Data technology crucial to digital marketing

Marketers are tasked with defining the best strategies and programs to drive marketing success and identifying the role of media channels in order to do so. Then they must track those efforts to divine what works best and which tactics to abandon. Direct Marketing News convened a select gr...

By Ryan Willumson • June 10, 2012

Airtime: A Product and an Event

Napster co-founders roll out celebs, run into problems

By Ryan Willumson • June 5, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Disney Channel joins the march toward TV everywhere

The network is joining corporate sibling ESPN in the TV Everywhere strategy, Walt Disney CEO Bob Iger said, as the industry tries to head off any risk of cord-cutting

By Brian Warmoth • May 30, 2012

DreamWorks teams with Zynga to push 'Madagascar 3'

Gamers are targeted with video trailers and UGC features

By Brian Warmoth • May 30, 2012

Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.

By Ryan Willumson • May 24, 2012

5 ways to spend your video budget wisely

You're pumped like Sammy Sosa in 1998. You're armed with solid research that proves that online video is the bee's knees. And you've got ideas on how to link the investment with other media consumption. You're unstoppable. What could go wrong? Suddenly, you get the crea...

By Ryan Willumson • May 23, 2012

TrendWatch: DIY rich media ads

What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.

By Ryan Willumson • May 23, 2012

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend.

By Ryan Willumson • May 23, 2012

Can Video Get Some Instagram-Like Love?

The next wave of social video apps.

By Ryan Willumson • May 22, 2012

9 shocking ads and how they fared

Some brands have gotten great business mileage out of this approach. Others have found themselves in deep doo-doo as consumer blowback undermined their messages and integrity.

By Ryan Willumson • May 21, 2012

Turner Takes Stake in Funny or Die, Will Manage Site's Ad Sales

Funny or Die CEO Dick Glover said the site has done well but still doesn't have big enough reach.

By Ryan Willumson • May 16, 2012

Of Course You Can Trust Us— We're Google!

Buyers are intrigued by YouTube’s 100-channel rollout. But the high CPMs? Not so much.

By Ryan Willumson • May 14, 2012

What the Web Could Learn From Dawn of TV

The single-sponsor model takes a lot of the risk out of the equation for content producers, but it also intrinsically limits the upside, as TV found decades ago.

By Ryan Willumson • May 13, 2012

Marketing And Augmented Reality: A Real Deal?

Speakers at this week's Augmented Reality Event agreed on the marketing potential of AR--at least when properly used--but consumer acceptance and platform fragmentation remain real issues.

By Ryan Willumson • May 11, 2012

For Many, Web Video's Actual Value Trails Its Massive Hype

Despite the success of YouTube and Hulu, publishers are finding that building audiences large enough to capture real ad growth is harder than it seems.

By Ryan Willumson • May 6, 2012

NBC Plans Olympic-Size Test of Digital Limits

Success -- in traffic numbers and ad sales -- could make NBC Sports the poster child for the promise of digital viewing.

By Ryan Willumson • May 6, 2012

Consumers Love Apple's 'Elitist' Celebrity Siri Ads

Apple's Siri ads starring Samuel L. Jackson and Zooey Deschanel drew the ire of Ad Age TV Editor Brian Steinberg, but consumers love them, according to Ace Metrix.

By Ryan Willumson • April 27, 2012

Online Ad Company Buys TV Spot in 'The Pitch,' Slams Online Ads

Undertone says it's running its first TV spot to "present our POV on the power of digital advertising."

By Ryan Willumson • April 25, 2012

NBC's Chuck Todd: Obama Beating Romney in Digital

Political analyst speaks with ClickZ about the web and this fall's election.

By Ryan Willumson • April 25, 2012

Results: Study on Executive Media Consumption Habits

Study finds that news is top mobile app, with 87% have installed a news app on their tablet and 75% had installed a news app on their smartphone.

By Ryan Willumson • April 25, 2012

Forecast: Mobile Media Revenues Reach $150 Billion In 2012

Consumers are expected to increase their spend on mobile media by a further 13.4 percent from $121.8 billion in 2011 to $138.2 billion in 2012.

By Ryan Willumson • April 23, 2012

How Johnson & Johnson Uses YouTube to Create Awareness

In this video, Social Media Examiner interviews Director of Video Communication, Robert Halper.

By Ryan Willumson • April 20, 2012

Tupac's Return Resonates for Advertisers

Digital Domain Chief Creative Officer Ed Ulbrich, whose company "resurrected" the slain rapper for Coachella, speaks about the technology.

By Ryan Willumson • April 18, 2012

IKEA Squeezes 2,800 Products Inside Single Web Banner Ad

"Welcome to the world's smallest IKEA store."

By Ryan Willumson • April 17, 2012

Hulu: Advertisers Pay Only When 100% of Ad Is Streamed

Online video service subscriptions also reach 2 million.

By Ryan Willumson • April 17, 2012