing announces top search items of 2012

Facebook and iPhone 5 show up at the top of Bing’s most searched terms for the year. 

By Erik Hall • Nov. 27, 2012

Martha Stewart Living Omnimedia makes move to online videos

Martha Stewart begins releasing 17 “Countdown to Christmas” videos with Starbucks and JC Penney on board to sponsor.

By Erik Hall • Nov. 27, 2012