Original content expansion planned for Redbox Instant

The move to create original content seems inevitable for Redbox Instant. 

By Wendy Parish • April 17, 2013

Facebook video ads may snag 7-figure price tag

The social network is hoping its video ads, launching this summer, will bring in more than $4 million daily. 

By Wendy Parish • April 16, 2013

'Mad Men' Recap: Trouble at SCDP? Fo' Chaough

See a Real Heinz-DDB Presentation From 1968

April 15, 2013

Starbucks expands free Wi-Fi ads with Boingo Wireless partnership

Users logging on to Starbucks' free Wi-Fi will see more types of ads including video. 

By Wendy Parish • April 14, 2013

mDialog helps brands turn videos into location based coupons

Wall Street Journal and Fox News are among the brands working with mDialog to create "tap through" videos offering digital coupons. 

By Wendy Parish • April 11, 2013

Redbox Instant seeks to dethrone Netflix

The DVD kiosk firm is stepping into the instant streaming market with its new launch. 

By Wendy Parish • April 4, 2013

Online TV service still in business despite ABC, Disney and Comcast lawsuit

The major broadcast networks' appeal to overturn a ruling that allowed online TV service Aereo to operate has failed. 

By Wendy Parish • April 1, 2013

Google pulls April Fools' Day pranks

Google announced some new products on April 1 that probably won't be around on April 2.

By Wendy Parish • April 1, 2013

Sit-down with a Director: Jorma Taccone on AT&T's 'It's Not Complicated'

Man behind camera talks kooky kids and the art of improv

March 25, 2013

HBO hires 360i for social media campaign

360i will supplement the social media work already being handled internally at HBO. 

By Wendy Parish • March 25, 2013

YouTube hits 1B monthly unique visitors

The video sharing network announced it now receives 1 billion unique visitors a month, making it the second largest social network. 

By Wendy Parish • March 20, 2013

Old Spice's Mr. Wolfdog forced out

Mr. Wolfdog leaves his week long post as the fictional Marketing Director for Old Spice. 

By Wendy Parish • March 18, 2013

4 startups to remember from SXSW 2013

Cutting through the noise at SXSW, these 4 startups stood out at the festival. 

By Wendy Parish • March 17, 2013

Dove prank counters unrealistic portrayals of women's bodies

Dove tricked photo retouchers into reverting altered images to their original forms in a continued effort to promote positive body image. 

By Wendy Parish • March 14, 2013

YouTube to launch streaming service to rival Spotify

YouTube is rumored to be working on a music streaming service with both free and paid-subscription models. 

By Wendy Parish • March 6, 2013

New trend: Brands solve problems consumers never knew they had

Brands use consumer research to identify new problems their products can solve for consumers. 

By Wendy Parish • March 5, 2013

Nielsen ratings expand to include broadband views

As consumer TV behavior shifts increasingly to online, Nielsen expands TV show ratings to include broadband views. 

By Wendy Parish • Feb. 22, 2013

5 ways to use Vine for brands

Twitter's video app Vine offers 5 uses for brands. 

By Wendy Parish • Feb. 14, 2013

Aww, 5 inspiring Valentine's Day marketing campaigns

These 5 Valentine's Day marketing campaigns offer inspiration for last minute holiday ideas. 

By Wendy Parish • Feb. 13, 2013

Help for the 8 online marketing questions you are too embarrased to ask

Here are eight simple online marketing questions answered that some are too embarrassed to ask. 

By Wendy Parish • Feb. 13, 2013

'House of Cards' Viewing Is Huge, but Netflix Won't Tell You or Kevin Spacey How Huge

Netflix's new exclusive political drama series "House of Cards," which stars Kevin Spacey, is the streaming video's service most-viewed series in all its market right now in terms of audience and hours of viewing, according to Chief Content Officer Ted Sarandos. But if you want to know exactly ho...

Feb. 13, 2013

5-step guide to effective content marketing with visuals

Maximize content marketing with visuals using these five tactics.

By Wendy Parish • Feb. 13, 2013

Yahoo's original Burning Love is web video's first big hit

Burning Love, Yahoo's web video show, has taken off as the medium's first big hit proving web series can be viable.  

By Wendy Parish • Feb. 11, 2013

4 tips for videos to go viral

By following these 4 tips, videos will have higher chance of going viral. 

By Wendy Parish • Feb. 8, 2013

5 storytelling tactics to boost brand marketing

Brands that effectively master storytelling in marketing employ these 5 tactics.  

By Wendy Parish • Feb. 6, 2013