Video: Page 214
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Netflix finds a new CMO in Kelly Bennett
The former exec at Warner Brothers has been in charge of marketing some of the highest grossing movies of all time, and will report directly to CEO Reed Hastings.
By Ryan Willumson • July 23, 2012 -
iPad has highest mobile revenue per impression
A report from Opera Software shows that the effective CPM for the iPad is $3.96, and engagement on the iPad outpaces other mobile devices.
By Ryan Willumson • July 23, 2012 -
Uni-ball to Young Men: Our Pen is Mightier
How do you get guys to spend more on a pen? Uni-ball decided to align its brand with high-tech toys they love in a campaign emphasizing digital video. The brand relied on a successful campaign last year to inform digital budget allocation this time around, and currently is using creative from ...
By Ryan Willumson • July 20, 2012 -
By the numbers: Dollar Shave Club video shows creativity can stretch budget
A startup's hilarious video, made on a minimal budget, was able to garner over 5.1 million views.
By Ryan Willumson • July 20, 2012 -
The basics of real-time-bidding
Marketers and publishers need to understand how RTB works, and this is your primer.
By Ryan Willumson • July 18, 2012 -
A list of great under-the-radar marketing blogs
Categories included are general tech/business, agencies, creative resources, and branded content.
By Ryan Willumson • July 17, 2012 -
Sell your $35 million home with iPads and Hollywood directors
This for-sale-by-(rich)-owner tale includes digital and mobile marketing to give potential buyers a window into their life...should they choose to shell out the cash.
By Ryan Willumson • July 16, 2012 -
5 digital trends, including the Pinterest "image strategy"
We are only halfway through 2012, but already there have been a myriad of developments affecting your marketing strategies. Here you'll find the things to keep an eye on in order to do your job well.
By Ryan Willumson • July 10, 2012 -
Nielsen reports Q1 ad spend numbers, online up 12%
Online media experienced the highest growth in Q1, with magazines showing a decline of 1.4 percent.
By Ryan Willumson • July 10, 2012 -
Southwest Airlines adds TBWA/Chiat/Day to agency roster
Dallas—Southwest Airlines has selected TBWA/Chiat/Day, Los Angeles, to develop an advertising campaign, following a review. Southwest will keep GSD&M, Austin, Texas, as its lead creative agency.
By Ryan Willumson • July 6, 2012 -
Major Retailers Testing Augmented Reality Shopping
The app, created by IBM, allows shoppers to receive information and special offers via their camera phone.
By Ryan Willumson • July 2, 2012 -
TV Execs at House Hearing on the Future of Video
Laws around video are outdated, and need to be revised in the age of Netflix, Hulu and YouTube.
By Ryan Willumson • June 27, 2012 -
AOL Brings "Devil" Dynamic Ad Units to Mobile
The CPM is higher, but the experience is smooth, and the unit contains a number of different content options for the user.
By Ryan Willumson • June 27, 2012 -
Which Metrics Are Lying To You?
Some of the most commonly used metrics can mislead, undercutting sales and other meaningful marketing outcomes.
By Ryan Willumson • June 25, 2012 -
9 new companies of interest to marketers
iMedia Connection analyzes 9 startups, including MixRank, Payvment and ShopSavvy, and explains what they mean to marketers.
By Brian Warmoth • June 19, 2012 -
Microsoft's Tablet Named Surface, Has Keyboard and Kickstand
Microsoft-made hardware to be available starting with release of Windows 8 and Windows RT.
By Ryan Willumson • June 19, 2012 -
How 5 Classic Campaigns Went Digital
A look at how you can take classic campaigns and re-purpose them for new mediums.
By Ryan Willumson • June 17, 2012 -
New brand opportunities on Xbox LIVE
The platform gets great results (1.5% click thru), and offers a unique way for users to engage with brands.
By Ryan Willumson • June 15, 2012 -
Interview: The Boston Celtics Approach to Social Media
Brian Solis interviews the Senior Director of Interactive Media for The Celtics, Peter Stringer for insights into the winning strategies they employ.
By Ryan Willumson • June 15, 2012 -
Report: Microsoft Launching Tablet
Microsoft has scheduled an event next week in Los Angeles for a "major announcement".
By Ryan Willumson • June 15, 2012 -
7 Productivity Books That Help with Content Marketing
In order to be a successful content marketer, you have to manage a variety of overlapping departments and personalities. These books can help you and your team be more productive.
By Ryan Willumson • June 13, 2012 -
PWC Projects Growth for B2B Spending
Most spending in B2B is showing its first growth since 2007, and is projected to grow annually until at least 2016.
By Ryan Willumson • June 13, 2012 -
Get over your job title: It's all just video
Old habits die hard. After 40 years of doing things a certain way, broadcast advertising professionals have a well-defined comfort zone: Develop the spot, deliver the assets to the networks, reach as many viewers as possible, and get data from publishers. That's just how it's done...
By Ryan Willumson • June 12, 2012 -
Microsoft Patent Filing - Ads Based on Mood, Body Language
Microsoft would not comment on their plans, but the prevailing thought is that they will utilize this for users of Kinect.
By Ryan Willumson • June 12, 2012 -
Internet Advertising Revenues Set First Quarter Record at $8.4 Billion
Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.
By Ryan Willumson • June 12, 2012
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