Video: Page 215
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CBS Interactive Games Links Twitch.tv with Gamespot, Partners with Pro Gamer Orgs
CBS Interactive Games is adding the virtual equivalent of a live sports feed to its GameSpot site. Twitch.tv, which streams competitive multiplayer games around the world, will provide live streams of hugely popular games like DOTA 2, World of Warcraft and Call of Duty to Gamespot's audien...
By Ryan Willumson • April 17, 2012 -
IAB's New Ad Formats Offer Tech Support for 'Skippable' Ads
The move offers support for publishers who believe consumers should be able to skip irrelevant ads shown at the beginning of a video.
By Ryan Willumson • April 10, 2012 -
Explore the Trendline➔
FreshSplash via Getty ImagesTrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: Young Consumers Switch Media 27 Times An Hour
Means a switch equivalent to more than 13 times during a standard half-hour TV show.
By Ryan Willumson • April 8, 2012 -
Video is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Video-centric Beijing brand sells online only.
By Ryan Willumson • April 6, 2012 -
Virality Doesn't Always Translate to Payday
With so much media distraction vying for consumer attention, breakout content is everyone's goal. But the truth is that the economics of virality aren't always kind to those who create it.
By Ryan Willumson • March 25, 2012 -
Custom Content Spending Totaled $40.2 Billion in 2011
Custom video is an area of growth, according to survey released by the Custom Content Council and ContentWise.
By Ryan Willumson • March 22, 2012 -
The Romney and Obama Rap
This is not a political attack ad but it very well could be. Australian Hugh Atkin, creator of the famous “Barrack-Roll”, is at it again and launches “Will the real Mitt Romney please stand up!” featuring Barrack Obama and Mitt Romney as themselves. Great politica...
By Ryan Willumson • March 20, 2012 -
Videos Done Right: Dollar Shave Club & Invisible Children
March 5, 2012. A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going vir...
By Ryan Willumson • March 19, 2012 -
The way the Internet should be
No long-term contracts, no data usage limits. This is the way the Internet should be. And these TV commercials for Clear, a 4G internet service provider in the USA, support the case in a pretty funny way. FYI The Magician is my favorite.
By Ryan Willumson • March 8, 2012 -
Vid4Pro debuts b-to-b video site
Vid4Pro, a new website company for professional and b-to-b videos, hopes to attract companies and visitors interested in business development, recruiting, client relations and internal messaging.
By Ryan Willumson • March 8, 2012
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